Blindly following the trend? Ha-Chang Ice and Snow Park has been shut down one by one, and billions have been wasted.

1. Simple ice and snow

There is a saying in the Northeast that "light the lanterns with snow on the fifteenth day of the first lunar month." The most anticipated festival after the New Year is the Lantern Festival. After dinner, I follow my parents and Follow the crowds of people to the park closest to home, look at the lights and admire the moon. A child can be majestic only when he rides on his father's neck. He buys a bunch of candied haws, and wears a hand-knitted riddle made by his mother, while exhaling and guessing lantern riddles. Even if the prize is a couplet, he can feel a hundred times more energetic.

In the Northeast, the joy of winter is so simple, the world of ice and snow is so simple, and ice lanterns can be seen at any time. Any park at your doorstep will have ice sculptures "online" on time on the fifteenth day of the first lunar month. Of course, the ice sculptures at that time were simple in shape, but people did not look at the ice lanterns to take pictures and show off. The real purpose was to reunite families and enjoy family happiness.

2. Economic account of ice and snow

Ice and snow are the most unpretentious gifts from nature to human beings. They fall from the sky and are crystal clear. But when the economy develops rapidly and people's living standards improve, people begin to worship those designed, man-made ice and snow worlds, and visiting becomes a pursuit.

In China, Harbin is the first city to engage in ice and snow tourism, so it is also known as the "Ice City" by the outside world. Harbin Ice and Snow World was founded in 1999 as an artificial ice and snow landscape park built to welcome the new millennium. It has been held continuously since then and has gradually become famous, attracting tourists from all over the country and even the world to Harbin to enjoy ice and snow. It has cultivated a large number of peripheral products developed around ice and snow tourism and made a lot of money.

In recent years, Heilongjiang Province has continued to make efforts. After the Ice and Snow World was located in Sun Island, investment has continued to increase, the scale has become larger and larger, and the experience projects have become more abundant. As the northernmost provincial capital in China, Harbin is endowed with unique ice and snow resources. The long-term cold weather has created a natural environment and advantages for creating artificial ice and snow tourism landscapes. Harbin Ice and Snow World, which is constantly innovating, has become a world-famous ice and snow wonder, and has strongly promoted the economic development of the province.

3. "Risky" follow the trend

Jilin Province, one of the three northeastern provinces, has been accelerating investment in recent years and has begun to covet the inexhaustible ice and snow resources. . Indeed, Jilin Province has better dimensional advantages and is located in the best powder snow belt in the world. It has become a strategic goal to build a strong ice and snow province with Changchun, the provincial capital, as a breakthrough point.

Starting from the end of 2019, Changchun has been planning an ice and snow park in Tianding Mountain, the core area of ??Lianhua Mountain, that is larger than the Harbin Ice and Snow World. This was the Changchun Ice and Snow World that year, with an investment of 850 million yuan. It covers an area of ??1.08 million square meters, with a total ice and snow consumption of more than 300,000 cubic meters. There are more than 100 large-scale landscapes such as architectural snow sculptures and ice sculptures, and more than 180 ornamental landscapes. It surpassed Harbin in one fell swoop in terms of size.

4. Four Seasons Ice and Snow Park

Obviously, Changchun Ice and Snow New World, which has only been held for two years, cannot accept the result of closing the park. Therefore, so far, Changchun Ice and Snow New World is still open to the public. However, due to the epidemic, tourists visiting the park are in completely different situations compared to when it first opened. The complete absence of foreign tourists has made the situation of Changchun Ice and Snow New World even more difficult. Although the park is still in normal operating conditions, if the epidemic is not controlled in a timely and effective manner, Changchun Ice and Snow New World will be difficult to withstand this " Battle".

The epidemic is only one of the uncontrollable factors. Even if there is no epidemic next year, who can guarantee that other risks will not occur? Therefore, finding the true destiny of Northeast ice and snow tourism is the real solution.

With the higher ticket prices in the past, the ticket revenue is considerable. However, the ice and snow park, which costs billions to build every year, can only be kept for three or four months at most, which is a waste of people and money. We can refer to Harbin Sunac Cultural Tourism City and Changchun Agricultural Expo Park to create an indoor ice and snow landscape. Use constant temperature technology to build an ice and snow landscape that can be preserved for a long time and can be visited all year round. Ultimately, a world of ice and snow will never end.