Song Dao Xincheng Real Estate Project

This construction project is called "Xinsongdao City" and will be built on the Yellow Sea 1500 acre artificial land near Incheon Port, 35 miles west of Seoul, the capital of South Korea. Five years ago, this project only existed on drawings. South Korea's Yu said that when "Song Dao New Town" is completed in 20 15, this strategic place will be the gateway of the world to Northeast Asia. "Song Dao New Town" is known as the largest private real estate development project in history. This is South Korea's response to the Shanghai and Dubai meetings. This is a free economic zone. It will have 80,000 apartments, 50 million square feet of office buildings and 65,438+0,000 square feet of retail space.

Introduce the characteristic buildings around the world-including the "Central Park" in new york and the canal in Venice. English is the common language, and a sign is hung at the door: "Open for business." . Create an artificial island about the size of hampstead Heather in London. Arrange modern schools, hospitals, apartments, office buildings and advanced cultural facilities on the island.

These are just some shining surfaces to introduce the ambition of "Song Dao New Town". The goal of this city is to completely eliminate all kinds of problems in modern urban life. For example, many commercial cities in Asia are plagued by environmental damage, low education level of labor force and lack of possible space. "Song Dao New Town" will be built from scratch into a world-class city. It will have clean air and provide the best quality of life, which is not available now.

Trying such a project at the best time will be a venture capital, not to mention being in the midst of the worst economic crisis in Asia since the 1970s. It sounds foolish to hand over this project to a largely untested American company and raise money for it with the recovered real estate profits. However, this kind of thing happened in Korea, and, very strangely, it continues.

40% of Song Dao New Town is specially designated as "green space"-including 65,438+000 acres of Central Park. Perhaps, ironically, the protest city interfered with the environmental impact of the internationally important "tidal flat"-but did not stop its construction. Will make people forget the suffocating Asian metropolis. "The main parking lot in this city is hidden underwater to reduce the impact of hot air and exhaust gas on the city. A well-selected public transport system-including the subway connecting Seoul and the "water electric taxi" on the city's seawater canal-will make Songdao New Town one of the cleanest cities in the world.

"Imagined urban life"

1997/8 After the financial crisis, the original construction plan was cancelled before 200 1 Incheon was re-established as a free economic zone. However, "Songdo New Town" is supported by the Korean government. The infrastructure invested by the government includes a high-speed railway system connecting Seoul and the new Incheon International Airport. The12.3km bridge connecting Song Dao New Town and the airport is about to be completed. However, many people doubt whether the Song Dao New Town Project, which is mainly funded by private investors (estimated at 20 billion to 40 billion yuan), can continue to overcome economic difficulties. Rock-solid government guarantee helps to dispel the fear that the project will fail. Incheon sells land to Gael International, Posco Steel and other developers at high prices. Since the "Song Dao New Town" project was launched in 2004, it has attracted 9 billion US dollars of foreign investment, which may be four times the expected amount. Developers must not let retail space and other real estate, as well as the whole construction process stop. When more apartments began to be sold, the first "post-recession" test of this year came.

James Von Klemperer, head of KPF Architects, told the media that "Song Dao New Town" has comprehensive functions-including culture, education, medical care, commerce and entertainment. After decades in the shadow of powerful neighboring Japan and rising China, South Korea now thinks the world belongs to it. In Song Dao New Town, despite privacy issues, computers will be installed in every home, every street and every office, thus creating a high-tech "digital community". KPF Architects, the main building unit of Song Dao New Town, called it "the only project in a lifetime".

Hee Yhon Song, chairman of the Asia Development Institute, said: "You know, in the middle of this century, this region (East Asia) will produce 40% of the world's GPD." Song Xihong said that South Korea's central geographical location (two hours' flight from Seoul to Beijing and Tokyo), combined with its land area, mature economy and western-educated elite, has formed an advantage that only a few countries can compare in this region. He said, "I think we are unique."

Behind Shanghai is Dubai in the United Arab Emirates, the largest construction site on earth. It has the world's largest shopping center, theme park, airport, artificial island and a 7-star hotel, providing rooms for $5,000 per night. At least before the global financial crisis, Dubai's construction was stimulated by petrodollars, cheap labor and "building giant disease". Critics say Dubai's buildings are ecologically stupid.

"Songdao New Town" is the most striking example of what urban theorist Mike Davis called "imaginary urbanism". World metropolises are sometimes built from scratch. In such cities, the difficult intermediate stages of business development are all "compressed" or the development time is reduced. In a short period of time, there have been complete shopping facilities and entertainment facilities, and spectacular architectural communities have emerged. There are many such projects in Asia, especially in China.

In Meixi Lake District, Hunan Province, China, Gail International plans to build another modern "green city" with an area of 65,438+0,675 acres. It has high-tech office buildings, schools, apartments, shopping malls, five-star hotels and a world-class conference center. All these constitute a complete and humanized environment and are surrounded by a large number of green spaces. Like Song Dao New Town, Meixi Lake District is also supported by Changsha Municipal Government.

Will "Song Dao New Town" be a success?

In fact, these cities are closed communities, and the high wall of money separates them from the poor. In "Song Dao New Town", the price of an ordinary apartment is $500,000, and there are two or three times as many apartments. The annual tuition of an "international school" is $25,000. The developer admits that many ordinary Koreans seldom shop in 100000 square foot taubman Shopping Center.

Will "Song Dao New Town" be a success? The history of building cities for specific purposes (such as Brasilia, Islamabad and Canberra) is completely different from these "man-made cities" and is not encouraged. Some observers have warned that "Song Dao New Town" is in danger of becoming a boring "urban theme park". Mo Jongryn, a professor at Yonsei University in Seoul, said, "If you live in Manhattan, why do you live in a new town on Long Island or elsewhere?" The planners of "Song Dao New Town" retort that it is unique. It provides comprehensive business, education and leisure facilities, which will convince skeptics and attract English-speaking technical elites all over the world. One of the important facilities of Song Dao New Town is the Global University Campus. This is an attempt to combine the advantages of Korean and European universities. At least two universities, new york State University and North Carolina State University, have signed up for this project, and three others are also preparing to sign up.

This model is similar to Qatar's "Education City". In this "education city", American or British universities will provide university education on a campus and manage it separately. The "global university campus" of "Songdo New Town" will eventually avoid the shortcomings of most universities in Korea and cultivate first-class research talents and new industries. Song Xihong, chairman of the Asian Development Society, said: "I don't think the Songdo New Town project will be successful without this university."

Not everyone is so enthusiastic. Teachers from other universities, including Yonsei University, said that they had a preferential agreement with Incheon City Government when they went to Songdo New Town. Horace Underwood, a retired professor at Yonsei University, said, "Nobody wants to go to Songdo New Town."

He said: "Every department and group is opposed to this matter. The attempt to transfer international courses from universities to "Song Dao New Town" will destroy these courses. When an international student (usually a Korean American) has to choose between Yonsei University in Incheon and a Korean university in Seoul, he will choose a school in Seoul. "

However, Mou Renzhong, a professor at Yonsei University in Seoul, believes that the problem may not arise and the "Song Dao New Town" will continue to operate. He said: "The government is in trouble and cannot give up this project. Once you start this big project, you can't stop. Billions of dollars have been invested. If you stop halfway, the money you invested will be gone, and people who have already arrived will be angry. You have to go on. "

Approaching the "Smart City" of Songdo New Town in South Korea

"Maybe, I am walking on the road, and the environmental protection index is in my eyes; Perhaps, remote diagnosis is in progress, and I am sitting on the sofa at home; Maybe, I arrived at the airport from the meeting place, and my luggage was already on the plane ... Things are complicated, how to avoid running around? -If something happens, just touch the button in your hand. " A young man working in the information industry described the imaginary "smart Hongqiao life" like this. What is the scene of "Smart Hongqiao"? What aspects will be involved, we might as well take a look at the smart city construction of Songdo New Town in South Korea, and maybe we can get a glimpse. Song Dao International Business District is located in the artificial reclamation area on the south side of Incheon. Incheon City Government transferred these lands to Xinsongdao Construction Company at a lower price, which was solely responsible for investment, development and construction. At the initial stage, Xinsongdao Company completed the main road construction in the way of infrastructure, residence and commercial office real estate, built it in a high-grade residential area and sold it to a group of workers, and used the proceeds to further improve the investment in infrastructure construction. In terms of attracting investment, Song Dao has attracted some multinational companies, such as IBM and Cisco, especially their R&D institutions, which not only provides a business environment for the settled enterprises, but also attracts and retains them with a good living and business environment. At the same time, Xinsongdao Company also built public welfare facilities such as Central Park and Song Dao International School, which were delivered to the government and residents free of charge as a reward for the initial support measures of the government. Although there are still a lot of plots to be developed in Song Dao, Song Dao International Business District has begun to take shape and become popular with its high overall planning orientation, convenient information application services and livable international urban environment. In the construction of "smart city" in Songdo, it is not difficult to find that this project has always been macro and planned. Its planning is very advanced, the investment in information infrastructure is remarkable, and the information equipment operation and information management mode are more flexible. Although it is located in a high-end international business district, the main purpose of Song Dao planning is to build a future city suitable for people's life and work from the ground, with the goal of eliminating all kinds of problems in modern urban life. "Song Dao New Town" is expected to be built from scratch into a city that meets the requirements of world-class cities in all aspects, with fresh air and the best quality of life that is not available now. Therefore, in the construction of Song Dao, we should not only build large-scale business office facilities and introduce enterprises, but also pay attention to the construction of urban infrastructure and residential communities to create a comprehensive livable community.

In the planning and construction of Song Dao, the investment in information infrastructure is regarded as a key point, and the advanced or even advanced information service concept is adhered to. The information services proposed in the plan cover all aspects such as residence, business office and so on, and are "ubiquitous", which makes it very convenient for people and enterprises in this area to enjoy information services. Conceptually, information service is regarded as an indispensable urban element, as important as roads, electricity and other facilities in this area. In the initial stage, information infrastructure such as network will be built to a high standard, which will provide a reliable platform for loading information services and applications in the later stage, and enhance the attractiveness and competitiveness of Song Dao in an all-round way with information services. And this is also becoming the knowledge and basic concept of similar regional development in various regions of the world. Matsushima's management mode is more flexible. As early as the initial stage of planning and construction, Matsushima has explored the business model of operation and maintenance management of information equipment and facilities and the later information business model. Under the guidance of local government's norms, the model of "operating company+service company" should be established to minimize government investment, ensure the operation of information infrastructure in the region, and provide information services with promised standards. When it develops to a more mature stage, it will tap deeper information service needs, provide more value-added services, realize profit appreciation and achieve a win-win situation for users and regional operation managers.

Matsushima's "wisdom" is everywhere, such as timely livable environment index, hours of weather changes, seconds of intelligent identification ... everything is related to intelligence, everything is related to the network, and everything is related to information. This is Matsushima's intelligent life. Since 2009, world-renowned IT companies have become strategic partners of Incheon Municipal Government and Gael Company, putting the construction concept of "Smart Connected City" into practice in the construction of Song Dao, and assisting Song Dao to formulate the vision and goal of a smart city: to realize seamless communication services, including broadband network, four-network services and location-based services, to realize the intelligentization of smart cards, smart cards and multifunctional devices, and to realize the intelligentization of new-generation information and communication municipal facilities such as media and stations. Realize the intelligence of medical treatment, security and information security, realize the intelligence of traffic information, livable environment service and urban geographic information system, and realize the intelligence of portal website, call center and concierge service. From the above six aspects, it can be seen that the idea of Matsushima's "intelligent" system is to strive for all-weather coverage and provide a "ubiquitous" information service for enterprises and users who have settled in the park. Song Dao is still in the stage of infrastructure construction, mainly focusing on networks, including mobile communication networks and broadband. High-standard and high-bandwidth network coverage has been completed, and the network can load telepresence video conferencing applications. The above other applications will be gradually implemented with the progress of construction. At the same time, there is also an open application service loading platform software middleware based on broadband network in the construction of Songdao smart city. Future information service providers can easily use this platform to provide customized information services to users in the region and charge fees at the same time. The construction of "smart interconnected city" in Songdo can bring many benefits to the urban management of Songdo, such as improving the level of urban management and managing the city with more efficient high-tech information means. For another example, the "Smart Connected City" has built a world-class information network infrastructure platform from a high starting point, which can attract more first-class enterprises to settle in. At the same time, it involves the industrial chain, which provides opportunities for urban development and is conducive to maintaining sustained economic growth. Furthermore, information technology provides residents with a comfortable, livable and green living environment, and also provides high-quality public information value-added services, which improves the quality of life of citizens. Information service and operation mode of Song Dao New Town In order to reduce investment and even obtain commercial benefits as much as possible on the basis of ensuring basic services, the basic idea of Song Dao's business model is to generate income by providing facilities management services in buildings in advance to ensure the provision of public services and the sustainability of business. Provide value-added services and increase income when conditions are ripe in the later stage. Initially, enterprises and residents in Song Dao can enjoy the following three services: in-building services mainly refer to intelligent building management such as automation, energy management and equipment maintenance, security services such as access control, monitoring and intrusion detection, and parking services such as intelligent parking garage, charging and parking space guidance. Business services include information publishing and display, advertising, community interconnection and other visual communication, IT service outsourcing, data center, cloud computing, cloud storage and other data center services. Global services include urban wifi, public information publishing and services, and intelligent benchmarking. In actual operation, the government of Incheon Free Economic Zone assumes the role of a strategic investor, establishes an operating company (the so-called OPCO), owns all infrastructure, information resources and facilities, and acts as the only interface for users in various regions, and is responsible for the operation, management and operation of information facilities in this region. At the same time, one (or several) separate service companies (SERVCO) will be established to provide more professional outsourcing services and information appreciation for the operating companies. Operating companies buy some professional services from service companies, or take the mode of revenue sharing with service companies to give returns. The operating company must first ensure the operation and maintenance of basic public information services and equipment and facilities in the region. On the one hand, it relies on the professional services provided by service companies to achieve its goals, on the other hand, it relies on the service income (share) provided by service companies to maintain its own investment and operation. The more commercial benefits brought by information value-added services, the more profits of operating companies and service companies. The role of service companies can be undertaken by some professional companies or foreign investors, which can attract more foreign investment, provide stronger strength, tap more business needs and increase business opportunities.