How to do takeout operation?

1. Packaging design: Many novices who have just entered the food delivery industry do not have their own packaging and feel that they can just make do with it. Don’t think so. This packaging is the first impression customers have of the store when they get it. It not only increases the user’s dining experience, but is also one of the main ways for merchants to display their brands.

Old takeaway merchants say that the prices are unsustainable. I think you should start by customizing special lunch boxes, and then slightly adjust the overall dish prices. After all, with updates and iterations, customers are still willing to accept this change. of.

2. Clarify the category: It is really important to find a delivery method that suits you! If you want to order bulk items, such as porridge, lunch boxes, and simple Chinese meals, you must choose express delivery (depending on whether there is a special express delivery service in your local area). After all, the area is larger and the coverage is wider. However, please note that if there is bad weather, there will be no orders accepted. There are gains and losses. (Dumplings and noodles must be specially delivered, no need to consider anything else)

3. Store name: If you sell milk tea, the name must be a name related to milk tea, such as Taobao milk tea, Tencent milk tea. If the brand influence is too great, then say something else (a little bit, Heytea)

Never choose a store name that makes people confused. Even if users enter the store, they are just curious, and the bounce rate is extremely high. , all that comes in is invalid traffic. (Extremely low conversion rate). This point is closely related to the traffic ranking in the future. The store should bring the main precise keywords!

4. Beautification of dishes: Unlike a physical store, a takeaway shop cannot be touched or smelled on the spot. Presentation can only be conveyed visually. Good-looking pictures = increased appetite! If the conversion rate is low, you can find out the reasons here. You don’t need to find a professional photographer to take the photos. You can find an artist to edit the photos. Although the price will be higher, it is worth the money. Users who rely on beautiful pictures to place orders will definitely more than double the number. Everyone likes beautiful things. , the food is the same.

5. Style setting: The store style here does not only refer to the store header picture. Including in-store posters and store signs, all have to be produced.

Header image: It can be a logo related to your own store name, clear and concise.

Signature: Depending on the food, you will have your own style. It should be matched with the header picture.

Posters: Posters can increase click-through rates and increase customer orders! When customers click in, they will see their own products. They can put discounted dishes, hot-selling dishes, and new dishes all in for sale.