Theme scheme of clothing May Day activities

Theme scheme of clothing May Day activities

In order to ensure that the activities can be carried out in an orderly way, we need to make an activity plan in advance, which is a written plan made after detailed analysis and research on each step of the specific activities to be carried out. What are the format and requirements of the activity plan? The following is the theme scheme of clothing May Day activities that I collected for you. Welcome to draw lessons from and refer to. I hope it helps you.

Theme Scheme of Clothing May Day Activities 1 (I) Annual Clothing Promotion Plan

Generally speaking, in order to create the atmosphere and dynamic of the store, we should plan the annual clothing promotion plan on the basis of the annual plan, focusing on the following points:

1, combined with the marketing strategy of that year.

Specialty stores have the closest contact with consumers, and the relationship between companies and consumers depends on the presentation of marketing communication strategies. Launching marketing strategies with different themes every year can more actively establish consumers' recognition of brand image. Therefore, the annual clothing promotion plan combined with marketing strategy will make the brand image stronger and consumers' goodwill towards the brand will increase. At the same time, the combination of marketing strategies can also make the use of resources more concentrated and have lasting benefits. For example, the theme of the annual marketing communication strategy of a leisure clothing store is "community life partners", and the May Day activities of clothing promotion are held with the community as the main target group, showing the belief of caring for the community and living with * * * *. Therefore, the May Day activity of clothing promotion is held in the form of "community leisure competition" to unite community feelings and increase the goodwill of community consumers to our store.

2. Consider the performance gap in off-peak season.

Almost any brand will have the characteristics of seasonal trend, and its performance will change to varying degrees. Therefore, this feature should be considered in the annual business plan. Of course, the planning of May Day activities of clothing promotion must take into account the influence of off-season activities. In addition to delaying the decline in performance, the May Day campaign of off-season clothing promotion can try to increase the awareness of brand image. Due to fierce competition, the May Day activities of clothing promotion in peak season are usually aimed at achieving performance.

3. Integration of seasonal characteristics

Festivals include national holidays and non-national holidays. National holidays, such as National Day, non-national holidays, such as Valentine's Day, Mother's Day, Father's Day, etc. In addition, the traditional festivals in China can not be ignored.

4. Annual clothing promotion calendar

The annual clothing promotion calendar takes the annual marketing plan as the strategic starting point, and expresses the May Day activities of the annual clothing promotion in the form of a calendar. The purpose is to let the brand comprehensively grasp the main points of the annual May Day activities of clothing promotion from a strategic perspective, and at the same time plan the May Day activities of clothing promotion with integrated marketing strategies.

(2) Theme clothing promotion plan

The so-called thematic clothing promotion scheme refers to the clothing promotion scheme with a specific purpose or project, which is most commonly used in business circles for opening stores, anniversaries, social specific events, May Day activities and so on.

1, open a shop

The opening of the store represents the development of new access points and the extension of service areas, which is a major event of the store. How many customers can be attracted during the opening period will affect the performance of the store in the future. Therefore, during the opening period, stores usually cooperate with the May Day activities of clothing promotion to attract people and stimulate their desire to buy. The operation of the store depends on the maintenance of customers, so customer information is very important. Therefore, we have to pay more attention to the May Day activities of clothing promotion during the opening period. We might as well use the opening clothing promotion to leave customer information as the basis for future business circle training.

2. anniversary celebration

Since the store has opened, there is of course an anniversary, so the May Day activity of clothing promotion for the anniversary has become the most frequently hyped topic at present. Although there are anniversaries every year, if we can add more creativity and snacks, we can still get out of the rigid model and create new topics.

3. Social specific events

In addition to sales, specialty stores are also information circulation centers on another level. Therefore, a specialty store must always be sensitive to social events, and it can be used as a topic of small talk when contacting customers at ordinary times, so as to draw closer to each other and build up feelings. When the incident occurs, May Day activities can also be held to promote clothing, which means that enterprises care about society and stimulate purchases to improve their performance.

4. May Day activities in the business circle

The operation of retail stores is regional, and the mastery of customers in business circles is the most fundamental way. Although chain stores have the scale benefits of many stores, they are also inseparable from the basic actions of farming in the business circle, so the May Day activities in the business circle will inevitably become the focus of future regional operations.

(C) clothing promotion plan to make up for the performance gap

Performance is the most important channel for exclusive stores to maintain profit sources, and it also represents the market share of brands under competition. What business people do every day is to ensure the achievement of performance. Therefore, warning points should be set monthly, weekly or daily. If early warning points are found, clothing promotion activities should be used to make up for the performance gap. In order to achieve the goal effectively and accurately, a "clothing promotion question bank" should be established on weekdays, which can be used in any situation. As for the establishment standard of early warning points, it will be different due to the characteristics of various formats and specialty stores, so we may wish to take the normal performance trend in the past as a reference value; The cumulative performance of a store at 6 pm that day is usually 60% of that day's performance. And so on, based on the characteristics of specialty stores, establishing the reference value of early warning points is of great help to the achievement of performance. Of course, the establishment of early warning points cannot be static, and various factors at each time must be considered at any time to meet the benefits at that time.

(D) antagonistic clothing promotion plan

The operation itself is dynamic. In the fierce market competition, specialty stores should be ready to accept challenges at any time. Due to the prosperity of chain stores, the acceleration of competition can be expected. Consumers have long been shrouded in the temptation of clothing promotion. Our competitors' clothing promotion activities are likely to drain our customers and lead to a decline in performance. Therefore, the necessary antagonistic clothing promotion activities have emerged. Because antagonistic clothing promotion activities are usually urgent, the available time is short. If a "clothing promotion" can be established on weekdays,

Clothing promotion plan

After the above strategic thinking, the next step is to draw up a clothing promotion plan, including the following:

(1) target audience

May Day clothing promotion activities only aimed at a certain kind of consumers, so as to work out the most suitable clothing promotion methods.

(2) Theme

The theme setting must be creative and topical. If you can create oral English or advertising language, you can have both advertising effects.

(3) Incentive measures

Incentive refers to the part that consumers get, such as gifts and discounts. The size of the incentive should not only consider the acceptance of consumers, but also consider the burden of enterprise costs.

(4) Participation conditions

The participation condition is to define which consumers can participate and how to participate in this May Day clothing promotion. For example, if the purchase amount is over 300 yuan, you can participate in the lucky draw.

(5) During the May Day activities.

The May Day activity period refers to the setting of clothing promotion period. According to the past experience and consumer behavior characteristics, determine the appropriate May Day activity period.

(6) the use of media

By means of media, the information of clothing promotion is conveyed to consumers through information transmission channels. Because whether the information is conveyed to consumers accurately and immediately will have a considerable impact on the number of visitors during the clothing promotion period, it is necessary to carefully evaluate and select the media.

Theme Scheme of Clothing May Day Activities 21. Theme of May Day Activities

New shops, new gifts and new fashions.

Fashion, discounts and gifts have been added to the new store.

A new fashion store is a good gift for meeting each other.

The new store opened, exquisite and fashionable.

Second, the May Day activity time

May Day activity cycle: from the opening date 10 days (the key is the first 5 days).

Choose Saturday or Sunday, preferably a holiday.

Third, the object of May Day activities.

Women in all walks of life aged 25-40;

This May Day activity will also attract some men's consumption through promotional gifts's choice.

Fourth, the content of May Day activities (shopping serial happiness)

Happy opening series plan suitable for 40-60 square meters stores.

Double happiness, the door is empty:

Give a beautiful souvenir when you enter the store (you can also give a DM brochure)

Such as 1-3 yuan gift lighters, post-it notes, original beads, key rings, poker, etc.

Double happiness, that is, buy and send (the amount of money bought and the gifts given are customized by the specialty stores):

☆ During the May Day activities, all shoppers presented a pair of "28 yuan pure cotton socks";

☆ During the May Day activities, if you buy over 258 yuan, you will be given a beautiful pearl pen worth 48 yuan;

☆ A set of exquisite notebooks with a value of 100 yuan will be given to anyone who buys over 368 yuan during the May Day activities;

☆ During the May Day activities, if the shopping is over 488 yuan, a belt with a value of 138 yuan will be presented;

Triple happiness, get VIP card, where there are customers who buy, the top 50 will give VIP cards and become permanent members after registration.

Verb (abbreviation of verb) material integration

1, theme poster outside the store: (choose a theme)

Xindian xinlixin fashion

The new store has added fashion, discounts and gifts, gift planning and copywriting.

Fashion new shop Hao Li Xiang Jian

New store opening, exquisite and fashionable.

Dianjing fashion Sanjiang Jingxi

2. Signs:

Positive theme advertising words, negative opening or new product listing.

3. Yi Labao or booth should unify the theme and poster of May Day activities.

4. Small permanent brand POP advertisements are placed in the exhibition area of their respective product series.

5. The theme of May Day activities

6.DM leaflets are the same as posters.

7. Large inflatable arches (with the theme of May Day activities written on them), lift-off balloons, flags, flower baskets, etc.

8. Others: business cards, gifts, VIP cards and ribbons.

Sixth, the terminal environment.

1, hard environment: display, props, lighting and sound, etc. , should meet the requirements of personalized theme terminal of characteristic dragon brand, and be consistent with the style and tonality of image promotion.

2. Soft environment: shopkeepers and cashiers of specialty stores, their gfd and service standards should complement the brand image of Featured Dragon.

Theme scheme of clothing May Day activities 3 I. Theme of activities:

Romantic May Day Warm XX

Second, the activity time:

April 20-May 20

Third, the event background:

After the Spring Festival, May Day will be the second peak season for sales. Tourism Festival, Horticultural Exhibition, Economic and Trade Fair and the opening of Shenzhen Xinyijia Supermarket are all new market highlights. The urgent task is to seize the favorable opportunity, integrate the internal and external resources of the enterprise, establish a brand-new image, seize the market, actively expand sales, attract business and enhance the brand image of the enterprise.

Four. Activities:

1. Reward shopping promotion. Consumers who shop in XX can take part in the lucky draw by means of telephone service number, short message, etc. with the shopping receipt and ID number of that day. Once a week, the prize is wide and the prize value is low, such as T-shirts. Once a month, there is a double lottery. The prize area is relatively narrow and the prize value is high, so mopeds can be awarded. The lucky draw ceremony was held in XX Square to promote and stimulate purchases. The telephone fee income is divided into four or six parts, about 2000 yuan per month, which can be used for prize-winning expenses. See the cooperation agreement for details.

2. "Collecting wind in xx, refreshing this summer"-XX air conditioner in XX, Zibo.

(1) Buy a lucky draw and give each other air conditioners. Users can enjoy the preferential policy of lucky draw when they buy cabinets or hang up in XX Shopping Plaza, that is, they can enjoy cabinets if they buy cabinets with prizes. This activity is limited to some brand models.

(2) Sales ranking. XX Shopping Plaza, together with Consumers Association and other relevant departments, ranks the air conditioners sold in XX Shopping Plaza from April 20th to May 20th according to the number of purchases, and will release them through the media to guide consumption.

(3) A series of essays with the theme of "air conditioning and my modern life". Customers can express their views on air conditioning through articles, and they can also think before and after buying air conditioning. The activity aims to advocate scientific consumption and air conditioning culture. The essay was jointly organized with Luzhong Morning Post, and related articles were published in the newspaper.

(4) Free repair and maintenance, and large telephone call back. Before the air conditioning festival 10, outdoor rain covers will be presented to new and old users every day, and the words "XX Dedication" will be uniformly printed on the rain covers. Community service, sincere dedication, image building and publicity.

(5) Large gifts and special sales activities. In addition, there are one-hour auction sales activities every day, with advance notice and store auction.

(6) "Air-conditioned home phone"-once a day (7: 45 pm), give the users who buy air conditioners a month's meteorological information. Old users can enjoy two weeks of weather information. This activity cooperates with telecom companies, and by paying a certain fee in advance, it regularly leaves customers a phone number, and plays meteorological information, dressing index, sun protection index, comfort index, air pollution index, commuter weather forecast, etc.

(7) The first person to make an air-conditioning call at 8 o'clock every morning is the lucky one who can enjoy a half-price discount, which makes people feel surprised and excited.

(8) Grand opening ceremony and exhibition activities.

3. The member's "Shopping Points Holiday Tour" activity, starting from the launch date of the activity, accumulates the member's shopping amount, and gives a travel voucher with a value of 120 yuan when the shopping exceeds 2,000 yuan; Two tourist tickets with a gift value of 120 yuan for spending more than 5,000 yuan; Those who spend more than 8,000 yuan will be given three tourist tickets worth 120 yuan. Send the activity plan and commodity information to every member through the special advertisement of China Post, so as to arouse their extensive participation.

4. "Buy a T-shirt and give one yuan of love"-T-shirt bazaar in Zibo XX Shopping Plaza. Around May Day, there will be a charity sale in the square, and a certain number of pieces will be taken out every day. The proceeds will be donated to Project Hope, and the activities will be organized and implemented by the Youth League Committee.

5. "Leisure Sports Series Fashion Show" adopts XX etiquette fashion model team, chooses leisure, sports and fashion to perform in the square, cooperates with store sales, and focuses on two stores' leisure, three stores' sports and fashion to create momentum for sales.

6. Commodities such as "sugar liquor and non-staple food" and "detergent" are the highlights of May Day consumption. In order to effectively combine and sell, XX "Food Week" and XX "Skin Care, Beautiful Life" are launched to buy detergent hot month. Use special price or half price to promote purchase.

7. Establish the website of XX Shopping Plaza. Report the May Day promotion activities of XX Shopping Plaza.

Verb (abbreviation of verb) advertisement

1. In the column of "XX Information Port" of Economic Channel, various promotional activities of May Day in XX Shopping Plaza were comprehensively introduced.

2. The radio news station and the art station use advertisements for half an hour and every hour respectively to promote personal activities.

3. Use Zibo Evening News and Luzhong Morning Post to make a full-page advertisement.

4. The live broadcast service will launch the content of the event.

5. Number five. XX website reported the May Day series activities.

6. Cooperate with the postal service and jointly publish a special advertisement with various manufacturers.

7. Use the news reports of the above media.

Six, shaping the image of the store:

1. Decorate the storefront. It takes about 600 yuan to make romantic Mayday color gates with silk flower.

2. Decorate the patio and zenith on the first floor with flowers and remove the red lanterns. The cost is about 1000 yuan.

3. Colored balloons are decorated for about 2000 yuan.

4. Green simulated plant decoration is about 1000 yuan.