What does Maotai mean by flying in the sky?

Maotai Tian Fei is a kind of Moutai, in which Tian Fei refers to Mount Everest and is also one of the four sacred mountains in China. The flying element in the product name represents the culture and history of China, as well as the high-end and luxury of Maotai brand.

In the early days, in the advertisements of Maotai Tian Fei, Tian Fei meant success and the realization of dreams. Whether it's a party celebration, business development or mutual gifts between friends, Maotai Tian Fei has a special symbolic significance and a unique position in Chinese wine culture.

Maotai's flying symbol comes from myths and legends and is displayed as a "flying glass". From unearthed cultural relics and long-term legends, it can be seen that the image of glass flying in the sky is mostly flying, especially in the middle, which bulges around and forms a "Y" shape similar to the human body. According to legend, Liuli Tian Fei is a famous figure among the gods. Liuli has a spear on the branch of the fruit, which is shaped like a flying bird. He is skilled and agile, with 24 heads, and each head will spray fire.

Maotai Tian Fei Liquor is a soft liquor produced by Kweichow Moutai Co., Ltd., which has a certain historical and cultural background. Maotai Tian Fei wine is characterized by "softness, mellow and strong", with mellow and clean taste, soft entrance, long aftertaste and beautiful aroma.

In terms of wine brewing, Maotai Tian Fei is also unique, adopting "Qingming wheat, unique water source, specific weather conditions, wine spectator's wine-making essence for many years" to overcome technical problems and provide consumers with wine products with better taste and quality.