On the Development Prospect of China Hotel Industry

Present situation and development prospect of China convention and exhibition hotel

Exhibition literally refers to conferences and exhibitions. Internationally, exhibitions are called "meetings, incentives, conferences and"

Exhibition ",usually referred to as MICE for short. Only thirty years ago, the exhibition industry could not be called "industry", and it was not even seriously regarded as a market segment of a specific industry. However, with the deepening and development of economic globalization, transnational and interregional economic exchanges and cooperation are developing with an irresistible momentum. As an indispensable tool for business activities, conferences and exhibitions are on the rise, playing an increasingly important role in the modern economic market, quickly forming their own market-exhibition market, and successfully driving and gathering a large number of related industries, such as tourism, transportation, catering, accommodation, translation and so on. The economic pull level of convention and exhibition industry to related industries has also reached the ratio of 1: 9. With such rich profits, the hotel industry can no longer be indifferent. In fact, a considerable part of the business share of the hotel industry comes from exhibitions. The attitude of the hotel industry is becoming more and more positive. From dispensable reception of sporadic meetings, to enthusiastic recruitment of large-scale exhibitions, from temporary deployment of personnel services, to the establishment of a separate conference department, and then to a convention hotel specially built for and relying on the convention and exhibition industry.

First, the development status of China Convention and Exhibition Hotel

Exhibition hotel refers to a hotel that mainly receives conferences, exhibitions and exhibitions. With the rapid development of China's convention and exhibition industry, in recent years, a number of convention and exhibition hotels have been built in China's convention and exhibition market, which has achieved good economic and social benefits and provided new development impetus for the convention and exhibition industry. Many of these convention and exhibition hotels have won honors in the industry. For example, Xiamen International Convention and Exhibition Hotel won the "Golden Pillow Award of China Hotel in 2005-Top Ten Most Popular Holiday Hotels in China", and won the key diamond award of the highest golden key service prize of China Hotel on behalf of the industry. However, China Convention and Exhibition Hotel is far from the world-famous convention and exhibition hotels in terms of scale, grade, personnel and service. Although the exhibition hotel is built for the market segment of exhibition, it has not completely occupied this market, and the development and management of exhibition products are still not in place.

(A) Advantages of China Convention and Exhibition Hotel

1. The exhibition hotel in China relies on the huge exhibition market in China. Nowadays, the global convention and exhibition industry presents a thriving situation. With its rapid economic momentum and huge economic potential, China has become a new force that cannot be ignored. Although China's convention and exhibition industry started late, it has developed quite rapidly, especially in terms of hardware, and there is a trend of advanced development. Local governments also actively participate in the development of the exhibition industry. At present, there are self-regulatory trade associations in China, many major conference reception units have joined international organizations, and the convention and exhibition industry system is taking shape.

2. China Convention and Exhibition Hotel is in the stage of rapid development. Although the exhibition hotel is a new field of hotel industry development, foreign counterparts have accumulated a lot of successful experience, and learning from their achievements can get twice the result with half the effort, or take fewer detours or not.

China successfully bid for the Beijing 2008 Olympic Games and the Shanghai World Expo, which has brought immeasurable influence to the whole convention and exhibition industry. To receive many tourists attracted by these two conferences, the demand for rooms in Beijing and Shanghai is obviously in short supply, and there is a considerable gap. In particular, it is difficult to find a conference hotel that can provide both rooms and exhibition areas. Under such hot market conditions, it is undoubtedly a wise and far-sighted move to invest in convention and exhibition hotels. Moreover, after the two grand events, how much space there is for China's convention and exhibition industry in the world and how many international conventions and exhibitions it will attract can be expected. Exhibition hotels are not just built with the wind, but obviously have a longer-term development prospect.

4. The hotel is large in scale, with a large number of people and logistics, relatively concentrated access and long stay.

Many large-scale exhibitions are attended by a large number of people, including exhibition organizers, exhibitors, spectators, journalists and so on. Convention and exhibition hotels can provide large-scale conference and exhibition venues, and provide a sufficient number of rooms and restaurants, as well as rich entertainment facilities and other products. Generally, group tourists stay in the hotel for about 1 ~ 2 days, but usually an exhibition takes about 3 ~ 4 days, and some even exceed 10 days, so the market potential is huge.

Of course, in addition to the demand for rooms and restaurants, the convention and exhibition industry also has great demand for services from other departments of the hotel, such as food delivery, laundry, fitness, business center services, etc., which has expanded the profit space for the hotel.

(B) the disadvantages of China Convention and Exhibition Hotel

1. China's exhibition economy started late, and as a whole it lags behind the development pace of the international exhibition industry. The overall development of China's exhibition economy is relatively late, and the areas with better development are limited to some cities such as Beijing, Shanghai and Guangzhou, and the scale, level and influence of holding exhibitions are far from those of internationally renowned exhibition cities. However, other small and medium-sized cities in China don't estimate the market enough and lack exhibition sources. Many major exhibition halls that follow the trend can only be idle, resulting in a lot of waste of resources.

2. The convention and exhibition hotels in China are still biased towards hotels, and the scale of convention and exhibition hotels is not enough. Xiamen International Convention and Exhibition Hotel, which just won the Golden Pillow Award, has only 206 rooms. As a subsidiary of Xiamen International Convention and Exhibition Center, it emphasizes the functions of hotels, not exhibitions. Shanghai Pudong Convention and Exhibition Hotel is a quasi-four-star hotel with only 150 rooms. Most domestic convention and exhibition hotels are built next to large convention and exhibition centers, and then convention and exhibition hotels take a conservative approach to avoid the business risks brought by simply receiving convention and exhibition activities. In the short term, this way, the boat is easy to turn around and the tree is easy to enjoy the cool. Blurring the boundary between convention and exhibition industry and convention and exhibition hotel is tantamount to giving up its own market share, which has not been enlarged from the beginning and affected its future development.

3. The exhibition hotels in China have not done enough in the development and marketing of exhibition products. Some convention and exhibition hotels are under the banner of convention and exhibition hotels, but they have not made efforts to build and promote their own convention and exhibition products according to their own positioning in marketing activities. As a convention and exhibition hotel, their advertisements do not describe how professional conference rooms they have, how large exhibition area they have and how many professional convention and exhibition service personnel they have. They simply emphasize that they are only a few minutes' drive from the convention and exhibition center, which is obviously to promote others and influence themselves.

4. The operation risk is high, the cost is high, and the requirements for software and hardware are relatively high. This is an unavoidable topic. Exhibition hotels depend on exhibitions to survive. If the local convention and exhibition market falls into a trough, the operation of convention and exhibition hotels will be seriously affected. Due to the scale and nature of convention and exhibition hotels, the utilization rate of facilities and equipment is very high, and the energy consumption is also quite large. Operating costs are much higher than other hotels, and the frequency of maintenance and update is higher. The scale and conditions of convention and exhibition hotels are higher than those of ordinary hotels, which not only require the size of conference venues, the quality of conference equipment, the number of available parking spaces in parking lots and other hardware. It also attaches great importance to the service ability of the hotel and the professional knowledge and skills of the service personnel. In addition, the reception of the exhibition needs to do a lot of preparatory work in advance, from the layout of the conference room, room layout, menu formulation, to the way of admission and the time of withdrawal, it needs detailed planning and strict organization to prevent any accidents on the spot.

In a word, although the convention and exhibition hotels in China have begun to take shape, there are still many places that need to continue to work hard on the road of specialization and internationalization.

Second, the development prospects of convention and exhibition hotels

(a) Comprehensive development prospects

Integration refers to the integration of exhibitions and hotels. This is an effective development prospect for convention and exhibition hotels at present. According to the characteristics of convention and exhibition industry and hotels at this stage, on the one hand, the subjects of convention and exhibition activities, such as exhibitors, managers and news media, may become hotel tourists.

Because of the exhibition, they gathered in the hotel through advertising, news, internet and other media marketing promotion, and then completed accommodation, catering, entertainment and other consumption in the hotel, bringing economic benefits to the hotel, and even completed shopping and tourism with the help of the hotel, which promoted the development of the relationship between the hotel and the exhibition guests; On the other hand, the excellent service provided by the hotel will leave a deep impression on the guests, and the scale advantage formed by the good service of many hotels will greatly improve the visibility and reputation of the exhibition venue, promote the sustainable development of the exhibition and create a broader external development environment for the local area. For example, in Boao, Hainan, with the support and participation of the local government, the exhibition industry and hotel industry have developed rapidly.

(b) International development prospects

From a macro point of view, under the background of economic globalization, convention and exhibition hotels will inevitably take the international development model. As the pillar industries of the tertiary industry, convention and exhibition industry and hotel industry can feel the trend of economic globalization. Other tertiary industries will also be integrated into it to achieve multi-party cooperation and common development within the tertiary industry. At present, tourism and transportation have begun to intervene in the operation of exhibitions and hotels, and the future cooperation will be more extensive and in-depth. The characteristics of internationalization: first, the branding of the theme, the convention and exhibition industry and the hotel industry should create their own marketing themes, and seek cooperation between the two sides, and at the same time cooperate with other industries such as communications, posts and telecommunications to promote the development of theme branding; The second is to realize the modernization of technology, which is mainly manifested in the networking of information exchange, the perfection of hotel reservation system and the internationalization of exhibition facilities. Thirdly, to realize the scale of organization and operation, it is mainly manifested in the spread scale of intermediary organizations and the spread scale of exhibitions and hotels. Similarly, large and group hotels tend to contact the organizers of large-scale exhibitions to form a large-scale situation of organization and operation.

(C) Micro-urbanization development prospects

First of all, the hotel, the core place of MICE tourism, should have a complete positioning. A hotel no longer means an isolated building, but will contain a lot of plots and more natural environment factors. Of course, today's large hotels in China will have their own independent space outside the building, but in the context of MICE tourism, hotels will pay more attention to space and natural factors, rather than taking it as a simple foil or ornament. Because the hotel, as a convention and exhibition venue, provides not only accommodation and meeting places, but also a brand-new environment, which can draw participants away from the familiar working environment. The comprehensive ability of the hotel is stronger. Providing conference and exhibition venues is only one aspect of convention and exhibition hotels. Life and leisure after the meeting put forward all-round service requirements for hotels that receive exhibitions. In this context, the integration of the hotel means that the hotel itself will become an independent all-round living functional area, which will grow into a city's face and framework. In nature, a hotel in a miniaturized city is a brand-new landscape and driving force brought by convention and exhibition hotels to tourism.

Three. conclusion

As a branch of convention and exhibition industry and hotel industry, convention and exhibition hotel stands out in the context of convention and exhibition economy and occupies a place in the convention and exhibition market with its unique advantages. Although the history is not long, they have good development momentum and prospects, and are forming their own service standards and systems. As an important carrier of the integrated development of convention and exhibition hotels, the international development path of convention and exhibition hotels has been boldly tried. Through continuous improvement and innovation, convention and exhibition hotels will surely play a greater role in the convention and exhibition industry and become a new driving force for the development of convention and exhibition economy.