The entrepreneurial story of Zheng Yutong, the head of Chow Tai Fook.

The entrepreneurial story of Zheng Yutong, the head of Chow Tai Fook

Zheng Yutong's resume

Zheng Yutong, a native of Shunde, Guangdong. He is currently Chairman of Hong Kong New World Development Co., Ltd., Chairman of Chow Tai Fook Jewellery & Gold Co., Ltd., Director of Hang Seng Bank of Hong Kong, Vice Chairman of Hong Kong Real Estate Developers Association, Member of chinese gold and silver exchange society Management Supervisory Board, Hong Kong Affairs Consultant, Member of Preparatory Committee and Selection Committee of Hong Kong Special Administrative Region, Honorary President of Hong Kong Shunde Friendship Association, Honorary President of World Shunde Joint Marketing Association, and Honorary Citizens of Shunde, Foshan, Guangzhou, Wuhan and Nanjing.

Zheng Yutong was born into a silk merchant's family. At the age of 15, he left home alone to make a living in Macau, where he worked as an apprentice in a gold shop opened by fellow countryman Chow Tai Fook. He is hard-working, intelligent, honest and clever, deeply appreciated by the proprietor and highly valued; He was chosen as the son-in-law and married Zhou Cuiying (honorary citizen of Shunde). Since then, he has become the backbone of the gold industry and has been able to display his talents and ambitions.

Zheng Yutong has always been pragmatic, good at seizing opportunities and pioneering development. Chow Tai Fook Jewelry Co., Ltd. was changed into a limited company under the auspices of Zheng Yutong, and its business has developed rapidly. Now it has set up 23 branches all over Hong Kong, Kowloon, New Territories and Macau, which is the first? 999.9? Pure gold; Jewelry business is as far away as South Asia, Belgium, the United Kingdom, the United States and other places, and there is a diamond processing factory in South Africa, which is the largest diamond dealer in Hong Kong and has become famous in Southeast Asia? Jewelry king? .

Zheng Yutong, ranked third among the super-rich in Hong Kong, with a personal worth of HK$ 3 billion. Hong kong people will be familiar with his name when they hear it? Chow Tai Fook Jewelry? To connect. In his Hong Kong New World Group, it is a multinational group with diversified and all-round development in hotels, real estate, gold and jewelry industries.

The gold shop, which pioneered the manufacture of 9999 gold

is a special industry, and the boss will never dare to abuse it if he doesn't know the details. The Zhou family had a deep relationship with the Zheng family. A Tong, who was sensible, left a good impression on the Zhou family since he was a child. Chow tai fook? The gold shop was just short of reliable guys, so it accepted Xiao Atong.

There are big boys and small boys in the gold shop. The small boy is a handyman. Zheng Yutong starts from the handyman, sweeping the floor, dusting, washing the toilet and emptying the spittoon every day. After everything is ready, he will open the shop and do business with the big boys who are late. For a child who is only 14 or 15 years old, this work seems to be very busy and hard, but the sensible little A Tong is obsessed with not being responsible for the boss? Don't give up? Work honestly and diligently.

　? Chow tai fook? Jinpu entered the business late, so the storefront was not famous at that time. Shortly after entering the store, A Tong's hard-working wisdom reflected in his work was gradually appreciated by Zhou Zhiyuan. One day, Zhou Zhiyuan sent A Tong to meet a relative at the dock. On the dock, ships from Hong Kong and Southeast Asia keep coming ashore, and the crowds are bustling and endless. Suddenly, a Nanyang businessman asked passers-by where he could exchange Hong Kong dollars. Many people know that this is a good business opportunity. A Tong, who is still young, also enthusiastically stepped forward to strike up a conversation. He said with a strong Shunde accent. Can you compete for it at Chow Tai Fook Gold Shop at a reasonable price? . A Tong's speech was a little clumsy, but she won the trust in the dispute among all the people. In this way, the businessman looked at the honest Tong and followed him? Chow tai fook? Started a new business. Later, Zhou Zhiyuan found that A Tong showed extraordinary wisdom in this respect, so he continued to send him to develop this work. Only half a year later, Zhou Zhiyuan promoted Zheng Yutong to be an apprentice in the gold business.

At that time, due to the fall of Guangzhou and Hong Kong, many gold shops moved to Macau. Gold shops were almost everywhere, and the competition was fierce. Zheng Yutong seems to be born for gold and jewelry. He is very interested in doing jewelry business, and soon mastered the essentials of sitting in the store marketing and got into the business obsessively.

He often uses his commute time to look at the gold shops he passes by for comparison. In jargon, this is called? Watch the shop? . Boss Zhou didn't know that A Tong was so obsessed. In the long run, A Tong is often late for work, which has attracted Zhou Zhiyuan's attention. One day, on the way to work, A Tong passed by a gold shop and found several unique ornaments in the window. He couldn't help but stop and ponder for a long time, which actually delayed his work time. When he hurried back to the gold shop, the boss had been waiting in the shop for a long time. A Tong knew that he had made a big mistake and explained the reason with trepidation. As a result, the boss did not blame him, but went to the streets instead? Watch the shop? The privilege was given to him. So that as long as business is not busy, he can go to the streets? Watch the shop? Yes. According to the rules, it takes three years for an apprentice to become an apprentice in a gold shop, but Zheng Yutong was promoted to be in charge of the gold shop in less than three years, taking charge of the daily operation of the pavement.

Later, Zheng Yutong learned that his parents and the Zhou Zhiyuan family, who worked as assistants in Guangzhou Silk and Satin Villa, were friends in need and were like brothers. Zhou and Zheng's wife are happy at the same time, so the two families? Finger belly for marriage? I made an appointment with my in-laws The weather is beautiful, the Zhou family gave birth to a daughter, and Ka Sang Cheung married a boy, which just happened to be a natural couple. Arrive? Chow tai fook? When Jin Pu was an apprentice, his father was worried about his son. Husband? Pretending to be ambitious, I didn't tell him about it.

Three years later, under the auspices of Zhou Zhiyuan, Zheng Yutong really got married with Zhou Cuiying, the apple of Zhou's eye. That year, the couple were both 18 years old, and for more than 5 years until today, the couple have always respected each other.

in 1946, 21-year-old Zheng Yutong went to Hongkong to set up? Chow Tai Fook Branch? . He traveled all over Hong Kong to various gold, silver and jewelry shops, and used their strengths to lead the operation of the branch, which made the branch business very promising. But Zheng Yutong was not satisfied. He clearly thought: At the mall? Stay in business? Is equal to? Losing business? It is necessary to make progress in continuous innovation in order to seek development? . Therefore, he changed the original capital structure model, invited colleagues to form? Chow Tai Fook Jewellery and Gold Co., Ltd.? This is also the earliest limited company in the gold jewelry industry in Hong Kong.

Although Zheng Yutong accepted the old-fashioned apprentice education mode of Jinpu, he was not conservative, even ahead of modern people's business philosophy. Under the guidance of his brand-new ideas, Chow Tai Fook Jewellery and Gold Co., Ltd.? It is no longer unique to the president, but a modern enterprise with assets, risks and benefits. In his way of thinking, his unique insight is praised by all his colleagues.

At that time, gold shops were everywhere in Hong Kong, and the competition was fierce. At that time, the fineness of gold was always 999 gold, but Zheng Yutong boldly invested money to create 9999 gold, which pioneered the new technology of gold jewelry manufacturing and led the new trend in the consumption field. This feat was? Chow tai fook? The future development has laid a solid economic foundation. Zheng Yutong keeps forging ahead and constantly explores new markets. In just a few years, Chow tai fook? The number of branches has increased to 11. Some people say that he made his fortune by luck. Zheng Yutong said:? Hong Kong is a place full of infinite opportunities and challenges. Opportunities are equal for everyone, and facing challenges is unavoidable for everyone. The key is how do you identify and whether you are mentally prepared enough? .

when Zheng Yutong will? Chow tai fook? After reaching a new level, he began to March into new fields.

turn your attention to the diamond industry.