How does the hotel industry spend the cold winter under the financial crisis?

Although it has not been completely shrouded, the cold international economic environment has caused the passenger flow of high-star hotels to drop sharply. The collapse of import and export trade and manufacturing industry in Jiangsu and Zhejiang provinces has also brought considerable influence to tourists in the local hotel market. In the face of the bleak economic depression, how should hotels resist the quietly coming economic winter? Hangzhou Kaiyuan Zhijiang Resort has begun to plan ahead and use various tricks. Starting the "seafood price strategy" is a strategy to adjust the product price according to the fluctuation of economic environment and market opportunities. Due to the economic crisis, many large-scale conferences and high-end restaurants that have been taken over have been cancelled. According to the current situation, it is expected that the personal market will also be depressed next year. But whoever can resist this paragraph is the strong one. Hangzhou Kaiyuan Zhijiang Resort adopts a clever way to change its management mode and pays attention to the route of eating well first and then eating well. 2009 will be a severe year for the whole hotel industry, and both high-end hotels and budget hotels will face challenges. Under the situation of global financial crisis, the hotel's passenger flow is bound to be greatly reduced, especially the decline of catering performance will be an inevitable reality. However, compared with the operation of five-star hotels, four-star hotels have the following advantages: they can adopt flexible management methods in the face of the market, and when the market economy environment is good and they are in the peak season of sales, they can increase the added value of products and services and raise the price to the normal price of five-star hotels. When the market economy environment is not good, the hotel can continue to operate at a loss and reduce the price to three stars, which is close to the people without losing face. In view of the possible impact of the financial crisis on hotels, in the case of excess rooms, we can appropriately reduce prices, stabilize income, maintain cash flow and maintain equipment and facilities, attract ordinary consumption to a certain extent, reduce the unemployment rate of employees, and reserve talents and customers for the further development of hotels after economic recovery. In view of the sharp drop in catering demand, especially high-end catering, the hotel will try to promote the popular catering marketing of high-star hotels, reduce the price of ordinary catering, develop cheap dishes, stimulate and encourage consumption in the form of coupons, and take room-meal linkage measures for guests in different fields to stabilize customers and income in the crisis and ensure that the "poor" do not starve to death. Actively expand customers and mobilize all staff to promote sales. In the face of market downturn, hotels should not rely too much on price reduction strategy. As a low-profit industry, hotels have limited room for price reduction. Even if we fight a price war, we need to grasp a degree, otherwise it will form a vicious circle, so the sales department of the hotel should focus on expanding customers. We should realize that the financial crisis will have a certain impact on the hotel industry, but the impact on the China market is not as serious as that in Europe and America. Recently, the government's 4 trillion yuan plan to stimulate the economy has also enhanced the consumer confidence of China people to some extent. In a huge market with a population of more than one billion, there are always some people who want to eat and some people who want to stay in hotels. Moreover, the economic downturn is a good opportunity for tourists to bargain-hunting, and some consumers will take this opportunity to travel abroad. At this time, hotels should seize the business market, develop the individual travel market and attach importance to the travel agency team. Of course, near the end of the year, the hotel's primary task is to do a good job in the big market for group meetings and New Year's Eve dinners. However, after the Spring Festival, Kaiyuan Zhijiang Resort will immediately launch a full promotion strategy to firmly grasp the existing market and prevent the loss of established customers; Grasp hotel sales on one hand and expand the surrounding markets of Ningbo and Shaoxing on the other. With the marketing department as the leader, all departments actively assist in exploring the market and looking for customers. Secondly, Zhijiang Resort, as the first unit won the bid by the provincial government, will actively use this brand to develop the conference reception of surrounding government departments while stabilizing the meetings of provincial and municipal units. Cultivating compound talents and reducing labor costs Faced with the financial crisis and tsunami, various enterprises have laid off employees in succession to prepare for the winter. As a hotel in the service industry, every department needs many employees, especially high-star hotels that pay attention to high-end quality. In order to maintain the brand effect, more people are needed to serve the guests. Kaiyuan Zhijiang Resort advocates to minimize the use of personnel by cultivating compound talents on the premise of ensuring quality service. In the training of new employees, hotels should pay attention to cultivating "all-rounders" and master the knowledge and skills of room cleaning, front desk, catering service, table arrangement, pouring wine and even administrative management. In this way, an employee can play different roles when he formally joins the job, and the total number of employees used by the hotel will be reduced. Although the per capita salary may be higher, the labor cost of the hotel will still be reduced. Zhijiang Resort also has a long-term goal of cultivating these compound talents, that is, exporting management talents for the expansion of the group. The downturn of the hotel industry will eventually pass, and the period of rapid development of the industry will surely come. Doing a good job of training and cultivating employees in the downturn can not only cope with the current environment, but also improve the quality of service, stabilize and attract tourists, which is conducive to the long-term development of the hotel. Lang Xianping, a famous economist, said in his speech "How to resist the economic winter": "An entrepreneur who pays attention to risk management must keep the lowest debt ratio and the highest cash flow at any time and anywhere. Although the development of the company will be limited, it doesn't matter, because only conservative management and steady operation can help you tide over several crises. " At present, the overall economic environment is sluggish, business travel is reduced, and hotel management will definitely be directly affected. In particular, hotels in urgent need of financial support will face the crisis of bankruptcy once the funds are "cut off". In order to strengthen the hotel's risk management and maintain the smooth flow of funds, Zhijiang Resort Hotel will not only increase revenue and reduce costs by implementing "seafood price strategy", "all-staff promotion" and "reducing labor costs", but also increase the control of bad debts of regular customers and old customers, reduce the amount of bad debts, quickly recover funds and prevent the phenomenon of bad debts dormant accounts caused by economic bankruptcy. The Finance Department will also strengthen the monitoring of marketing activities from 2009, and comprehensively analyze the implementability and operating effect of marketing activities from the income, cost (operating costs, management expenses and operating expenses), assets, liabilities and cash flow of various departments in combination with market conditions, so as to avoid unnecessary losses and waste in times of crisis and keep the cash flow of the hotel as large as possible.