Publicity and planning scheme

Summary of seven publicity and planning schemes

In order to ensure the orderly progress of work or things, it is necessary to make plans in advance, which generally include guiding ideology, main objectives, work priorities, implementation steps, policies and measures, specific requirements and other matters. What formats should I pay attention to when writing a scheme? The following are seven publicity and planning schemes I collected, hoping to help you.

Article 1 of the publicity planning plan:

Do warm-up exercises from 8: 30 to 9: 00; Parent-child activities; Morning exercises;

9: 00 ~ 9: 30 children's life activities;

9: 40 ~ 10: 30 children make new year cards; parent-teacher conference

Activity objectives:

1, through parent-child games, increase parent-child feelings.

2. Guide children to experience the happiness of the New Year through parent-child cooperation.

3. Encourage parents to actively participate in class activities.

Parent-child game 1

Game: Pinch the ball

Objective: To develop children's running and jumping ability and feel the joy of parent-child play.

How to play: Divide the children (parents) into four equal teams to cross the obstacle course, which team is faster and which team wins.

Parent-child game 2

Game: Shuttlecock Throwing

Objective: To develop children's throwing ability and enhance parent-child affection.

How to play: Parents hold baskets, children throw them into the baskets, and the more teams win.

Parent-child game 3

Game: Caterpillar

Target: 1. Improve children's physical coordination and balance.

2. Enhance parent-child feelings through parent-child games.

How to play: Prepare six hula hoops, divide them into two groups, parents are included in them, three people are in a row, put them on themselves, and then draw a circle between yourself and the person in front, compare which group runs the prescribed route, and set obstacles such as wooden bridges and caves on the route.

Parent-child game 4

Game: make a ball

Goal: 1, learn to listen to the teacher's password.

2. Initially cultivate children's sensitivity.

Play: 1, the teacher shouted away, walked into a big ball, and everyone let the ball go.

The teacher asked two people to make a ball, and then the children paired up with their parents to make a ball hand in hand.

The teacher called four people to make the ball, and they were free to find friends to make the ball hand in hand.

Parent-child game five

Game: Racket Relay

Target: 1. Practice your child's catching skills.

2. Initially cultivate children's cooperation ability.

How to play: Children clap the ball and relay back and forth to win by speed.

The significance of parent-child game:

Parent-child play is not only conducive to emotional communication between parents and children, but also plays an important role in promoting and influencing children's physical games and partner games. Children's attitudes and methods towards objects and interpersonal communication acquired in parent-child games will be transferred to children's body games and partner games. Conversely, children's experience in physical games and partner games will further enrich the content of parent-child games.

Publicity plan 2 I. Theme of the event

Lecture on "Charming Girls' Healthy Peer" Girls' Day

Second, the purpose and significance of the activity

Girls' Day provides a platform for female college students to study and exercise. Many college students think that holding girls' day is of far-reaching significance. It can not only enrich campus life, but also reflect the fashion of respecting and caring for girls, promote sincere communication between boys and girls, and show students' youthful demeanor. And get useful knowledge from it. Through a series of activities on Girls' Day, many girls' talents were discovered. The activity was lively, interesting and enlightening, and was unanimously welcomed by girls. The more important significance of Girls' Day is to guide the majority of girls to pay more attention to the improvement of their comprehensive qualities, such as moral cultivation, cultural connotation, mental health, calmness and self-confidence, to help girls correctly view and examine themselves, to help them embark on the road of growth, success and success, and to be confident and enthusiastic about the future. I hope this activity can bring them some innovative and valuable gains, and make the campus especially beautiful because of the existence of girls.

Third, the way and content of the activity.

The activity is mainly divided into four parts:

The first part: Collect the photos of the life style of the graduate students in the Institute of Materials Science.

Collect photos of life and style from the first female student in the School of Materials, and make beautiful posters from the collected photos.

The poster will be displayed in the building of the Institute of Materials, showing the healthy and uplifting style of the girls in the Institute of Materials.

Part II: Wishing Wall

Put the wishing wall in the building of the School of Materials for everyone to write down their wishes or words they dare not say. After writing, everyone will stick their wishes on the wish wall to form a beautiful scenery. From this moment on, let our wishes come true! Let's work hard for our own wishes!

Part III: Popularization and publicity of knowledge related to Girls' Day.

Make some knowledge posters related to Girls' Day, including touching stories of girls' self-reliance, the origin and significance of Girls' Day, girls' rights, etc. Strengthen people's awareness of respecting and caring for girls.

Need the help of the propaganda department to design a poster.

Part IV: Health lecture on Girls' Day.

Lecture time: 7: 00 pm on March 7 (if there is any change, it will be notified in time).

Venue: Half-classroom on the second floor of the test center (any changes will be notified in time).

Speaker: School Hospital Doctor

Moderator: Zhang Jing

Reporter's photo: Information Department

Give small gifts (40-50 copies) to the audience at the beginning of the lecture.

In the questioning session of the lecture, souvenirs (3-5 copies) can be distributed to the girls who ask questions.

Need the help of the propaganda department to make introduction posters for doctors and guests.

Four. budget

Photo development: 30 yuan

Small gift: 50 yuan (small gift box or flowers)

Ribbon, marker, balloon, adhesive tape: 30 yuan.

Invited lecture doctor: 200 yuan

Publicity plan 3 I. Purpose of the activity:

Create a way for students to communicate with each other. I hope students can use a letter to set their hearts free. Unload the burden that is enough to make us tired and let our hearts relax; Tear off the disguise that makes us feel very tired, and throw away all those nostalgia, regret, regret and sadness here. There will be another "he" or "she" who will help us solve it in words. When we speak, it will be the last time to shed tears for our story; Here is a platform for us to show our innermost feelings. This may be our turning point. In this "soul inn", we can all find a good medicine to cure the trauma of the soul!

Two. Activity theme:

Build a bridge of spiritual communication and let our hearts rest here.

Three. Activity time:

20xx February 25th (Saturday) -20xx February 26th (Sunday)

4. location: at the entrance of the canteen.

Brief introduction of verb (verb's abbreviation) activity;

From the "Station Agent" activity, I hope to help some students find pen pals and talk about the secrets in real life. Open your heart to an invisible pen pal.

Action plan of intransitive verbs:

(1) Before the event:

The learning department is responsible for making activity leaflets, which are distributed to students by the teaching assistants before the activities and explained in detail at the same time; The office is responsible for contacting various professional counselors to inform the class mental health committee, so that they can publicize in the class, and at the same time, issue activity notices in the class through Fetion or QQ; The propaganda department is responsible for making posters and posting them on the publicity column of the school. The information department is responsible for electronic posters.

(2) Activity site:

The center assistant should arrive at the entrance of the canteen in advance to place the dining table and display board. Promote activities for students coming and going, and guide them to participate in activities, register their names, contact information, etc. And the center assistant will help them find pen pals at random. Contact them after the activity and tell them the result.

(2) during the activity, the organizer should try to enliven the atmosphere, and other auxiliary personnel should also assist the organizer to enliven the atmosphere at the scene to prevent silence. Organizers should also strengthen the interaction with classmates, so that every participant can happily integrate into the activities. 3 assistants should also pay attention to taking pictures.

(3) End of the activity:

Organize photos, clean up the scene, write a newsletter in time in the office and publish it in time.

Seven. Precautions:

1. The person in charge of the activity will arrange the goods and personnel in place before the activity, and once again confirm that the assistant with relevant responsibilities knows his task clearly the day before the activity to ensure the smooth progress of the activity.

2. The activity should be designed with a preparatory plan, and emergency treatment and reasonable changes should be made in view of the unexpected situations that may occur during the activity.

Chapter IV of Publicity Planning Scheme In order to enhance the popularity of Shunhe International Hotel Seafood Supermarket and Brazilian Barbecue Restaurant, increase restaurant consumption, strengthen interaction with WeChat fans, and increase the number of fans, the following interactive scheme is formulated:

First, push information.

To enhance interaction, it is necessary to involve more users. You can dilute marketing first and let users experience the fun brought by WeChat public platform. Then inject brand value, not ordinary advertising.

Push content: classic sentences, famous sayings, international news and common sense of life in American TV dramas or movies.

Second, the lucky wheel

Venue: Shunhe Brazil Barbecue Shop

Activity time: from * month * to * month * day, 20xx.

Awards: first prize (X), second prize (X) and third prize (X)

Award-winning settings:

Enjoy a half-price discount on Brazilian barbecue for the first prize.

Enjoy a 20% discount for the second prize on Saturday and Sunday.

Enjoy a 15% discount on Brazilian barbecue for the third prize.

Third, scratch cards.

Venue: Shunhe Seafood Supermarket

Activity time: from * month * to * month * day, 20xx.

Award setting: first prize (X), second prize (X) and (X) third prize (X).

Award-winning settings:

The first prize went to a king crab.

Second prize: Hawaii Xiabei/person (limited to 10 person)

A third-prize longevity fish.

Fourth, electronic coupons.

In order to promote the popularity of Brazilian barbecue on Monday afternoon and dinner, electronic coupons for Shunhe Brazilian barbecue were launched, and electronic coupons 1 piece were distributed to fans regularly. The use time is Monday.

Article 5 of the publicity plan 1. Activity theme: Hear your voice.

Second, the purpose of the activity: in order to strengthen the communication between the propaganda Committee members of each class and the departments of the propaganda department, radio stations and reporter stations, so that the work between them can be carried out more smoothly; At the same time, in order to strengthen the communication between the propaganda Committee members of each class and make them more familiar and friendly. This lively exchange meeting is specially held to let propaganda Committee members and cadres relax themselves and work happily.

Three. Target audience: Propaganda Committee members of each class and all cadres of propaganda department, radio station and reporter station.

Specially invited guests: the leading teachers of the Student Affairs Office and the heads of various departments of the Youth League Committee.

Four. Activity time: Friday night of the eleventh week (165438+1October 15)

Verb (abbreviation of verb) Location: Multimedia classroom

Activity flow of intransitive verbs: Week 9: Pre-publicity and poster display, publicity Committee members and cadres reporting programs.

Week 10: program primary election

Week 1 1: program inspection

Seven. Precautions for activities: 1. No one is allowed to be late, absent or leave early during the activity. If there are special circumstances, it is necessary to explain to the cadres;

2. Each class is only attended by propaganda committee members;

3. During the activity, pay attention to keep the site clean and take good care of public property.

Eight, prize setting: the winner of the game will receive a beautiful gift.

Chapter VI Publicity and Planning Scheme According to the spirit of the document "Quality Tourism, Walk with You" issued by National Tourism Administration, Sichuan Tourism Administration and Chengdu Tourism Administration, this implementation scheme is formulated in order to fully implement the "National Year of Improving Tourism Service Quality" in Chengdu and combine the actual development of tourism in our city.

I. Theme of the event

Quality tourism, rational consumption and civilized tourism

Second, the way of activities and specific measures

(A) the way to promote tourism public service advertisements

Send the distributed public service advertisement of "quality travel, accompany you" to tourism enterprises, hotels, restaurants, bus TV stations and tourist center stations for broadcasting in time, and contact the network and county media to broadcast the advertisement.

(two) to carry out civilized tourism, rational consumption into community activities.

Make full use of the opportunity of "civilized tourism and rational consumption" in the second week of April 2008 to enter the community publicity activities, organize various tourism enterprises to go deep into the community, and publicize to consumers how to be alert to the low-price trap, pay attention to civilized tourism, safety and rights protection.

(3) Organize the media and journalists to report on the quality trip of "Walking with You".

June 10-July 10, collect the interview information about "Quality Tourism, Walk with You" in our county, create a good atmosphere of quality year, and report the development of this activity to Chengdu Tourism Bureau before July10.

(four) the implementation of volunteer activities in tourist attractions.

On September 19 -27, in cooperation with Chengdu Tourism Bureau, volunteer students from the Tourism School went deep into scenic spots to promote "quality tourism and rational consumption" and distributed publicity materials in combination with the publicity activities in world tourism day.

(5) Multi-directional and all-round publicity

During the activity, we will widely publicize the activity of "quality tourism, accompany you" by means of fixed publicity spots and public service advertisement columns, and mobilize travel agencies, restaurants, scenic spots (spots), railway stations, stations and other places with relatively concentrated personnel to carry out publicity.

model

Tourism has been an indispensable activity in our life for a long time. Under the premise of great economic development, more and more people choose to take part in tourism activities in their spare time. These are all important ways to promote the re-development of China's economy and necessary measures to expand domestic demand and improve people's lives. I believe that the tourism industry in our country will develop faster under the impetus of economic development!

I. Introduction

With the social progress, economic development, people's lives.

The quality is like sesame blossoms, but the high-quality domestic garbage has brought endless negative effects to our surrounding environment. Environmental protection will not only affect the living environment of a place, but also affect the local economic development, educational progress and the future development of the country. In order to make us have a comfortable and clean study and work environment, we should pay attention to environmental protection and environmental awareness during holidays. Environmental protection is a subtle education system, which needs us to start from the side. To this end, we specially held an environmental protection small paper crane competition.

Ii. background and purpose of the activity

Activity background:

The free opening of xx Mountain Scenic Area has brought great convenience to residents' travel, but it has also brought great health risks. With the explosive growth of the number of tourists, it is urgent to advocate green tourism and civilized tourism. Public welfare undertakings depend on the joint efforts of people from all walks of life. As college students, it is necessary for us to participate in such a national activity and encourage us to carry out such a public welfare activity during the summer vacation.

Activity purpose:

1, by making paper cranes, enhance the atmosphere and publicize the concept of environmental protection and conservation of green tourism;

2. It is the concept that tourists practice civilized tourism independently by giving gifts, passing blessings, communicating and other activities to close the distance and achieve the purpose of "attacking the heart";

3. With the support of the scenic spot management department, it has aroused great repercussions and achieved the goal of "civilized Yuelu and civilized Changsha";

4. By writing calligraphy with waste paper, try to strengthen everyone's awareness of environmental protection and highlight the theme of the activity;

5. We mobilized all the staff to participate in the theme by teaching the folding crane and calligraphy.

6. Enhance the popularity of the Social Practice Club of Central South University through activities and publicity.

Three. Feasibility analysis of activities

In recent years, with the increase of people's travel frequency, the management of tourist attractions has become a serious problem, and the free opening of Yuelu Mountain has undoubtedly increased the difficulty of this management, which has attracted the attention and concern of various departments. Through some measures, people's awareness of environmental protection is increasing day by day, so this activity just gives tourists a shot in the arm; In addition, the purpose of tourists' travel is to appreciate the natural scenery of nature, and they are very supportive of civilized tourism and green tourism: this time it is a public welfare activity and will not be excluded; The expenditure is relatively small, which is concrete and feasible.

Four. Overall arrangement of activities

Activity name: environmental protection small paper crane, thousand people competition!

Theme: Green Tourism

Activity time: July 20xx 10

Venue: xx Mountain

Organizer: xx University Club

Practice club

Co-organizer: xx Mountain Management Office

Activity content:

Promotion stage (July 5, 20xx): 1. Set up warm slogans along the way from the west gate to the sightseeing corridor to remind tourists of the location and time of activities, and at the same time publicize the concept of environmental protection and green; 2. At the same time, draw banners on both sides of the sightseeing corridor to attract tourists' attention. 3. At the same time, play some songs and folk songs about Yuelu Mountain and environmental protection by multimedia to create momentum for the event.

Activity implementation stage: 1. Make paper cranes from the waste paper collected at ordinary times and hang them on the eaves or branches to drive tourists to make paper cranes and promote the concept of environmental protection; 2. Hold a prize-winning question-and-answer session on environmental protection knowledge to further publicize the concept of environmental protection; Warm message-let tourists leave messages about this activity and put forward opinions and suggestions on the management of tourist attractions.

Verb (abbreviation for verb) Resources required for activities

Human resources: 3 persons, serving as the main person in charge of each link of the activity.

Some college students from central and southern China helped the organization to complete all aspects of its work.

Material resources: large banners (* *10 small pieces)

Some warm little slogans (posted along the way)

A set of microphones

beach umbrella

Old white paper

Some hints

Three pieces of red paper

The concrete implementation of intransitive verb activities

1. Preparation before the event: communicate with relevant units and organize publicity (including volunteer recruitment).

Set up an emergency team composed of three people to deal with the emergency.

(1) On July 5th 10, leaflets were posted and four banners were hung. The banner reads "environmental protection small paper crane, a thousand people win glory". The specific arrangement is to post a warm reminder along the way from the west gate to the sightseeing corridor, and the banner is hung on the road near the sightseeing corridor. The work was done by three people.

(2) On July 5th, 1 1, a green post was set up near the sunshade, paper cranes were made and hung, and music was played to attract people's participation. Three people were responsible.

2. Implementation stage

At (1) 12 The first activity: promote environmental protection, thousands of people make paper cranes to send blessings, and under our guidance and publicity, mobilize tourists to make paper cranes to send blessings.

(2) Second, there are prize-winning questions and answers about environmental protection knowledge. Publicity drives tourists to actively participate and raise awareness of environmental protection;

(3) the third item

Activity message: interspersed in the first two activities, when tourists leave, write down their views and suggestions on our activities.

3. Future activities:

(1) meeting summary

(2) Post a thank-you note

(3) Write a summary of activities.

(4) Show the results of activities.

If it rains, the exhibition time will be postponed.

We have basically done everything we want to do well in this planning, and we have basically done everything we want to consider. These are all things that we do well in the process of continuous development. These are the achievements we have made since we kept on moving forward. These are our pride and pride. I believe we can do well!

Chapter 7 of the publicity plan: Manifestations of the propaganda film

There are two main types of promotional films, one is corporate image film, and the other is product introduction film. The former mainly integrates enterprise resources, unifies enterprise image and transmits enterprise information. It can promote the audience's understanding of the enterprise, enhance trust and bring business opportunities. The direct selling films of products mainly show the production process of products intuitively and vividly through on-site recording and three-dimensional animation, highlighting the functional characteristics and usage methods of products. So that consumers or distributors can have a deeper understanding of products and create a good sales environment.

Technical support needed to promote videos.

The appearance of a promotional film is closely related to various factors. Director group, photographer, lighting engineer, beautician, producer, prop group, photographic equipment (professional camera shooting, etc. ), auxiliary equipment (track, rocker arm, lamps and related props), clothing, professional recording and dubbing, three-dimensional animation, post-editing synthesis, special effects production, burning and so on. Any problems in this link will directly or indirectly affect the quality of the promotional film.

The lens application of propaganda film

How to establish an image and get a perfect display in the camera? This requires the overall image to be unified when shooting. For example, uniform personnel dress, uniform environmental style to be photographed, on-site layout, and good mental outlook of all employees, so as to establish a good corporate image in front of the public and make people feel the vitality and spirit of the enterprise.

If you want to show the scale and grandeur of the enterprise, you should use the perspective of vision, panorama and looking up. Wide field of vision, long depth of field, can well express the vast natural environment and atmosphere and express emotions. In terms of shooting angle, the combination of overhead shooting and overhead shooting, combined with the use of wide-angle lens, makes the picture more imposing, thus reflecting the comprehensive strength of the enterprise.

Post-production of promotional film

In the post-production of film and television, the use of special effects and background music will also add a lot of color to the feature film. Using three-dimensional production, the special effects of stunt synthesis run through the whole film, with unique forms of expression, highlighting its basic characteristics and profound implications. The picture is exquisite, magnificent and artistic. And relying on music to run through it, the exciting and magnificent symphony is magnificent and unique, which is an innovative model of image propaganda film.

The importance of propaganda film

With the increasing effect and technical content of promotional films, people's perspectives are constantly changing. As a promotional film, the development company must also continue to develop. No matter from the shooting technology, expression techniques or creativity, let us realize that society is constantly developing and people's concepts are constantly surpassing. In short, the development of society can not be separated from the promotion of promotional films.

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