Traditional Culture Encyclopedia - Hotel accommodation - What is the main job of being a marketing manager in a hotel?

What is the main job of being a marketing manager in a hotel?

1, fully understand and master market information, market analysis and forecast; Understand and master the business situation of peers and collect business information. Provide reports to the general manager and make economic decisions on the basis of establishing reliable commodity sales.

2. Organize and complete the business development and commodity sales activities of the hotel, establish and improve the reputation of the hotel, and make the hotel have a good commodity market.

3. Responsible for business negotiation and agreement, contract formulation and initialling; Accept reservations from individuals and units, book banquets, and rent conference venues.

4. Organize and participate in the reception of "VIP" guests, and convey their information to relevant departments in time, introduce the hotel and restaurant to the guests in detail, understand their actual needs and try to meet them.

5. For large-scale activities, send congratulatory messages and cards to relevant business units and individuals, customers and old customers, or invite them to participate in celebrations or commemorative activities organized by the hotel.

6. Always visit long-term guests, government agencies, travel agencies and publicity departments, and keep close contact with them, hoping to get their support in business.

7. Be warm and friendly to the guests, carefully introduce the hotel to the guests and give them the best impression.

8. Seize the opportunity to carry out public relations activities, such as publicity at cocktail parties, banquets, tea parties, trade fairs, celebrations and other social activities.

9. Establish sales business files for easy reference.

10, responsible for the ideological communication, exchange and regular business training of department subordinates.

1 1. Complete other tasks assigned by hotel leaders.