Traditional Culture Encyclopedia - Hotel accommodation - How should a real estate development company name itself?
How should a real estate development company name itself?
Matters needing attention in naming real estate development companies:
Under what circumstances is the company name not approved?
The name and brand of the enterprise in the same industry approved and registered by the same administrative department for industry and commerce are the same, except for the investment relationship;
The name and shop name of an enterprise approved and registered by the same administrative department for industry and commerce according to Article 18 of the Measures for the Implementation of the Administration of Enterprise Name Registration, except those with investment relations;
The name of the enterprise is the same as that of other enterprises whose names have been changed for less than 3 years;
Having the same name as an enterprise whose registration has been cancelled or whose business license has been revoked for less than 3 years;
Other acts in violation of laws and administrative regulations;
How to correctly name real estate development companies;
The first thing to know is the company to be named.
1, understand the business characteristics of the enterprise.
Understanding the characteristics of enterprise management is an important part of planning and naming. The operation of an enterprise must have its own characteristics, which is also the key to its success. Therefore, how to directly convey the characteristics of the enterprise to consumers through the enterprise name and establish a good impression of the enterprise by consumers is a necessary condition for a good name.
2. Understand the attributes of enterprise operation.
The attribute of the business has a great influence on the naming direction. A retail store and a restaurant that sells cosmetics or provides accommodation services should naturally distinguish the ideas conveyed to consumers. Retail stores may be cheap, happy or have enough goods in the information transmission of store names; Cosmetics should convey healthy and beautiful information; The hotel may be, atmosphere or warmth.
Second, analyze the naming company.
1. Understand the characteristics of the main customer layer.
Only by understanding the characteristics of major consumers can we decide what language to speak to consumers. Consumers with different characteristics have their own language or special ideological preferences, such as homophones in English or dialects. If you can know the characteristics of major consumers and name them in a specific language pattern, it will be easier to gain recognition.
2. Analyze the naming status of competitors.
In the process of naming, we should first collect and analyze the naming methods of major competitors in the market. This step can not only understand the market trend, but also avoid repeated naming with major competitors. The repetition here means that the names are too close. Unless there are strategic considerations, followers of major competitors may try to confuse consumers' perceptions. Too close and repeated naming is not easy to establish consumers' brand awareness and impression, and should be avoided.
Third, then determine the direction of company naming.
After determining the characteristics of the industry, business and major customers, you can decide the naming direction. For example, the new wholesale store is named after happy and satisfied shopping. On the one hand, these naming directions can be used as the starting point of creativity, on the other hand, they can also be used as an important basis for naming. There must be at least one naming direction, so that there will be broader creative and thinking space when naming.
Fourth, check the new company name after the update.
Is there a homonym? Is there any ambiguity?
Is it easy to remember?
What is the rhythm of the new name?
What are the characteristics of the new naming tool? Can you convey the characteristics of the enterprise?
Of course, a good name can't guarantee the success of an enterprise, but a good name is a step towards success.
Naming skills of real estate development companies;
Hint 1: symbol naming method
The naming method is mainly in kind to highlight the distinctive characteristics of real estate development enterprises. Now it has developed into a part of CIS in the world. The new black monkey hat shop will make a wooden black monkey as its door to show its historical tradition and distinguish it from other hat shops.
This naming seems to be accidental coincidence, but in fact it has ulterior motives and makes people feel interesting to read. For example, Yu Pinghan, the boss of Shanghai, named his shop Yu Liangxin Pharmacy. His pronunciation is homophonic with "conscience", which makes the public feel that his boss is sincere in doing business and does not make money.
Tip 3: brag about your name.
The main purpose of naming real estate development companies by boasting is to truly reflect the reputation and product quality advantages of commercial companies in the names of real estate development companies, so as to increase self-confidence, put pressure on opponents and give public trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. means invincible in the competition. For example, Jincheng Tang Chi and Shanghai Jingyi Glasses Trading Co., Ltd. mean that trading companies can strive for perfection in all aspects.
Nice names of real estate development companies for reference.
Runjie real estate development co., ltd
Yonghao real estate development company
Hong Hao real estate development co., ltd
Hongmao real estate development co., ltd
Haocheng real estate development co., ltd
Hongyi real estate development company
Hui real estate development co., ltd
Chunyuan real estate development company
Hong real estate development co., ltd
Changhong real estate development company
Hong real estate development co., ltd
Xianghui real estate development co., ltd
Huisheng real estate development company
Xing real estate development co., ltd
Hongrun real estate development company
Haosheng real estate development company
Haoyuan real estate development company
Hongze real estate development co., ltd
Haoji real estate development company
Ruijiang real estate development co., ltd
An Ying real estate development company
Wang Man real estate development co., ltd
Jia real estate development company
Jiu real estate development co., ltd
Chang real estate development company
Haosheng real estate development co., ltd
Jia real estate development company
Manxin real estate development company
Ren real estate development company
Yuan real estate development co., ltd
Yuanbang real estate development company
Hengda real estate development co., ltd
Rende real estate development company
Tairuitai real estate development company
Xinpeng real estate development company
Hengrui real estate development company
Hengbang real estate real estate development company
Tianyu shengtai real estate development co., ltd.
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