How to write copy for latex pillow?

From the advertising copy alone, the question you asked can be answered in one sentence, but as someone who wants to be recognized by high-quality reviews, I still have to say a few more words. I think you not only want to get the answer, but also want to understand the ideas of copywriting. As the ancients said, "It is better to teach a man to fish than to give him a fish."

We will analyze the latex pillows you mentioned one by one and strive to get an answer that satisfies you.

If you want to write good advertising copy, you must first carefully digest the information about the product and market of latex pillows. It is necessary to understand the characteristics, functions and target consumer groups of latex pillows.

I myself also use latex pillows. It can be said that with the rise of tourism in Thailand in recent years, such pillows have sprung up like mushrooms after a spring rain, but they remain the same. As a natural latex product, the material characteristics of latex pillows are elasticity, softness, mite resistance, and good breathability. In addition, it can reduce static electricity, which makes it more comfortable in summer and has less static electricity.

There are two production methods: Tralay and Dunlop, one is physical foaming and the other is chemical foaming. It goes without saying that Tralay is definitely better. Ask Du Niang for the reason. There are no details here. Explain more.

Product features, that is, the selling points can be positioned as natural and environmentally friendly, non-polluting; non-toxic and anti-mite, antibacterial and anti-allergic; correcting sitting and lying postures, improving cervical and lumbar spine and lowering blood pressure, etc.

Okay, after clarifying the above issues, we have to determine the core positioning of the product. There should not be too many advertising slogans. Too many slogans will not be precise, and it will not be able to capture the needs of buyers.

So the advertising slogan must directly hit the buyer's heart and give the buyer an irresistible temptation! Make it impossible for him to deny his needs. Another point to note is that you must be familiar with advertising regulations, and you must not exaggerate or involve infringement. I will not introduce them in detail here.

For example, your xxx brand latex pillow, our positioning must be all-natural, with Telalay technology, and other functions are the most important. For buyers with insomnia, cervical spondylosis, and long-term office workers, we want everyone to Sleep well, sleep soundly, and solve sleep troubles.

Here comes the advertising slogan.

1. Good sleep must be purely natural. xxx latex pillow solves all your sleep troubles.

2.xxx natural latex pillow, your exclusive healthy sleep expert.

3.xxx Ergonomic latex pillow, pure Thai origin, sleep with healthy cervical spine.

Okay, I briefly talked about the ideas for writing latex pillow advertising copy, I hope it can be helpful to you.