What to do if hotel business is not good

This topic is very interesting. As the founder of "Full House", I think I can give some reference answers. The bottom line of poor business is that the occupancy rate is not high. In layman's terms, it means that you can't write in one day. A few rooms, then the question arises. When we answer the question of what to do, I also have to think about why the hotel's business is not good. Is it because the location is not good? Or is the hotel quality poor? Or is it poor hotel management?

The reason why the hotel business is not good is nothing more than the above three reasons. Although it seems very simple, there are many things involved.

First of all, let’s talk about the location issue. Do you think that more than ten years ago, when the hotel was open, as long as the hotel was in a good location, it would be enough to wait for guests to come to your door? This is no longer the case. , as the hotel threshold is getting lower and lower, the market demand is diversified, and the number of hotels is also increasing. The competition is of course very fierce, but fortunately, the hotel industry has caught on to the Internet train, and all hotels have been exposed at once. In front of consumers, all hotels have the opportunity to be seen by consumers. Instead of walking to each hotel, you can directly view each hotel on the website. Of course, a more representative hotel will be derived. The word "online location", to put it simply, is the location that determines who consumers see first. In the Internet era, any hotel has the opportunity to be seen by all guests. If your hotel's business is not good, it must be you. "Online location" is not ideal enough. How do you understand this online location? Let me give you an example. When you search for hotels on the website, many hotels will appear, but you can only see a few hotels on a mobile phone screen. And you want to To see each hotel, you have to manually browse the web page, but the hotels that are seen first will definitely have priority. For example, when a guest sees the first hotel, the price and style of this hotel are in line with the guest's expectations. Then the guest will place an order directly and will not go to the second hotel at all, so you must remember that if you are ranked first, your hotel will have priority and the chance of being chosen by the guest first, so if your hotel business is not good Well, your online position must be bad, because the hotel's offline position is fixed and cannot be changed, but the online position can be changed through operations;

The second is the hotel quality. Do you think the hotel quality is good? Does your room decoration need to be very luxurious and have a sense of technology? Not entirely. If your website rating, that is, your hotel's online reputation, is not good, you will not be able to be a good hotel. Therefore, the reputation of your website is very important. Even if your facilities and equipment are relatively old, you can't be a good hotel. If the reputation of the website is well maintained, you will have a lot of orders. This requires the use of quality control standards and adequate hygiene. If the hardware is not good and the service is provided, your reputation will not be too bad;

Finally, let’s talk about hotel operation and management. Here we only talk about a small part, namely the occupancy rate and the average price. Which one is the most important? The answer for those who are full of guests is that one-sided revenue is the most important. On the premise that the rooms are full, strive for the highest evaluation price, so that your income will be the greatest. Some people will say that if you have more people, the losses will also be higher. Here you You must understand that as there are more people, the portion of the hotel's cost expenditures supported by guests will be more stable, which means that employees' wages will be higher and the hotel will earn less, but it will still earn more than before, and there will be invisible wealth. If you have more orders, your reputation will increase, you will have more repeat customers, your publicity channels will be wider, your sales will be high, and your online position will not be bad. Once the traffic volume is high, your prices will rise, and your Your online position will not be lost, and your income will be maximized, with no harm at all;