Traditional Culture Encyclopedia - Hotel franchise - They're all called Hilton. What's the difference between Hilton Hotel and Peng Huan Hilton Hotel?
They're all called Hilton. What's the difference between Hilton Hotel and Peng Huan Hilton Hotel?
Hilton Hotel is one of the world's 18 award-winning luxury hotels. Conrad is located in the capital and exotic resort of Europe, America, Asia-Pacific region and Middle East/Africa. By establishing and maintaining the highest level of service, Conrad adheres to the famous concept of "Conrad service culture" and creates value for business and leisure tourists.
Between 2005 and 2007, Conrad also plans to build five more hotels in the United States, Thailand, Japan and the United Arab Emirates (Dubai). All Conrad hotel guests can enjoy the services of Hilton Worldwide Reservation Center and its famous customer, loyalty programs Hilton HHonors (R). Hilton Hotel in America is owned and managed by Hilton Hotel Management Company (HHC). Hilton Peng Huan mainly serves China.
2. Different design concepts.
The motto of Hilton Hotel is: "Did you smile at the guests today?" This is also the core content of his book "Feel at Home".
Hilton Hotel was established in 19 19. In less than 90 years, it has grown from one hotel to more than 100, covering all major cities on five continents and becoming one of the largest hotels in the world. For more than 80 years, the business of Hilton Hotel has been so good and its wealth has grown so fast. What is the secret of its success? Through research, it is found that the secret of its success lies in firmly establishing its own corporate philosophy.
And promote this concept to brand culture and implement it in the thoughts and behaviors of every employee. The hotel creates a "feel at home" cultural atmosphere, pays attention to the cultivation of etiquette of enterprise employees, and is reflected by the "smile service" of service personnel.
The brand values of Peng Huan Hilton Hotel are integrated with the concept of brand image-bosom friend, and colors, patterns, materials, furniture and decorations are used to set off the individuality and functions of each area, so as to maximize the caring and comprehensive functions. ? The overall design style is fresh and lively, warm and lively. ?
The design color is mainly light and warm, and is partially adjusted with rich and intuitive "colorful" colors, so that the overall color is comfortable and dynamic, subtle but layered, and has a cheerful visual effect. ?
3. Different service attitudes.
Hilton Hotel, Smile Service. Hilton defines the corporate philosophy as "providing the best service to those customers who trust us", and promotes this concept to brand culture, which is implemented in the thoughts and behaviors of every employee, thus creating a unique "smile" brand image.
Every employee of Hilton Hotel has earnestly warned that "smile service" should be used to create a "feel at home" cultural atmosphere for guests; Hilton promises to customers: In order to maintain a high level of customer satisfaction, we constantly listen to and evaluate customers' opinions, and all countries where we live implement a fair system to handle customer complaints and respect consumers' rights.
Hilton Peng Huan is kind and friendly. Adhering to the global service standards of Hilton Group, we sincerely receive every passenger as a friend and provide high-quality service. Consistent. Every Peng Huan Hilton Hotel will provide high-quality and consistent service, so that you can easily experience and enjoy life. Just right.
Care about your every move and provide you with timely and proper service. Think what you think. Always pay attention to the problems that guests need to solve and propose flexible solutions. ?
Extended data:
Hilton Hotels Group attaches great importance to innovating hotel products and services according to customers' needs, thus bringing surprises to guests. Hilton has adopted many strategies close to customers in product development. In view of the unaccustomed and inconvenient for tourists to leave home, Hilton Hotel has specially launched TLC rooms (namely, tourist life center).
In order to minimize the difference between staying in a hotel and staying at home, ensure that guests can have enough sleep and a healthy travel lifestyle, and help guests reduce the pressure they feel when traveling. 1996 10 10 In October, Hilton Hotels cooperated with the National Sleep Foundation (NSF) to launch 25 rooms with tight sleep.
Hilton Hotel also provides various special services, such as setting a romantic night for couples celebrating their wedding anniversary or getting married, providing relaxing weekends for guests at extremely low prices, and providing special services for the elderly. Innovative and differentiated hotel products and services have won a large number of loyal customers for Hilton.
Brand Advantage of Hilton Peng Huan Hotel
1. Brand influence: Hilton Group is one of the internationally renowned hotel groups, and its brands have brand influence in China hotel market.
2. Marketing and promotion: including HWS Hilton Global Sales and RMCC Hilton Revenue Management Integration Center? To provide guarantee for the establishment of marketing and promotion channels of Hilton Peng Huan Hotel.
3. Member delivery system: At present, the Hilton Honorary Guest Club has more than 80 million members, which is the backing of every Peng Huan Hilton hotel customer delivery. ?
4. Brand culture: Hilton Peng Huan advocates a brand culture of "friendliness, reliability, care and comprehensiveness", leaving unforgettable memories for guests' stay experience with the spirit of Peng Huan, making happiness simple from now on.
References:
Baidu encyclopedia-hilton hotel
Baidu Encyclopedia-Peng Huan Hilton Hotel
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