After Simba, Li Jiaqi was overthrown again. How much do you know about the trap of live broadcast?

65438+1On the evening of October 27th, Xin Youzhi (Simba) issued a long apology statement on the "fake bird's nest" incident.

Now, the first compensation plan proposes to "recall all Xinxuan live broadcast rooms selling counterfeit bird's nest" Zhi Ming "brand products, and get a refund for one and three" (57820 sales, sales 15495 760 yuan, 6 1983040 yuan refund) to solve this problem first.

Earlier, Simba said on the radio that fake bird's nest is a serious bird's nest. However, the test found that the "wise" brand bird's nest contained less than 2 grams per bowl.

Similarly, on1October 30th, 165438, Shanghai Marco Jia E-Commerce Co., Ltd., 49% of which is owned by Li Jiaqi, was administratively punished for publishing false advertisements.

The prosecutor was punished for buying Yuyan shampoo from the company's Tmall online store (a specialty store in Li Jiaqi), which falsely advertised the anti-hair loss function of the shampoo online, but the company could not provide relevant evidence.

In recent years, commodity live broadcast is very popular, and both online celebrities and celebrities have turned to the field of commodity live broadcast.

Although there are many problems such as "buy it and don't change it", false live broadcast and "subversion" of goods, the huge interest chain behind it is also the reason why many people flock in. Li Jiaqi can be said to be a leader in this field.

Li Bingbing became a beauty consultant at L 'Oré al Hotel in Nanchang, Jiangxi Province after graduating from university on October 20th-5th.

Because most customers are unwilling to try on the sample lipstick directly at the counter, he began to try it on for customers with his own mouth and won the title of sales champion many times.

At the end of 20 16, online celebrities organized Meione Propo Web Celebration "BabbB 1", and then L 'Oré al Group, Meione hit it off and triweb celebrityo O O jointly held the "Babb2Style" Taobao Live Project Competition.

As the best-selling player in Pakistan, Li Jiaqi won the qualification and stood out with his excellent ability. Finally, she signed a contract with a company and became a beauty expert.

In 20 17, his Taobao fans reached hundreds of thousands, and he was named the first anchor of the Taobao live broadcast ceremony that year.

2065438+September 2008, Li Jiaqi successfully challenged the Guinness World Record of "the largest number of people wearing lipstick in 30 seconds" and became the world record holder of lipstick. From then on, Jet Li was called "Brother Lipstick".

On the "Double Eleven" of 20 18, Li Jiaqi and Ma Yun sold lipsticks together and finally defeated Ma Yun.

As of September 20 19, Li Jiaqi has become one of the best-selling anchors on Taobao, with 6.5 million fans on Taobao, second only to Niu Taowei Ya, and the gap between them has narrowed to 654.38+10,000.

At the same time, Li Jiaqi's annual income100000, far exceeding the profit of an enterprise.

But for consumers, are the goods they carry really that good? Or is the effect of their boasting really that good? This is not true.

First of all, people who carry goods may not know the performance of the products they carry. For example, Simba used Zhi Ming's bird's nest, and Li Jiaqi used Fisk shampoo.

Secondly, as we all know, the purpose of commodity live broadcast is to increase sales. It is normal for people with goods to exaggerate in the live broadcast, and it is difficult for consumers to understand the real effect of the product.

Finally, the rapid development of live broadcast turned the shopping mall into a show. Many times, goods are not the focus of buyers' attention, but the focus has become the anchor, which is easy to cause blind consumption.

Although residential goods have brought consumers a brand-new consumption experience, you need to be cautious if you really want to buy them.