Traditional Culture Encyclopedia - Hotel franchise - Why is Shangri-La Hotel not well-known internationally, but has a good reputation?

Why is Shangri-La Hotel not well-known internationally, but has a good reputation?

Because it is very famous in China. ...................

Shangri-La is the brand of Shangri-La (Asia) Limited, a Hong Kong listed company. The hotel group is affiliated to Guo Henian Guo Group, a famous Malaysian Chinese businessman. Shangri-La, named after james hilton's novel The Lost Horizon, is a paradise in the mountains of China and Tibet.

Since the first Shangri-La Hotel in 197 1 Singapore, Shangri-La Hotel has been moving towards the international stage. Shangri-La Hotel Group, headquartered in Hong Kong, is the largest luxury hotel group in Asia and is regarded as one of the best hotel management groups in the world. It has won a consistent reputation in many public and industry bids. No matter in any city or resort, 33 Shangri-La hotels and 5 business hotels in Asia will provide you with meticulous service. Business Hotel was established in 1989.

Taking the seal, the essence of China's 5,000-year-old commercial culture, as a symbol, it symbolizes the spirit that commercial hotels respect business travelers and provide high-quality and low-cost commercial and residential services.