The job of a conference marketer

Accurately, meticulously and skillfully grasping the three links of conference service - pre-conference service, during-conference service and post-conference service is the foundation for good conference service.

1. Pre-conference service

1. The conference sales backbone must not only understand and be familiar with the hotel’s equipment, facilities and internal operating procedures, but also have considerable communication skills and be able to correctly and flexibly Use the authority granted by the hotel and use negotiation skills accordingly.

2. Respect the other party’s requirements and opinions, especially when the other party compares the hotel’s conditions for undertaking conference services with other hotels, be good at listening and understanding, and then provide the hotel’s features in a decent way and details of previous successful reception meetings to strengthen mutual communication. Often, a meeting cannot be successfully negotiated in one go. It will go through many negotiations. Therefore, the meeting salesperson must have sufficient patience until the negotiation is successful.

3. When negotiating price, you must first win the trust of the customer. Conference organizers often ask questions such as price and preferential policies first during negotiations. Conference service sales staff should try their best to avoid price becoming the first condition for guest selection. Sales staff should consciously understand the customer's psychological price during negotiations.

4. Participate in the overall planning of the meeting. Preparation for all types of meetings is very important. The conference organizers faced by the hotel conference salesperson may be experienced or inexperienced, which requires the hotel salesperson to provide extended services when necessary.

2. Services during the conference

1. During the conference, the hotel should have a dedicated person responsible for communicating and liaising with the conference organizer, and follow up in a timely manner to ensure unified command and coordination of conference services.

2. During the meeting, the hotel's meeting liaison officer must have strong organizational skills and be able to effectively and timely handle emergency needs during the meeting to ensure the normal progress of the meeting.

3. Comply with the psychology of the participants and organize various forms of commemorative activities. Participants in large-scale conferences regard the host hotel as a "reference object" of a wonderful experience. The hotel should take this opportunity to complete the article well, such as signing for souvenirs, taking photos and giving souvenirs such as small hotel logos, so that the attendees can become potential customers of the hotel.

3. Post-meeting service

1. The meeting is over, but the hotel’s service has not ended. The meeting is over and the conference team has withdrawn, but the guests staying here are still the focus of our services. We should make them feel that the hotel is "a home away from home." At the same time, the hotel should do a good job in settling various expenses after the meeting, and make each expense clear to facilitate the checkout of the meeting organizer.

2. Carry out follow-up investigation. Classify, analyze, organize and archive the various information collected from this meeting, find problems and find out regular things, as a basis for improving the quality of meeting services.

3. Request information and materials on conference activities. Attendees of large meetings come from all directions. They are participants in this meeting, and they may be the organizers and decision-makers of the next meeting. Therefore, hotels should pay special attention to collecting a large amount of information about holding meetings to lay the foundation for hosting the next meeting.

4. Archive the information of conference organizers and attendees and send them hotel information and materials regularly or irregularly. Make regular sales visits to important guests to gradually make them feel that they are VIPs of the hotel and become loyal or potential customers of the hotel.