Cannes Economics: Don't talk about art without money, OK?

Cannes Economics: If you have no money, don't talk about art, okay?

There is no doubt that this annual film festival brings together the most important and creative films in almost the next year. However, few people clearly know that behind the artistic aura and the spotlight, there is also a huge commercial market with the same force and influence that cannot be underestimated. Cannes Film Festival can be so brilliant, and its strong economic strength and the resulting artistic independence are inseparable.

Every year, this world film feast brings together a large number of famous directors and new talents, and the well-deserved film temple also attracts countless pilgrims. The population has tripled compared with the resident population, reaching 2,. The film is the absolute protagonist of Cannes, but it is not the only protagonist. Another invisible world is the huge business empire hidden behind the spotlight, and in a sense, it is the real pillar that supports the Cannes Film Festival and its artistic brilliance.

In just 12 days, Cannes seems to be the cave of Alibaba. As long as you read the secret symbol correctly, you can see a lot of jewels shining inside.

The Cannes Film Festival

costs 2 million euros, earns 2 million euros, and earns three months in 15 days

In the eyes of Gil Jakob, the chairman who has worked in Cannes for more than 3 years and is about to step down, Cannes' signs are high-standard reception, glorious red carpet ceremony and those luxurious parties. This film festival, with a French-made trademark, like a luxury brand from France, is a luxury summit with the theme of movies, and filmmakers all over the world also use this gold-plated platform to promote and sell their products.

The cost for film festival organizers to build this platform is about 2 million euros. Unlike Venice and Berlin International Film Festival, which sell movie tickets to the public, Cannes is one of the few film festivals that only sell movie tickets to people in the industry. Registration of journalists is also free, and they can participate in all official screenings or activities. In addition to film festival registrants, they must be holders of invitations issued by the film festival. It is strictly forbidden for the organizing Committee to trade these invitations privately. Since there is no box office revenue and no supplement to the registration fee for journalists, where does the economic strength of holding Cannes Film Festival come from?

in the total cost of 2 million euros, public and private financial support each accounts for about half of the budget. Among the state funds, 3 million euros comes from CNC, the national film and television center under the Ministry of Culture, and 2 million euros is contributed by the government of Cannes, the host city. In addition, there are services such as the use of venues such as the Film Palace and the sponsorship of villas and hotels finally evaluated by the judges, which are equivalent to about 3.5 million to 4 million euros, not including the huge expenses of the state dispatching hundreds of police to maintain public order.

Of course, with such a huge investment, the Cannes municipal government is not doing business at a loss. The French business magazine "Challenge" once reported that in less than two weeks, the film festival will create 3, employment opportunities for the local area, and the total income will be around 2 million euros. What you get in 15 days is a quarter of the annual income of Cannes tourism.

The remaining half of the budget is organized by the association that undertakes this film, and operated by the French International Film Festival Association. The latter is the real organization of the film festival, which raises private funds to ensure the complete operation of the film festival. Sponsors are the main source of private funds. French TV stations Canal+ and Air France are perennial partners. For example, the jewelry brand that provided the trophy for the exclusive design of the final award and the official makeup brand of the film festival signed a five-year cooperation agreement at one time. Official cars are even less expensive. This year, the number of vehicles dispatched has doubled, and the fleet of 25 vehicles is vast, of which 1 vehicles are specially used for the red carpet, and they are conspicuous on the Linhai Street in Cannes. These cars, which were personally inspected and approved by Jill Jacobs, chairman of the film festival, were specially produced for the film festival. This year, wireless Internet access in the car was added. After the film festival, they will be returned to the factory, dismantled and standardized again, erased their former glory and integrated into the ordinary mass market. After introducing this, the brand's propaganda director was very proud. "The cameras all over the world are on our car brand, and you can't find a second such a precious opportunity!"

For sky-high hotels and luxury parties,

The room rate is 38, euros for one night and 5, euros for a villa for one week, which is five times higher than usual.

During the film festival, the population of the originally quiet town tripled to over 2,. About 45 reporters and flashlights gathered, which is an excellent publicity opportunity for luxury brands. From champagne, jewelry, cosmetics to everyone's high-end customization, every brand throws a lot of money and wants to occupy a place in this highly focused media occasion. For them, this is definitely a cheaper and more targeted business than advertising. The same source data shows that the follow-up benefits brought by each media report exceed 4 million euros.

hotels and restaurants in the local tourism industry are the first to benefit from the huge population growth. The five-star palace-level luxury hotels in Croizette Linhai Avenue in Cannes accept celebrities from the film and television industry and politicians from all over the world. Before the opening of the Carlton Hotel Film Festival, 5 bottles of champagne and 15 kilograms of caviar will be ordered. In the presidential suite here, the cost of a night's party will reach 38, euros. If you want to avoid the noise of the hotel, you can rent a luxury villa overlooking Croizette Binhai Street for a week, and the cost can reach 5, euros. The standard dress of the party, the men's bow tie, and the ladies' long skirt with bright pearls … all these have also driven the popularity of various clothing stores nearby.

"The whole film industry will be excited by the success of a film festival", and the director of the film festival, Dieri, summed it up correctly. However, it can be added that the whole town will also be boiling. Not to mention that the local restaurants are full, and the price will be higher than usual. It also shows that everyone has a share in the treasure house created by this film festival.

nowadays, with the increasing demand, many local housing agents and private homeowners have also benefited a lot by renting private houses during the film festival. Regardless of hotels or private rentals, the house price can often reach several times to ten times the price in the off-season, and it is too normal for the rent of 1, euros to become 5,. The middle of the local real estate or the landlord has already reached a * * * understanding. Therefore, at this time, reasonable pricing has almost become demanding. Under the supply near monopoly and rigid demand, no matter how expensive it is, since it is decided to come to this film temple for gilding, filmmakers can only grit their teeth and stand firm.

The movie market power that can't be underestimated

The income of 4 million euros has increased by 3% in China, making it the fifth largest participant.

Dieri, the general representative of the film festival, once said on many occasions that Cannes film selection is a balanced choice between a commercial star blockbuster and an artistic independent work. It is the consistent aim of Cannes to raise art pieces with commercial production. Therefore, when some people simply insist that the success of Cannes benefits from the selection of films and movies, and the market is actually not important, they forget that without the market and its outstanding results, few of those Hollywood tycoons are willing to spend huge sums of money to cross the ocean to come to this seaside town. Moreover, without a large part of the income from the film market, Cannes is difficult to be so magnificent, and it is extremely luxurious and tasteful to meet the distinguished film guests from all directions and establish its own aristocratic atmosphere. Cannes is a model of success, while Venice is another excellent negative textbook because of the lack of market.

According to the Cannes report just published by Hollywood Reporter, the annual registration fee of about 11, to 12, people in the Cannes market brings about 2.8 to 4 million euros. In the latest data released by the organizing committee this year, the number of registered people from China has increased by 3%, making it the fifth largest market participant after the United States, France and Britain.

This is far from the only income of Cannes Film Festival market. Every corner of the film festival was fully utilized and turned into huge business opportunities and euro figures. From a long row of international film villages in Binhai, to the establishment of booths for renting booths in the underground market of the Film Palace, to various posters for selling entities, and advertising pages on the market professional website cinando, all need to be paid. The market has a booth area of 4,5 square meters in the Film Palace. The rental fee for one square meter is about 423 euros, and the booth for the 2,5 square meters seaside platform is 212 euros per square meter. They have earned more than 2 million euros for the market.

by the way, don't forget that French Canal+ TV, which has exclusive rights to broadcast the opening and closing ceremonies of the film festival, also pays a huge amount of broadcasting rights to the film festival every year. In 21, this figure was 6 million euros, and it is said that the market has risen since then.

Before the establishment of Cannes Film Market in 197s, Cannes Film Festival had no independent income of its own. Chairman Jacob has developed rapidly since its establishment, and at the same time, various business partnerships have been established, and the number of registered people in the market has increased by 1% this year. Cannes can maintain its unshakable position as a mobile phone in many international film festivals. If the Cannes Film Festival is always dominated by film art, the support behind it is directly related to the booming commercial market and huge income.

Cannes knows how to unify two seemingly opposite things, art and market. It was so successful that even the director of the film festival could hardly estimate: "I also dreamed of knowing how much money was circulating in Cannes during the whole film festival, and those who were in the film market, hotels or signed intentional sales agreements." I heard that Cannes has become about 15 commercial centers. This is not a salon selling bicycles, but a market displaying and selling movies. Film itself is an industry. At the beginning of Cannes's most success, it was knowing how to find a balance between the contrast between art and market. "

The high starting point platform for filmmakers' fame and fortune

The film salary is from 8, to 2 million, and the box office income is doubled

In fact, it is also a rare opportunity for filmmakers. Cannes Film Festival is an excellent opportunity for career promotion and exposure not only for newcomers, but also for famous movie stars. Once the award is affirmed, it often means that the subsequent box office will be promoted and the producers will earn money. In his spin Life is Like a Dream, Jacob recalled that Quentin's Fiction won the Palme d 'Or in 1994 and sold well in France, winning more than 2.86 million viewers. At the same time, it also made the career of John travolta, the leading actor, improve again, and his salary jumped from 8, to 2 million dollars.

Between the Walls, which won the Palme d 'Or in p>28, has 1.5 million audiences in France, and the box office income is 19 times as much as the production cost. Of course, not all films have won the Cannes Prize. Luc Dardenne's Children, which won the Palme d 'Or, and Two Days in April, which was directed by Romanian Mungi, have only over 3, audiences in France. However, the Palme d 'Or "Uncle Recalling Past Lives" by Thailand's experimental director Apichapeng had not been published before it won the prize in Cannes, and it ended up with less than 13, French audiences.

Finally, don't forget that there are a lot of ordinary people who want a piece of the action. Under the official Facebook of Cannes Film Festival, you can also see many netizens' messages and messages, "If you need decorations for indoor and outdoor activities during the 214 film festival, don't forget to call me."

"I am a large-scale event photographer, and I can serve you throughout the film festival. Pictures and videos will make your investment eternal, and at the same time avoid letting your VIP take out the iPhone! " Journalists will also use this platform to decompress when paying expensive rent. An Italian journalist uses three languages to find a sharing partner. "I'm a reporter, and I have a bed. Please contact me if you need it."