Restaurant Mother’s Day event planning plan

In order to ensure a high starting point, high quality and high level of activities, we are usually required to formulate an activity plan in advance. A good activity plan will definitely focus on the participation and interactivity of the audience. So what kind of activity plan is good? Below is the restaurant Mother’s Day activity planning plan (selected 5 articles) that I compiled for everyone for your reference. I hope it can help friends in need. Restaurant Mother's Day event planning plan 1

In order to enhance the hotel's visibility and reputation, and enhance the target consumer group's impression and memory of Mother's Day, we packaged it with family affection through the media and called on children to express their feelings to their parents. Caring and blessing, taking advantage of the situation to build momentum, strengthen family responsibilities, nurture mothers, and dedicate filial piety. On the occasion of Mother's Day on May 12, we plan a special event with the theme of thanking mothers for the eternal maternal love. The specific plan is as follows:

1. Purpose of the event

1. Mother’s Day promotion to increase brand awareness;

2. Increase the purchase rate and consumption amount of target consumer groups in the hotel;

3. Through activities, enhance understanding and communication between the hotel and the public, create news clues, and expand external image promotion.

2. Event time

May 10-13, 2018 (the second weekend of May)

3. Target group

The target group of Mother's Day activities is fashionable white-collar young women between the ages of 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to busy official duties or business, people generally have less time to spend with their families, especially less time with their parents. The complex of repaying the kindness of upbringing can trigger their potential consumption possibilities and emotional needs.

4. Activity theme

1. Advertising theme: Thank you, mother, for eternal maternal love!

2. Advertising slogan: There is one most beautiful voice in the world, and that is the call of mother. Dante (Divine Comedy)

5. Activity content

1. Free carnation flowers: Every woman who comes to the store for consumption on May 13, 2018 will receive 1 carnation as a gift. (Rooms are issued by the front desk when guests register, Chinatown Food City issues them after guests sit down, and Tasteful Buffet Restaurant issues them after guests sit down, with Mother's Day greetings)

2. Weibo lottery: Post photos of your purchases in the store, and @the hotel’s official WeChat account with 3 friends, you will have a chance to get a free buffet coupon worth 228 yuan.

3.: Any lady whose birthday is on May 13th can receive a beautiful gift with her ID card. (Hotel coupons, Bayan Hara Rhodiola rosea series travel set with pure natural ingredients)

4. Women’s nutritional menu: The catering department launches three beauty-beautifying and nutritious dishes. Ladies at the buffet can choose one dish for free.

5. Discounts: During the event, the original price is 228 yuan for the viewing buffet, and the Mother’s Day exclusive package: xx-x yuan. Chinatown Food Court launches an exclusive Hong Kong-style afternoon tea set for Mother’s Day.

6. Promotion of the event

1. Mass text message: Thank you, mother, for eternal maternal love! On May 11th, Best Western Fortune Hotel will launch an exclusive Mother's Day special offer, and there will be exquisite gifts for the birthday lady on that day! (Sent on May 10) (Market planning implemented)

2. In-store pop: one piece each in the lobby, restaurant entrance, and elevator entrance on the first floor. (Complete before May 5th) (Market planning implementation)

3. Online promotion: Online promotion will be carried out through the official Weibo and official WeChat. The warm-up will begin on May 2nd and will be carried out for 7 days starting from the 5th. For daily online lottery, follow the hotel’s official WeChat account and @3 friends to receive a free buffet coupon every day. (Market planning implementation)

4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 10th and May 15th, soft article reports before and after the event.

7. Cost budget: omitted

Before May 13, the purchasing department will purchase and prepare the required items;

Before May 13, the catering department will Prepare the purchase of Mother's Day recipes and carnations;

Before May 13, the planning staff of the marketing and sales department will publish the relevant promotional activity details to the hotel's official WeChat account and WeChat;

May Before the 13th, all departments will prepare employees for this event and publicize it to customers;

After the event, the planning staff of the marketing and sales department will follow up in a timely manner to publicize and report the Mother's Day event in relevant media. Restaurant Mother's Day event planning plan 2

Mother's Day is the second Sunday in May, followed by International Labor Day. The arrival of Mother's Day has aroused the enthusiasm of businesses for promotions, such as Mother's Day hotel restaurants The preparations for Mother's Day promotions are enough to show the enthusiasm of merchants for another round of promotions after May Day. So, how will the Mother's Day hotel and restaurant promotions be different?

Mother's Day For people, promotion is more like Thanksgiving Day for mothers. On this day, everyone will complete a task to thank their mothers, and a series of Mother's Day promotions by merchants have pushed this enthusiasm to a climax. Smart Merchants have prepared a series of Mother's Day Thanksgiving packages for consumers and planned Mother's Day gratitude actions for consumers, and successful merchants have also received generous rewards from consumers. In such a gratitude campaign, restaurants are the choice of most consumers. In order to stand out in this promotion campaign, restaurant merchants are working hard.

1. Restaurants launch beauty and health packages to benefit Mother’s Day

1. Nostalgic feast for Mother’s Day

Nostalgia is remembering the past. Old objects, old friends, hometown, and bygone years are the most common themes of nostalgia.

2. A nutritious meal for Mother’s Day

As Mother’s Day approaches, eat a nutritious and delicious meal with your mother, and wish your mother always good health and beauty.

3. Mother’s Day Family Dinner

Play the “family” card to attract mid- to low-end diners, focusing on “home-cooked dishes” with popular tastes, supplemented by a fashionable dining environment , standardized services, attracting fashionable young people to celebrate mothers' holidays.

2. Prepare Mother’s Day gifts

Restaurants should design activities and small gifts to celebrate Mother’s Day accordingly. Carnations were given as holiday gifts to every mother who came to dine.

3. Send "Mother's Day" family text messages

1. In the name of "XX Restaurant", send wonderful "Mother's Day" text messages to target consumers to impress consumers with emotional communication who.

2. Send the event content via text message to inform target consumers of the Mother’s Day “XXX Restaurant” event content, as well as the Mother’s Day event planning plan 3 of the main restaurant where the event will be held

1 , activity theme

Mom, thank you!

2. Event time

xx, xx - xx, xx.

3. Main categories

Catering.

4. Activity content

Activity 1: "Send xx family portrait" - the happiness of the whole family is a gift to mother!

During this event, customers who have accumulated a total of xx yuan in purchases will receive a free photography card worth xx yuan for a xx family portrait with a valid shopping voucher on the day. Limit one ticket per person.

Collection location: Special gift-giving counter in the South Gate *** Shared Space.

Activity 2: "Mom, thank you!" Family Sale

Participating categories: women's clothing, household items (gifts), knitted underwear.

Special sale location: South Gate *** exclusive space.

Sale time: xx, xx - xx, xx.

Activity 3: "Mom Model Show" - The most beautiful thing in the world is always the mother!

Location: West Square.

Time: 3:00-4:30 pm every day on xx, xx and xx.

Note: The catwalk will be interspersed with on-site interactive Q&A, and prizes will be awarded for correct answers.

Activity 4: "Give Carnations to Mom" ??- the fragrance of flowers fills the hearts of children.

Event time: xx, xx.

Customers who shop on that day can get a carnation with a single receipt (over xx yuan) on that day. Limit one per person.

Collection location: Special gift-giving counter in the South Gate *** Shared Space.

Activity 4: Evaluation of “most like mother and daughter, mother and son”.

Registration time: xx, xx, xx.

Registration location: Ximen Main Service Desk.

Registration procedures: Registering mother and daughter or mother and child are required to register with their household registration book and a photo (larger than 5 inches) of mother and daughter or mother and child.

Competition time: Starting at 3:00 pm on xx, xx. Competition location: West Square.

Competition format: announced on site.

Award setting:

The first prize will be awarded to xx people, each worth xx yuan.

Each of the xx second prizes will be worth xx yuan.

Each of the xx third prize winners will receive a prize worth xx yuan.

5. Solemn declaration

During this event, shopping guides are absolutely prohibited from raising prices or collecting cash privately. For counters that violate this provision, once discovered, the mall will impose penalties on the merchants. Fine_yuan!

For the above two violations, those who report will be rewarded xx yuan, and those who catch the violators on the spot will be rewarded xx yuan.

6. A few notes on settlement issues

The original settlement method remains unchanged. At the same time, the settlement process for the "Carnations for Mom" ??event on xx, xx is as follows:

1. Customers can collect carnations at the gift counter with a single mechanical receipt (spending over xx yuan) on the day.

2. The staff verifies the legality of the receipt.

3. Sub-department (the first three departments with the mechanism ticket) registration means each department has a "Flower Registration Form" to register the sales code and shopping guide number.

4. Stamp the gift received seal (or words) on the mechanism receipt.

5. Give the customer a carnation.

6. As soon as they get to work on xx, xx, the gift-givers will submit the "Flower Gift Registration Form" dated xx, xx to the finance department.

7. According to the registered sales code, the finance department will query the supplier and register the supplier code in the designated location of the "Flower Registration Form". Pass it to the heads of the corresponding departments before 11:00 on the same day.

8. The department head is responsible for checking the sales records with the shopping guide.

9. If you have any objections, please contact the staff of the Gift Department.

10. Before 18:30 on the same day, the flower gift registration form will be verified and corrected before 18:30 on the same day. The department manager will sign and confirm that the "Flower Gift Registration Form" will be returned to the accounting floor.

11. The floor accountant will enter the supplier's fee based on the confirmed "Flower Registration Form", which is xx yuan per flower.

12. The floor accountant will archive the "Flower Gift Registration Form".

7. Instructions on "Returns and Exchanges"

1. Returns or exchanges without a receipt are not allowed for goods purchased by customers during this event and any previous events.

2. Return: For customers who shop during the event, the mall will refund cash according to the actual payment amount on the shopping voucher when returning the product.

If the customer has received a prize or gift in this event, it must be returned together with the prize or gift. If it has been used and cannot be returned, the customer must pay the corresponding cash. The cash will be directly deducted from the return payment, and the shortfall must be made up by the customer. Restaurant Mother's Day Activity Planning Plan 4

According to the activity plan of the hotel union, a "Mother's Day" gratitude activity will be held in May. Gratitude to mothers is a fine tradition of the Chinese nation, and the spiritual original state of "crows feed back" , let us realize the important manifestation of being a human being. Wandering in the warp and weft of life, there are always innumerable maternal love emotions to support us. The specific activity plan is as follows:

1. Time: 10:30 am on May 10 (Sunday)

2. Location: International Conference Hall on the second floor

3. Hosts: Ma Jing, Zhang Yong

4. Hanging banners: Content "Mom, we love you!"

5. Participants: Hotel supervisors and above and hotel 2017 In April of this year, outstanding employees (Y) represented mothers, mothers-in-law, and wives, totaling 37 people.

Among them:

General Department (11 people): Mr. Jiang, Mr. Wang, Mr. Ren, Mr. Zhang, Wang Jin, Ding Yanting, Che Xiaohong, Zhang Chunling, Li Qin, Wang Xiaoyan , (Y) Mi Lifang

Housekeeping Department (6 people): Ma Li, Wang Baoxia, Cao Chunping, (Y) Zhang Wenhai, Ma Yongjuan, Li Fenglan.

Catering Department (10 people): Zhao Hua, Zhai Yanmei, Zhao Lifang, Deng Kai, Ma Jing (host), Zhang Yong (host), (Y) Haruo, Yang Hongliang, Liu Hongxia, Wu Chao

Marketing Department (2 people): Liu Yarong, (Y) Sun Nan

Finance Department (4 people): Zhou Xuchun, Zhang Zhiqiang, Zu Yali, (Y) Gao Hong

Engineering Department (4 people): Ma Yonghui, Mu Xuefeng, Xue Jianjun, (Y) Li Chunlin

6. Purpose of the activity:

Thank you mother for giving us life, Thank you, mother, for giving us warmth. On Mother's Day, as a follow-up body to our mother, we must passionately sing our feelings for our mother, carry forward the Chinese tradition, and further promote Hongqiao's "people-oriented" corporate culture of caring for mothers.

7. Activity content:

On this special day of "Mother's Day", in order to thank the hotel management staff and the mothers of outstanding employees for their strong support to Hongqiao's work, we specially invite outstanding employees The mother, mother-in-law, and wife of the management team came to the hotel to participate in the Mother's Day Thanksgiving event, allowing relatives to understand the hotel's culture of respecting and caring for the elderly, deepening their understanding of the hotel's work, improving team cohesion, and enhancing employees' sense of belonging to the hotel.

1. The general manager of the hotel, Jiang Chunfeng, delivered a speech, thanking mothers for their strong support for the hotel work, and introducing the hotel’s recent development and vision planning to the guests;

2. The catering department employees Sing "Grateful Heart", and the housekeeping department staff sang "Mother's Kiss";

3. Carry out a lottery; the prizes are: 20 boxes of algae mud bath foot lotion (leftover from the original sauna, no book value records); 17 belts (book value 90 yuan/piece);

4. Invite all guests and employees participating in the "Mother's Day" to have a meal in the western restaurant on the fifth floor. During the meal, hotel leaders and managers of various departments will be invited A toast to all mothers.

Restaurant Mother's Day event planning plan 5

1. Purpose of the event

Mainly rely on the event of "Mother's Day" to spread the concept of "Mother's Day" in the name of "gratitude" and remind target consumers The attention of readers to "Mother's Day" triggered their celebration of "Mother's Day", and most importantly, our hotel used the atmosphere of Mother's Day activities to fully exaggerate the hotel's corporate image of caring for the elderly and paying attention to family ties, making " "Thanksgiving Mother" goes deep into the emotional depth of target consumers, and can also be used to shorten the distance with customers through Mother's Day promotions, cultivate good customer relationships, advocate family affection and the spirit of gratitude; call for the moral custom of respecting the elderly, and further highlight the social aspect of our hotel Sense of responsibility, improve hotel image, increase purchase rate marketing goals.

2. Theme of the event

True love intertwined with family ties, today is different!

Mother is the person with the most old scalper spirit, working hard and worrying about us day and night , let them take a break today, enjoy a delicious meal together, comfort their mothers, and choose to cater at xx!

3. Highlights of Mother’s Day activities

1. Strive for the first place effect, Creating hot social topics

It has become very popular to celebrate "Mother's Day" in large and medium-sized cities, but not many people in xx know about this holiday. By carrying out activities related to "Mother's Day", our hotel can create a certain sensational effect and make the event a hot topic among the public. In the first "Thanksgiving Mother's Day" activity, the impression and memory of "XX Catering Let Me Know Mother's Day" can be left, producing good social effects and brand communication value.

2. Cater to the target, consumer group psychology, and satisfy emotional needs

The target group of "Thanksgiving Mother" is between 30 and 45 years old, who are successful in middle and senior positions in government agencies and enterprises. person. Due to busy work schedules, children generally have less time to spend with their families, especially less time with their parents. Therefore, there is usually a desire to "repay the kindness of upbringing", which can trigger their potential emotional needs.

4. Promotion of Mother’s Day activities

Most people do not have the habit of celebrating Mother’s Day. In order to ensure that the event has greater effect, relevant warm-up and guidance activities must be carried out. Make preparations for the official launch of the "Mother's Day" activities. Inform the public that "May 8 this year is Mother's Day."

The first method: TV station subtitles, the content is tentatively:

Thanks to mother, maternal love is eternal! On May 8th, "Mother's Day", we will cater at xx, with delicious food and exquisite gifts Dedicated to the loving mother in the world, the consultation phone number is: xx

The second method: Find the customer’s mobile phone number based on the ordering record in the catering reservation book, and the person responsible for communicating with the customer will inform the customer of this event.

The third method: Design and produce a promotional color page, and publish it together with the unified information newspaper as an insert. The content is tentatively:

How long has it been since you paid attention to your mother’s health?

How many times have you come home late and asked your mother to wait until the food is cold?

How long has it been since you cared about your mother as nervously as you care about your own skin aging problems and your own career development issues? How are you feeling?

We always hope to use our efforts towards work and life ideals to form our dissolution of maternal love, rather than a deeper understanding and care, but in fact, we have lost too much and A chance for my mother to hold her hand and give her warmth.

Come on, hold your mother's hand gently, let the aging steps move closer to your mother more slowly, and let the child-like smile bloom on your mother's face from time to time. It's very simple, just have sex with your mother. Let’s start with a warm dinner!

On the evening of May 8, 20xx, the xx Catering and Catering Department held the “Dinner with Mom***” event. If you want to express your unique filial piety, if you want to have dinner with your mother, Enjoy a different kind of communication, then quickly call to book a family dinner!

On the day of the event, you and your family can enjoy exquisite dishes from xx Catering, and you can also get a meal from xx Catering Holiday gifts for catering! I believe this "Mother's Day" will definitely leave you and your mother with a lasting memory!