The Historical Evolution of Shenzhen Hualian Electronic Commerce Co., Ltd.

In 1980s, the Ministry of Commerce invested 65.438+0.5 billion yuan in 654.38+04 coastal open cities to support and help local governments to build Hualian Department Store. 1989 12.26, the inaugural meeting of the National Commercial Building Group was held in Tianjin, and the headquarters of the National Hualian Department Store Group was born.

1995, the headquarters of the National Hualian Department Store Group was issued by the former Ministry of Commerce, and the trademarks of Hualian and Hualian Department Store were registered in the State Trademark Office successively. Trademark approval services include department stores, hotels, logistics, clubs and other industries and formats. It provides legal support and policy guarantee for the operation of member units in this region.

1In June, 1997, Li Lanqing, former member of the Standing Committee of the Central Committee of the Communist Party of China and Vice Premier of the State Council, met with the Beijing representative of the All-China Hualian Group in Zhongnanhai, and proposed to make Hualian Department Store a bigger and bigger national brand as the pace of WTO is approaching and international commercial capital is rushing to the China market.

With the progress of the times and the gradual improvement of the market-oriented mechanism, the headquarters of Hualian Department Store Group is facing many difficulties such as market-oriented operation and brand maintenance. It is in this context.

On February 25th, 2004, Hualian Group held the second standing meeting of the 17th CPC Central Committee in Langfang, authorized its headquarters to register and establish Tianjin Hualian Department Store Enterprise Management Co., Ltd., and transferred Hualian and its trademarks to Tianjin Hualian Department Store Enterprise Management Co., Ltd., which provided legal support and guarantee for further integration of Hualian resources and management of Hualian and its trademarks.

On June 7th, 2004,165438+1October 7th, the group held its first general meeting of shareholders, adopted the articles of association, and elected the board of directors and the board of supervisors. At this point, the trademark of "Hualian Department Store" has a standardized holder, embracing the intangible assets carefully built by Hualian People 18 years and enjoying a good reputation at home and abroad.

From June 2065438 to June 2002, Hualian Department Store Enterprise Management Co., Ltd. initiated a number of companies to invest in the establishment of Shenzhen Hualian E-commerce Co., Ltd. This paper aims to use advanced e-commerce platform, integrate the Hualian system and shopping malls, supermarkets and convenience stores outside the system all over the country, create a brand-new O2O business model combining online and offline, and strive to make Hualian, a totem brand full of national genes and numerology, glow with vitality in the new century.