What should Shanghai junior Chinese chefs bring to the operation exam, and should they bring their own seasonings? Do you want to bring your own tableware and knives?

Business is good. Tianyi Kangda CNC tool grinding and coating changing tool. 20: 39, 17 seconds, taimo talks about the important role of culinary aesthetics in hotel marketing.

abstract

Since the reform and opening up, China's cooking technology has developed rapidly, and China's cooking has also achieved fruitful results. However, with the continuous improvement of people's living standards, not only many new requirements have been put forward for cooking, but also many new changes have taken place in the catering industry itself. This requires the catering industry to improve the quality of this product and service quality. This requirement is more obvious in hotels and restaurants. The majority of diners have higher and higher requirements for food. Appearance not only affects the evaluation of dishes, but also directly affects people's appetite and mood, thus achieving the purpose of better attracting diners and meeting their requirements. Look at China's cooking from the aesthetic point of view, and study the dishes from the overall beauty.

With the globalization of economy and the internationalization of competition, marketing innovation has become the basis for the survival and development of enterprises, and successful marketing is an effective guarantee for hotels to be invincible.

The core of hotel marketing is to meet the reasonable requirements of guests and finally achieve the goal of making profits for the hotel. To retain customers, products must be changed, innovated and broken. Cooking aesthetics beautifies products, greatly improves the quality of hotel products, optimizes the service environment and facilities, which is pleasing to the eye, better interprets the products and services that guests want from the overall aesthetic feeling, can cause strong market reaction and bring rich profits to the hotel. At the same time, it promoted the development of the whole hotel industry.

Keywords: catering aesthetics hotel marketing

Diet is the material basis for human survival and development. As the core and foundation of China's food activities, China cooking has become one of the three national quintessences of China, and it is world-renowned for its wide selection of materials, various techniques, changeable tastes and diverse tastes.

China is known as the kingdom of cooking, and cooking is a bright pearl in the treasure house of Chinese culture. As the best in the world, its color, fragrance, taste and shape are well-known at home and abroad. Cooking aesthetics is also an art, which is the expressive art of using the artistic principles needed by cooking art to study the colors and shapes that have been used for purposes.

First, cooking aesthetics

Beauty is produced with human labor practice, and culinary aesthetics develops with the progress of human civilization, and develops and perfects with the improvement of people's requirements for culinary aesthetics. Beauty is the soul of all arts and the source of all arts' attraction and temptation. Cooking art is no exception. When studying how cooking art gives people beautiful pleasure and enjoyment, let's start with beauty.

(A) the concept of culinary aesthetics

1. In the early days of primitive society, people ate raw food and had no spiritual beauty. The discovery and application of fire has made epoch-making changes for human beings, and since then, the era of eating raw food has ended, and it has entered the civilized era of baking vegetarian food, providing a material basis for the beautiful development of diet.

2. Then pottery, Zhouyi? Menstruation? "Ding" records: "It is also true to write fire with wood and cook. "It is to put the ingredients in pottery, add water and cook with firewood. This is cooking. The invention and use of pottery made it possible for human beings to cook food. After a long period of labor, people moved to cook sea to make salt, and salt is the most basic condiment. People began to realize the quality, delicious taste, color and shape of food, and injected beauty into it. Later, they had bowls, pots, bowls, cups and other tableware.

In the early days, the concept of beauty refers to the image of people dancing freely with their heads up and stretching their limbs. With the development of society, people's aesthetic consciousness has developed. They think that everything that is beneficial to the whole society and can meet human needs is good and beautiful, and everything that is true, good and beautiful can be called the beauty of the room. Cooking is production, science, culture and art. With the further development of people's pursuit of beauty, cooking aesthetics is to make life better.

4. Cooking beauty refers to the phenomenon that cooking conforms to the law of bloodless. Cooking aesthetics is the study of cooking that embodies the law of beauty, or the study of the aesthetic relationship between people and cooking. Cooking aesthetics applies the basic knowledge and technology of cooking arts and crafts to cooking skills, and skillfully combines natural beauty and artistic beauty in cooking.

(B) the simple connotation of cooking aesthetics

Cooking beauty is a unique artistic beauty that integrates color, shape, taste and application. Cuisine also has unique aesthetic value that other arts can't match. He combines the artistic techniques of painters and sculptors, and makes dishes both practical and beautiful by means of knife, spoon, seasoning, cooking, platter and carving.

Cooking aesthetics has two attributes, namely, beauty and practicality. Aestheticism refers to the chef's scientific use of knife cutting, cooking, piecing together, carving and other means to configure a colorful image. People look at colorful dishes, causing delicious associations and appetite. Practicality refers to the chef's choice of high-quality raw materials and skillful memory to make delicious and comfortable dishes.

The main purpose of culinary aesthetics is to promote appetite through appreciation, and to increase the appetite for beauty while enjoying the art of beauty. The five attributes of China's cooking, namely color, aroma, taste, shape and utensils, are closely related to each other. Color and similarity belong to the category of visual art, which first catches the eye of consumers before quality and taste. It can be said that color precedes shape and shape precedes taste. Color and modeling are the "utensils" and "looks" of cooking, which belong to the performance part of art; Quality and taste are the "bones" and "flesh and blood" of cooking, and they are the entities that constitute and support these performance parts.

Tableware is the best embodiment of culinary aesthetics. That is, food and beautiful women. In ancient China, there were splendid gold and silver wares, smooth porcelain, exquisite lacquered wood and solemn bronzes. These appliances made of different materials are very particular about modeling and decoration.

Cooking aesthetics also includes cooking aesthetics, food aesthetics, the history of cooking aesthetics and the past, present and future of cooking aesthetics around the world.

(C) the characteristics of culinary aesthetics

1. The first characteristic of culinary aesthetics is to study not only the artistic modeling and color treatment of banquet dishes, but also the cooking techniques and their relationships that can achieve and guarantee this artistic expression. For example, the dish "Male Cat Playing with Bamboo" should not only create a beautiful, vivid and lovely panda, but also study the fresh and tender raw materials, exquisite seasonings and production technology that make up the panda. In short, all forms and contents should revolve around eating. Therefore, beautifying banquet dishes for the purpose of eating is the main feature of culinary aesthetics. In cooking practice, it is necessary to create high-level and popular artistic images, such as dragons, phoenixes, cats, rabbits, flowers, leaves and landscapes, to infect eaters and stimulate appetite. The raw materials that make up these artistic images must be delicious, and the process of making these images must be reasonable, so that the finished products of cooking art can achieve the best edible effect. Otherwise, no matter how beautiful its shape and gorgeous its color are, it has no practical significance, because it is divorced from the main purpose and characteristics of culinary aesthetics. Beautifying banquet dishes for the purpose of eating is the main feature of culinary aesthetics.

2. The second characteristic of cooking aesthetics is that the content of cooking art modeling must be edible raw materials. Cooking aesthetics is neither like painting, which can be mixed with various colorful pigments, nor like handicrafts, which can be carved with yellow mud, ivory, shells or wood at will. It must choose all kinds of delicious raw materials to create all kinds of artistic postures and pictures. All kinds of artistic images in cooking are reproduced with ideal delicious raw materials through strict production technology and artistic treatment. For example, the dish "Goldfish Making Lotus" needs the image of "Goldfish" to be colorful and lifelike, and the chef should choose all kinds of delicious raw materials suitable for making "Goldfish", such as chicken breast, lean fish and shrimp. Then chop these raw materials into fine paste, and then add light raw materials such as egg white and fish belly slices to reduce the proportion of "goldfish" to prevent dishes from floating on the water after cooking. At the same time, ginger juice, refined salt, monosodium glutamate and cooking wine should be added to ensure the delicacy of "goldfish". Finally, put it in a cage and steam it to 95% to ensure the texture of the "goldfish" is smooth and tender, and then put it in hot soup to get together with the lotus to form a perfect soup dish-"goldfish makes lotus".

3. The third characteristic of culinary aesthetics is rigorous and generalized modeling techniques. The artistic modeling of food mostly uses fresh and tender animal and plant raw materials. In order to ensure quality and hygiene, it is necessary to make full use of sterilized tools and molds for treatment and minimize hand contact. In the production, the chef is required to have a strict concept of body shape and skillful expression techniques, and strive to be quick and concise. For example, a "pavilion" needs to be shaped in a plate and the color should be golden to show the color of glazed tiles on the top of the pavilion. At this time, steamed cakes are ideal raw materials for carving pavilions. If you hold the steamed cake in your hand, you will repeatedly carve out corrugated ceilings, hanging bells and embossed dragons and phoenixes, which will inevitably pollute the steamed cake and affect the appetite of consumers. Therefore, only when the chef has a mature concept of "pavilion" in his mind can he make several knives accurately, and at the same time he must have skilled shaping ability and carving skills. Chefs can practice a knife technique on cheap potatoes and radishes first, and then carve on edible raw materials. It is necessary to make full use of sterile molds and tools and reduce operating procedures. For example, use a circular die knife to carve out the big shape of the pavilion, then use a right-angle three-edge knife to trim the eaves, and then use a three-edge knife to pick out the ripples. This not only carved out the main appearance of the pavilion, but also saved unnecessary details, reduced the touch, ensured the cleanliness and hygiene of the dishes, and made the carved pavilion simple and vivid, golden and towering from a distance, achieving the artistic effect of expressing meaning with form and replacing shape with meaning.

It is the main task of culinary aesthetics to mold and express artistic forms and colors with edible raw materials and endow them with exquisiteness, which is also a remarkable feature of culinary aesthetics.

Cooking aesthetics also pays attention to the combination of natural beauty and artistic beauty, the harmonious unity of formal beauty and texture beauty, and the organic blending of substantive beauty and artistic conception beauty. Delicious is the theme of beauty in texture and the core of cooking art, and taste aesthetics is the most common aesthetic activity of human beings. Environmental beauty is an important condition for a good meal, and it can also be accompanied by corresponding music.

(D) the significance of culinary aesthetics

The nature and characteristics of cooking and cooking specialty determine the necessity of learning cooking aesthetics. From the nature of the hotel, it is also required to understand the laws of beauty and master the basic knowledge of culinary aesthetics, because the hotel is a boutique industry that creates and sells culinary beauty. Learning cooking aesthetics has the following important significance.

1. Learning cooking aesthetics can better carry forward the tradition of China's food culture. China is an ancient civilization with a history of 5,000 years. China's food culture is a precious heritage of national culture, and it is the wisdom crystallization of the hard work of people of all ethnic groups in Chen Guohe for thousands of years. China's culinary art, which enjoys a good reputation all over the country, has scientifically summarized the achievements and knowledge of many related disciplines, and has increasingly developed into an increasingly sophisticated comprehensive application art. In Cooking, it has a national aesthetic psychology and taste. Therefore, learning cooking techniques is nothing more than carrying forward, inheriting and developing the traditional cooking culture in China.

2. Learning cooking aesthetics is the need to adapt to the development trend of cooking skills under the situation of reform and opening up. With the continuous development of China's modernization and the in-depth implementation of the reform and opening-up policy, there are abundant commodities in the market, people's living conditions have been improved, the satisfaction of people's needs has also been greatly improved, and life has developed from subsistence to well-off life. More and more people need to use modern nutrition and health science knowledge to cook delicious food, and pay more attention to the exquisite technology of color TV. Nothing is an artistic activity of plum blossom life, which pursues artistic enjoyment and spiritual pleasure. In modern life, interpersonal communication is more and more frequent, and cooking aesthetics is indispensable for modulating people's daily life and increasing family fun. It is often necessary to rely on and learn cooking aesthetics in order to meet the needs of the development trend of cooking technology.

3. Learning cooking aesthetics can increase people's cooking aesthetic ability and firm ability, and improve aesthetic taste and spiritual quality. Gourmet is a concrete image with distinct art of use. Diet and cooking are full of strong life interest and flavor. Learning cooking aesthetics can cultivate people's aesthetic appreciation ability and good coefficient cultivation. Cultivating the soul in aesthetic enjoyment, improving artistic accomplishment and learning cooking aesthetics can help us know that people participate in cooking time activities and constantly cultivate their aesthetic expression ability and creativity. Have a good aesthetic taste

It will inevitably develop into a passion for cooking, a desire and pursuit of cooking professional knowledge and skills, and an active participation in cooking time and dress art activities. This kind of work of dressing and cooking art can not only make people cook exquisite dishes, but also reflect people's aesthetic orientation and psychology, cultivate people's expressive force of beauty and spread it, which can improve the aesthetic feeling of hotel dishes, improve their own value, create higher profits for hotels and achieve the purpose of promoting hotel marketing.

The basis of culinary aesthetics is an important symbol to measure a chef's technical level, which has a great relationship with the chef's business progress. It can guide and help people to establish a correct aesthetic concept and improve aesthetic taste.

4. Mastering culinary aesthetics is an important way to enhance the value of dishes. Superb cooking skills and first-class artistic modeling are important ways to improve the value of dishes. Only the delicacies with vivid shapes and delicious colors can attract diners with their interesting artistic style and meet their requirements to the greatest extent.

Finally, the purpose of selling goods in hotel marketing is achieved. In other words, learning cooking aesthetics can promote the marketing of hotels, and cooking aesthetics plays an important role in marketing.

Two. Hotel marketing

(A) the concept of hotel marketing

Hotel marketing is a combination of the sales of hotel products and the activities of creating and satisfying guests before and after the guests.

Hotel marketing is not business sales, it has such a function: it is responsible for understanding and investigating the reasonable needs and consumption desires of guests and determining the target market of the hotel. And design, combine and create suitable hotel products to meet the needs of this market. Simply put, hotel marketing is a series of business and sales activities to meet the reasonable requirements of customers and make the whole hotel profitable. The core of marketing is to meet the reasonable requirements of guests, and the ultimate goal is to make profits for the hotel.

With the development of hotel industry in China, the awareness of hotel marketing has been developed in China hotel industry: successful marketing is an effective guarantee for hotels to be invincible in the fierce market competition.

The hotel marketing department often represents customers' requirements and interests, and customers' requirements are sometimes very critical, which may affect the normal working procedures of other business departments. The marketing department should coordinate with customers and business departments. The function of marketing lies in the relationship between supply and demand between * * and hotel customers, so as to obtain the best economic benefits of the hotel. Therefore, hotel marketing is the core of hotel management.

(B) the emergence and evolution of modern hotels

The first stage of hotel marketing development:1mid-9th century-1end of 9th century, which is the stage when customer sales orientation is put forward.

Due to the economic development, the capital