How to carry out product marketing in Zhangzhou five-star hotel

The product marketing plan of Zhangzhou five-star hotel is as follows:

(A) five-star hotel marketing. The first kind of personal marketing. The biggest potential consumer group in hotel marketing-individual customers. This part of the consumer groups can call the hotel to book rooms; You can also book a room online through the hotel official website; In recent years, influenced by OTA, customers can make reservations on third-party platforms such as Ctrip, E Long, Expedia and Agoda. You can also make a reservation through a travel agency; It is common for company guests to reserve rooms. The second kind of team marketing. Team sales account for a large proportion in hotel performance, and contribute greatly to the off-season sales performance of hotel rooms. Take Dalian Shangri-La team reservation as an example. During the peak season, the group booking is mainly for tourism, and the rooms of the group during the peak season need to be booked in advance. In the off-season, group booking is mainly for company team meetings and accommodation is needed. Compared with the housing rate in the peak season, the housing rate in the off-season will drop by at least 20%. The third kind of banquet marketing. Known as the most profitable marketing in high-end hotel marketing. Take the banquet sales revenue of Shangri-La Hotel in Dalian in September as an example. 17 The banquet revenue in September was 286,765 16 yuan, which was 6% higher than that of16. Income includes three sources, social organizations, wedding banquets and team banquet income. The fourth kind of conference marketing. The conference hall occupies a large area in the hotel infrastructure. Meeting rooms and multi-function halls are also the selling points of the hotel. In order to improve the facilities, the hotel will regularly maintain the conference hall to attract more consumers who buy conference venues.

(2) Marketing channels of high-end hotels-taking Shangri-La Hotel in Dalian as an example. Guests can choose to stay in Dalian directly at Shangri-La Global Reservation Center, or make reservations through official website, VIP Golden Circle Club and official WeChat public platform. Company agreement booking, local companies will sign an agreement price with the hotel every year, and company employees can enjoy the agreement price when traveling. Third-party reservation platform reservation. Among the nearly ten OTAs that cooperated with Shangri-La, Ctrip has the highest order rate, including E Long and Agoda. According to the relevant policies, eligible travelers will also accumulate different amounts of air miles according to the length of their stay in the hotel. In addition, there are travel agency team reservations. It is divided into a large number of room reservations, individual or a small number of small group reservations. Such as Dalian China Travel Service.