Taking Ruihao International Hotel as an example, this paper analyzes how high-star hotels position their brands when they enter the market.

The target market positioning method can be summarized as follows:

(1) is located in a specific product feature. Especially for new products, some features of products are often taken care of by competitors. This positioning is often easy to achieve results.

(2) Used for positioning according to specific products. If the old product finds a new use, it is also a good way to create a positioning for the product.

(3) User positioning according to specific products. Enterprises often try to guide some products to the right users or a certain market segment, so as to establish a suitable image according to the characteristics of that market segment.

(4) Positioning according to specific product grades. The product can be positioned as another similar product grade, or emphasize the products of the same grade and have some different characteristics.

(5) Positioning for another product. Positioning can be done on the basis of implying unfavorable features of another product. For example, the beverage factory produces colorless beverages; It is suggested that the pigment of colored drinks is not good for human health.

In fact, hotels don't need a good location, and the newly opened hotel business will be good. Early advertisements should be in place, making features, organizing a group of marketing teams, management should be in place, paying attention to every customer's small problems, solving problems, listening to suggestions and promoting efforts should be in place. I wish you a prosperous business! !