Traditional Culture Encyclopedia - Hotel reservation - Handwritten activity poster of beauty salon-celebration activity plan
Handwritten activity poster of beauty salon-celebration activity plan
Posters in beauty salons are designed in various colors, such as pink, white, purple and red. If you have your own designer, do it directly, please refer to the website of thousands of pictures and search for beauty salon posters. Of course, green skin care should use green tones. Please use Baidu to search the website.
If there is no designer, please go to a local professional advertising company to do the design. If you don't know, please ask Baidu map, or go to the local classified website to find it.
If you print, it depends on whether you print more or less, if you print more! Looking for a printing factory, combined printing is very cheap. If it is rare, please find a local graphic shop or express printing factory. The address should still make good use of Baidu map, or search the express printing factory.
Welcome to consult at any time
How to advertise in beauty salon management? What are the publicity methods for opening a beauty salon now?
The biggest headache for many beauty salon owners is to do outreach activities. They often do a lot of outreach activities, but they find it useless and the store is still deserted. Opening a beauty salon without customers means that you have been losing money. However, it is not easy to attract customers into the store, guide customers to spend and safeguard customers. Beauty salons must pay attention to management when conducting publicity, so that stores can develop better.
1, poster
A new store was opened for promotion, and customers didn't know much about it. Beauty salons usually design a poster, mainly aimed at the main items and products in the store. If beautifully made, posters can attract customers. Moreover, this propaganda method has low production cost, can be used for a long time and is relatively simple to operate. New store opening, holiday activities, project promotion activities and so on can be used. The beauty salon can leave a conspicuous place to put up posters, and the effect will definitely be good.
2. Activities
Activity promotion is a common promotion method in beauty salons. Every year, beauty salons hold large and small promotional activities on holidays, which can effectively increase the rate of customers entering the store in a short time. When holding activities, you can send more gifts or add some free experience activities, which can not only expand customers, but also improve brand awareness. After the brand awareness comes up, it will attract more customers into the store.
3, the traditional way
The most traditional way of publicity in beauty salons is to hand out leaflets at the door. Although this kind of publicity is more traditional, it has to be said that this method is the most direct and effective, which can let interested customers know the beauty salon most intuitively. Especially in places with large traffic, leaflets are distributed with high conversion rate and many target customers.
4. Members
Almost every beauty salon will make a membership system. Membership system can effectively protect customers. As long as you apply for a store membership card, you can enjoy all the benefits of membership. If many customers are really interested in products and projects, they will be happy to apply for membership. This kind of publicity is a relatively stable way to maintain customers, customers can enjoy the rights and interests of members, and you can also get long-term support from customers.
Step 5 discount
This kind of propaganda is also quite common. When shopping, you can often see many places doing discount promotions, and beauty salons are no exception. They often hold discount promotions, which can effectively arouse customers' desire for consumption. Do discount promotion activities, not loss promotion activities. You can do appropriate discount activities according to different situations, whether it is goods or beauty items. Beauty salons recommend Pristine, a 20-year-old brand, which is trustworthy!
In order to ensure a high starting point, high quality and high level of things or work, it is usually necessary to prepare a plan in advance, and a good plan will definitely pay attention to the participation and interaction of the audience. So what kind of plan is good? The following are three celebration activities I have arranged for you, hoping to help you.
Celebration plan 1
I. Purpose:
Take the fifth anniversary of the beauty salon as an opportunity to give back to old customers, attract new customers, increase the recommendation of old customers, improve the enthusiasm of new customers, create a festive atmosphere, cause a sensation on the day of the lucky draw, and improve the quality of store publicity.
Prize setting:
Grand prize: 29,800 yuan xx card.
First prize: 19800 yuan xx year card for studying in the United States.
Second prize: 5 Supaqi electric cars.
Third prize: 500 yuan, a cash card. (The down payment for technical projects can be 1000 yuan in cash, which needs to be paid off on the spot). 10
Publicity channel:
1, telemarketing informs old customers.
TV advertisements attract new customers.
3, body advertising and dubbing for street propaganda.
4. Hang vertical banners in front of shops and main streets.
5. Place a rainbow door at the door.
Second, the propaganda words:
The fifth anniversary celebration of xx beauty cosmetics, three stores celebrate together, give back to old customers, make new friends, surprise draw, electric car, electric heating fan, prizes plus prizes, beautiful xx, and great value surprises are waiting for you. Xx beauty, draw the beauty of angels with intelligent hands, and write happy music with grateful heart! Xx beauty salon, convey confidence and spread beauty!
Operating principles: old customers are recommended to recharge, new customers are charged an appointment fee, personal activity orders are recommended, and lottery is recommended.
Recommended way: xx beauty card
Distribution cycle: 7 working days from the time of card collection.
Stored value plan:
Store value 1000 yuan to send a 4-point diamond ring or pendant 880 yuan.
Store value is 20xx yuan, 8 cents diamond ring or pendant 1800 yuan.
Shop 3000 yuan to send 12 cent diamond ring or pendant 2800 yuan.
Shop 5000 yuan to send 14 cent diamond ring or pendant 4800 yuan.
Stored value 10000 yuan to send 18 cents diamond ring or pendant 8800 yuan.
Third, the mode of operation:
Send messages to old customers, make phone calls, fill in lottery tickets, and promote the technical project Butterfly Change Card, which old customers use for themselves or give to friends. If you spend once, you can get a 880 yuan diamond ring (the back of the butterfly card is the project introduction, and the space behind it is used to stamp the project); if you spend twice (including friends' consumption), you can participate in the diamond growth plan, and so on, you can spend 1 4 diamond ring.
1. Old customers fill in a lottery ticket (high consumption level). Old customers talk about charming investment plans; That is, the stored value is 1 000 yuan, and a diamond ring worth 40 cents is given to 880 yuan.
2. Fill in the form when the consumption of new customers exceeds 1000 (if there are many guests, you can increase the consumption appropriately and issue lottery tickets).
3. New and old customers can fill in another xx beauty card with a stored value of more than 1000 yuan, which needs to be paid in full.
4.xx Qingcheng Card successfully recovered 5 free cards, 1 lottery ticket and 1 diamond ring, with 4 points.
5. The more stored value, the more xx beauty cards are issued (stored value upgrade 1000 or above), and the more chances of winning the lottery. During the activity, China Kemeike paid more than 500 yuan for the science and technology project, and the 500 yuan deposit was 1000 yuan.
6. Small lottery in the store: 1, small gift. (Customers with average spending power) 2. "xx Allure Card (a customer with strong spending power).
7.xx Qingcheng Card holders will receive a value of 198 yuan when they pay for an appointment in 300 yuan; Zisha Pot and a free card for 12 months in 360 yuan, and participate in the in-store lucky draw once.
Remarks: Make two identical lottery boxes, put them in different rooms, and draw lottery according to customers' spending power. High-end consumer customers mainly draw xx Allure Card.
Fourth, the lottery type:
There will be a small lottery in the store and a big lottery at the end of the activity.
Small lottery: customers who have no spending power draw prizes for several years on the spot. When a customer with spending power draws five xx Allure Cards, he tells the customer that as long as the xx Allure Cards are given to five friends, when all five friends return to the store to register, they can give a diamond ring or other high-grade gifts worth XXX.
Big draw: a big draw will be held in the hotel. After the lottery, communicate with the intended customers on the spot. The guest who won the grand prize came to the store to receive the prize the next day. Staggered time, after-sales teachers receive one by one.
Xx Allure Card Lottery:
Making xx Allure Card: The front of the card is mainly the image of a beauty salon, which is divided into front card and back card. Write the services included in the card on the back and make a friendship link on the front (that is, write the name and phone number of the recommender on the front and back cards).
Rules for the use of xx Allure Card:
1, xx whole card value:
You can get one purple clay pot with this card (value 198 yuan). With this card, you can get a free consumption card in 360 yuan in February 65438.
With this card, you can enjoy an expert facial contour diagnosis (after-sales interview to find the demand), and with this card, you can participate in the in-store lucky draw for the tenth anniversary of the summit.
2, xx city card sign-in:
When customers arrive with xx beauty cards, grasp two points:
1, collect the reservation fee 1, pay the 300 yuan reservation fee, and return it after 12 months.
2.xx Allure Card customers participate in the lucky draw (xx Allure Card drawing).
2. According to the customer's personal situation, the xx Allure Card will be converted into a stored value diamond ring.
Remarks: All xx beauty card customers are accounted for separately, and the customers are informed that the gifts will be distributed immediately, and will be returned after paying a deposit of 12 months.
Focus of activities:
1. When new and old customers come to the store, they are all induced by gift diamonds and lucky draw opportunities, prompting them to store value.
2.xx Qingcheng Card customers are guided by the teapot and small lottery in the store, telling customers that they can draw a diamond ring as a temptation to make an appointment for payment.
3. Individual customers come to the store to introduce the benefits of xx beauty card and promote the stored value of the card.
There are two lottery boxes in the store, one is xx Allure Card and the other is souvenir. You can take part in the lucky draw when you arrive at the store.
Shop Celebration Plan Part II
I. Theme of the event:
* * On the anniversary of 15, the price in Li Hao is 15.
Second, the purpose of the activity:
1. Give back to old customers, strengthen the word-of-mouth communication of * * electrical appliances brand in customers' hearts, and enhance the brand value of * *; 2. Increase the sales volume and expand the market share of * * electrical appliances;
3. Establish the brand image of the goods represented, and lay the foundation for the sustained growth of the brand.
Three. Activities and work contents:
1. Promotion stage: the time is 65438+February 4th-65438+February 29th. Publicity form:
(1)DM publicity page (2) Zuo Fei Rongcheng TV Station (3) Car body advertisement (4) Banner poster (5) Evening paper (6) Roadshow painting (7) SMS group sending (8) Flag hanging in the store (9) Taxi advertisement.
2. Preparation for in-store sales activities: (65438+February? —? Day) (1), hanging banners and lanterns on the roof of the shop.
(2) Products participating in the special offer activities shall be uniformly posted with special offer signs, which are eye-catching and indicate the original price and current price. Post the "handwritten promotional poster" of this product activity in front of the booths of participating businesses (original price, current price and details of gifts can be marked).
(3) Gift preparation for shopping gift-giving activities needs to be arranged in advance, and the process of gift distribution should be arranged.
(4) Preparation of related sales props.
3. Preparation for performance activities (performance time: 65438+February? Day): contact the performing arts company one week in advance to coordinate specific activities, and confirm that all departments are in place the day before the event. Specifically, there can be:
(1), stage, sound, background and surrounding publicity activities, posters, Yi Labao, etc.
(2) Artist preparation: singer? Name, dance? Man, master and hostess? mankind
(3) On-site organization activities can be divided into three categories: (such activities can quickly gather popularity and cultivate promotion atmosphere)
Prize-winning knowledge quiz, ask some questions about the company, and the host will distribute gifts according to the company's requirements. B. On-site answer sheet lottery, 65,438+0,000 questionnaires can be prepared, including related activities, company-related information, market research information, etc. And the lottery can be organized at a specific time (Christmas/New Year's Day, etc.). ).
C live interaction, according to the choice of performing arts programs.
Small gifts (such as oil pens, key chains, address books, notebooks, etc.). )? Small prizes for activities (such as umbrellas, rice washing machines, water utensils, etc.). )? (4) the performing arts company determines the program list. 4. Contents of promotional activities:
Be grateful for fifteen years, repay old customers, celebrate Christmas in eight stores, and send eight big gifts.
1. birthday cake: anyone who has a birthday on 65438+February 16 in Gregorian calendar can get a birthday cake for free on the same day with his ID card. (Quantity 100, first come, first served, while stocks last! Reservations must be made five days in advance, and the reservation telephone number is 75 15883).
2. Time-limited (quantity) snap-up: During the activity, some ultra-low-priced goods will be snapped up at 9:00- 10:00 every morning.
29 yuan, 39 yuan, 49 yuan, 59 yuan, 69 yuan, Haier, 599 yuan for semi-automatic washing machine, 899 yuan for 5 kg automatic washing machine, 999 yuan for brand-name freezer166L, 999 yuan for 24-inch LED 999 yuan for Haier refrigerator 186 yuan, and subsidy for Hisense IP energy-saving air conditioner 1399 yuan.
3. Package purchase of premium gifts: during the event, three or more gifts (including three) will be purchased on the same day and given away free of charge (except special machines and engineering machines for this event).
Over 8999 yuan to send a set of knives+stir-fry spoon+high-grade tableware full 10999 yuan to send a boiling pot+set of knives+cornucopia full 13999 yuan to send an electric baking pan+knife plate combination+Qibaoman 16999 yuan to send a power pressure cooker+set of knives+stir-fry spoon full/kloc-0.
Send microwave oven+cutter set+Qibao+high-grade rice barrel over 25,999 yuan.
4. Buy home appliances to send mobile wireless broadband: * * Electrical Appliances and China Mobile Company jointly launched the activity of free access to China mobile broadband. During the activity, 1 lucky customers will be selected from all customers who bought computers that day, and China Mobile Broadband 2880-hour Internet access service will be given free of charge. (Broadband phone number:1886312119)
5. Draw the grand prize every day, and then send the New Year's Day lottery ticket:150,000 gifts (prizes) are drawn (sent) free of charge on the spot. The smaller room is full.
Above 200 yuan, single rooms with above 500 yuan can participate in the lucky draw! (Single item can only be drawn once)
First prize: 15 famous brand refrigerators, second prize: 30 microwave ovens, third prize: 150 boiling water cookers, commemorative prize: several people won the prize at the scene, 100% won the prize!
6. Give back to old customers and get a gift first: During the activity, the first 100 old customers who enter the store every day with this single page and the shopping invoice will get a beautiful gift for free!
7. Buy a mobile phone and send it to a washing machine. Starting from 99 yuan, a brand-name mobile phone: During the activity, anyone who buys a designated mobile phone will be given a washing machine.
8. Free formaldehyde test when buying household appliances: Anyone who buys any household appliances during the activity will have the opportunity to get a free indoor formaldehyde content test card worth 200 yuan (the quantity is limited while stocks last).
Four. Organizational structure and personnel responsibilities of the activity (during the activity):
Person in charge of the activity: Responsibilities: Responsible for all decisions made during the activity and handling emergencies.
Key points: arrange, supervise and inspect the work in advance, and make decisive decisions in emergencies. Activity team members: Responsibilities: Responsible for the implementation of specific work during the activity and report to the person in charge in time when encountering problems.
Problems, assist the person in charge to make preparations before the event.
Work focus: supervise and assist the specific work of various departments.
Shop Celebration Plan Chapter 3
I. Purpose of the event
Celebrate the 10th anniversary of the store and welcome the 10th Plastic Expo. We will take the reception of the 10th Plastic Expo as an opportunity to carry out the theme activity of "Pursuing perfection of details and creating a classic for ten years", show the charm of Pacific hotel people and encourage employees to greet the 10th anniversary celebration with full enthusiasm.
Second, the spirit of activity.
1. Advocate every employee to always follow the service promise of "We will make unremitting efforts to prepare everything for you" of Pacific Hotel, and be willing to carry it out in practical work, and consistently provide thoughtful and meticulous service to guests, and take the initiative, fast, meticulous and humanized service to care for customers in every possible way, anxious, thinking and solving their difficulties.
2. Carry forward the work style of "unity, wisdom, courage and hard work" of Pacific Hotel people. Qi Xin works together and treats each other sincerely, showing sincere, careful and upright personal qualities at all times, and establishing a team spirit connecting the preceding with the following: enhancing the consciousness of serving the next working procedure from the previous working procedure and serving the front desk in the background. Departments do not shirk their responsibilities, can put themselves in their own shoes, eliminate "grey areas" and improve the team spirit among departments, posts and colleagues; Establish a sense of ownership, carry forward the work style of love and dedication, and create a good working, learning and living environment.
Third, the activity time:
20xx65438+1October 25th-20xx65438+February 30th 3 1.
Four. Implementation of activities
Theme month activities are divided into three stages: publicity, learning and improvement, and summary and evaluation. In order to promote the smooth development of quality service theme activities, in the process of theme development, the human resources department planned the tenth anniversary celebration and cultural festival in combination with the related work of theme activities. Through a series of cultural activities, the cohesion of hotel staff will be continuously enhanced, and the theme activities of quality service will be more colorful.
The first stage: publicity and launching stage: (time: 65438+1October 25th-165438+1October 5th)
1. In order to carry out the activities smoothly, orderly and deeply, an activity leading group was established. The activity leading group is mainly responsible for the planning, organization, implementation and inspection of the whole activity. The general manager Chen Ren is the group leader, the deputy general manager is the deputy group leader, and the managers of all departments are the team members.
2. The Human Resources Department takes the lead in publicizing the service concept related to the theme activity of "Pursuing perfection of details and ten-year classics". The human resources department takes the lead in organizing the training on the theme of "meeting the demand for plastics and creating high quality". Focusing on improving service quality and combining with work characteristics, all departments formulate relevant training plans, carry out departmental activities, focus on behavioral etiquette training, publicize and launch theme activities, and use internal workplaces to add grooming, columns and special issues.
3. Each department effectively implements various training work according to the formulated departmental training plan, and the Human Resources Department will fully assist the training work of each department. At the same time, all departments are required to strictly implement the Pacific Hotel Service Commitment Code as the staff's work creed.
The second stage: learning promotion stage: (time:165438+1October 6-65438+February 10).
1, "Pursuing perfection of details, creating a ten-year classic", requires all departments to start with details and continuously improve service quality. According to the training progress of each department, the Human Resources Department will formulate an effective inspection and supervision plan, and organize quality inspection teams to conduct comprehensive training for each department from time to time according to the five-star visit standard, employee handbook, Pacific Hotel service commitment code and SOP standards of each department. Timely feedback on existing problems and urge relevant departments to implement rectification in time.
2. On the occasion of the tenth anniversary of the hotel, the Human Resources Department specially convened department managers, new and old employees and outstanding employee representatives, and organized a symposium on "Ten-year Dreamland" for employees to enjoy our growth with the hotel, and asked all departments to review the ups and downs of the hotel in the past ten years from different levels. Agenda 1: Managers of all departments delivered a special speech entitled "Enjoy ten years and touch you and me"; Agenda 2: Ten-year employees talk with outstanding employee representatives about "recalling ten years, I grew up with the hotel"; Agenda 3: New and old employees * * * think about the next ten years together, make suggestions for hotel development, arrange personnel to go deep into various departments and guests, and collect the attention and expectation of hotel colleagues and guests on our tenth anniversary with DV.
3. In order to dig deep into the bright spots of employees, the Human Resources Department will continue to collect detailed service cases of "touching guests", requiring all departments and teams to actively implement them, dig out the bright spots in our actual work, focus on the advanced deeds of improving service and management quality, summarize the achievements made by the department in quality management, and improve the bright spots in departmental services. According to the submitted detailed service cases, the Human Resources Department selects the best detailed service quality case list and gives some rewards. At the same time, the selected best detailed service cases are recommended to Ningbo Hotel Industry and Zhejiang Hotel Industry for publication, and the collected excellent cases are compiled into the Collection of Ten Years Classic Detailed Service Cases of Pacific Hotel as training and publicity materials in the future.
4. In order to push the 10th Anniversary Celebration to a climax and test the effectiveness of the pre-training work of all departments, the Human Resources Department will take the lead in organizing the "Selection of Image Ambassadors for the 10th Anniversary Celebration of Pacific Hotel", and all departments will select the candidate list of "Hotel Image Ambassadors" and related outstanding performance deeds in combination with the collection of detailed service cases. According to the submitted materials, the human resources department will set up a guest suggestion box in the front desk area, open the general manager's mailbox and open an online service forum to listen to the opinions and opinions of internal and external guests. Convene the department to organize the "Hotel Image Ambassador Service Etiquette Exhibition Competition" in the form of image display, service etiquette performance and service etiquette scenario response. The "image ambassador of Pacific Hotel" will be selected through comprehensive voting by domestic and foreign guests. The image ambassador will be listed on the post and enjoy a certain allowance, and at the same time speak for the hotel's series of image publicity activities.
The third stage is the summary appraisal stage: (time: 65438+February1-65438+February 3 1).
Through the carrier of "pursuing perfect details and creating ten-year classics", the service quality of various departments will be continuously improved. During the theme activities of quality service theme activities, there will be mysterious guests visiting from time to time. The leading group and hotel performance evaluation team will select three excellent quality management departments through quality inspection team, EOD inspection, unannounced visits by mysterious guests and feedback from guests on weekdays, and award them with "Quality Management Progress Award" and "Quality Management Progress Award" respectively. Combined with the year-end evaluation of the hotel, the "Top Ten Charming Stars of Pacific Hotels" were comprehensively selected and rewarded respectively.
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