Time and activity strategy of apricot blossom festival in Jinshanling Great Wall

Every year, everyone pays attention to the blooming of apricot flowers in Jinshanling Great Wall. When the ancient Great Wall and the beautiful apricot flowers are combined, when everyone walks into the scenic spot, it is like walking into an ancient era. Quiet environment and beautiful scenery make people full of imagination. The information about this apricot blossom festival in Jinshanling Great Wall is as follows.

20 10-20 10, the 8th Jinshan Great Wall Apricot Blossom Festival will be held in Jinshan Great Wall Scenic Area.

The 8th Jinshanling Great Wall Apricot Blossom Festival Time

In order to enrich people's culture and tourism life in a special period, the 8th Golden Mountain Great Wall Apricot Blossom Festival took "Going to Jinshan in Spring" as the theme, and actively adopted the form of Internet to launch a large-scale series of live broadcast activities of "Traveling to Jinshan". Invite official live broadcast platforms such as China Mobile and Commerce, Luanping Media, Full Tour and Micro Photography, as well as nearly 20 self-media platforms such as Great Wall photographers, network V, short video experts and Tik Tok tourism experts to let tourists enjoy the unique scenery of the 10,000-acre apricot blossom sea in Jinshanling and feel the magnificence of the Great Wall in Wan Li through live broadcast, short video, graphic and other means.

Activity introduction

"Spring outing, apricot flowers blow all over your head." After Tomb-Sweeping Day, the Jinshanling Great Wall is covered with vegetation, with beautiful spring scenery. Thousands of apricot flowers in the valley spread along the winding Great Wall, spreading into a beautiful picture of "smoke like clouds, light and soft" at every corner of the peak.

Affected by the epidemic, this year Jinshanling Great Wall Scenic Area will successfully hold the 7th Apricot Flower Festival from offline to online, and take the form of "cloud tour" to present the fragrance of "Apricot Flowers and Spring Rain Running the Great Wall" to netizens.

This year's Apricot Blossom Festival has arranged three live webcasts: the flowers in the morning light of Jinshan, the stroll of the Great Wall with the ancient charm of the national tide, and the poetic Great Wall in the sunset of Jinshan. The new media platform of "Two Grass and One Shake" in the scenic spot, official live broadcast platforms such as Luanping Media and Microphotography, and self-media platforms such as Great Wall photographers, Internet TV, short video experts and Tik Tok tourism experts, have formed all-round and three-dimensional publicity and promotion through live broadcast, short video, graphics and other forms, so that tourists can enjoy the majestic Jinshan and other magnificent scenery inside and outside the Great Wall. The live broadcast of "Journey to Jinshanling" was also included in the official # National Flower Appreciation Calendar of Tik Tok, and we went to the Great Wall in spring with millions of netizens.

The live broadcast of the apricot blossom festival "Jinshanling Tour" opens the wisdom "Jinshanling Great Wall Scenic Area Tour". Sina topic # Journey to Jinshanling # has been read nearly 30 million times, and the cumulative audience of major live broadcast platforms such as Tik Tok, First Live and Micro Photo has reached tens of millions. After the opening of the scenic spot, we will continue to operate the series of live broadcast activities of "You Jinshanling" to share the magnificent scenery of the Great Wall, such as sunrise, sunset, sea of clouds, sunrise and sunset, and the rich historical and cultural stories of the Great Wall with tourists.

Turn on the "Cloud Tour" mode. Millions of people visit the Great Wall and enjoy apricot flowers online.

From now until February, 20021year, the official of Tik Tok, Jinshanling Great Wall Scenic Area, will launch the Tik Tok Challenge with the theme of "Jinshanling Fighting is a Good Scenery in Four Seasons". The majority of netizens can log in to the vibrato short video APP, shoot and make vibrato short videos around the four seasons beauty, food, homestay, culture and other local characteristics of Jinshanling Great Wall, add the topic "# Four Seasons Jinshanling Fighting is a good scenery" and @ Jinshanling Great Wall Scenic Area to participate in the activities. Select outstanding first, second, third and third prizes every quarter, and present cash prizes, tickets and other gift packages.

The tourists who initiated the Tik Tok challenge changed from "tourists" to "participants".

Line 1: It's convenient and quick to go to Xiaojinshan by cable car. On both sides of the mountain road about 200 meters below the cable car, apricot trees, cherry trees, rhododendron trees and other original ecological fruit trees are covered, and apricot flowers surface and climb the Great Wall in the sea of flowers.

Route: The gate of the scenic spot-"Zhuanzhuikou" (Qi Jiguang statue is on the left side of the city)-"Shalingkou" is a 3-kilometer pedestrian loop.

Although the suggestion only needs to be read online, we can still feel the beauty of apricot flowers, and it is also for our consideration that we will not get together!