Do you need originality to sell handmade ornaments?

Do you need originality to sell handmade ornaments? "Is there a real original handmade jewelry on a treasure? Which stores are really original, beautiful and worth buying? 」

Lao Wu has worked in the jewelry industry for four or five years and knows this line very well.

Recently, I found that Gao Xiao likes to visit some kind of "original jewelry store" and is always willing to spend a lot of money to buy it. I took a look and found that there are so many original jewelry stores on the Internet now, and they are all popular and the prices are quite high.

Today, I will talk to you about whether the so-called original jewelry you bought online is true or not.

We usually buy a pair of earrings online (except big brands and jewels and diamonds), ranging from a few dollars to one hundred dollars. Speaking of originality, no matter what material, it will basically take off dozens of pieces, or even as high as 100 pieces. Then why is originality so expensive? Is it original or not?

There are many ways to be original.

1. Buy semi-finished products from Yiwu raw material market, return them to the original factory for manual splicing, then take them to the electroplating factory for electroplating, and finally process them into finished products. (call it a small workshop)

2. From the market of finished earring accessories, the final products are assembled in different arrangements and combinations. (This is also the original method for most mobile phones to make ornaments, but it has strong limitations. )

3. Mature manufacturers, brands or e-commerce companies ask professional designers to design earrings drawings, then print and sample them, and then mass-produce. (This method is costly and risky, and small teams and individuals generally can't play well. )

Therefore, the original jewelry factory does not mean that it is expensive from the source, but the gameplay is different. The time spent by a craftsman determines that his spirit and brand value far exceed the cost of the goods themselves.

In fact, the small workshops in the first practice were copied to a considerable extent. Quite a few manufacturers will regularly go to South Korea, Hong Kong and other places to buy back samples of various brands, and then come back to study, disassemble and manufacture ... This is basically the general formula of most handmade jewelry workshops in Yiwu. According to Daguan, this practice is incorrect. In the clothing industry, this is called plagiarism. So this kind, he is not original.

The second is the originality with relatively simple foundation.

The third is true and high-quality originality.

Original handmade jewelry, pure handmade jewelry, personal designer original handmade jewelry.

The reason is very simple, people only have two hands, and the efficiency of real hands is there.

These craftsmen can apply for appearance patents for many styles they have made, but the cost and time of application and the value and profit they can create are not enough to support them to do these, so many craftsmen's mentality is very casual, which also leads to many styles they have made, but they are small workshops with the model 1.

Secondly, due to the small batch from the purchase of raw materials to production and the high time cost, the final price can only be high. It looks like plastic and copper wire when it is received, but it needs 560 yuan. Some consumers can accept it, while others can't. Give a bad review or comment, boy. This comment may be a disaster for them.

Finally, because they are all made by hand, it is difficult to unify the quality standards. So the quality control is very poor.

Therefore, the living space left by the present society is actually very small. Without the support of big data and market research, they can't spend a lot of money to invest in their own brands in the early stage.

Sometimes you meet a handmade jewelry store that is beyond your taste on a treasure, and you can support it appropriately. This kind of jewelry is really difficult for a small number of people to bump into money, which is more vital and energetic than a large number of factory explosions.

Having said that, I still want to tell you that there are originality in this market, and these original shops are valuable and worthy of respect.