What are the channels for education enrollment?

Education enrollment can be divided into on-campus education and off-campus education. On-campus education includes public education and private education, while off-campus education mainly focuses on educational institutions.

1. Enrollment in school education

Both public education and private education are screened and admitted through the admission of previous schools. Students enter the school nearby, such as junior high school, and those who exceed the enrollment quota of private education are randomly assigned by computer.

2. Enrollment for off-campus education

There are two enrollment channels for educational institutions, one is offline enrollment based on push, and the other is online enrollment based on network promotion. Many organizations have been familiar with the application of this method, and network promotion is relatively complicated. The mainstream network promotion methods are SEO, SEM and WeChat marketing.

Among them, SEO and SEM are very clear in practical methods and customer acquisition logic, which can be done slowly with time and manpower. Wechat is built on a huge social relationship chain of acquaintances and has natural advantages in enrollment and recommendation. Institutions cannot miss this new channel.

There are many ways to use WeChat to enroll students, such as low-cost courses and experience courses. The applet is used to cooperate with WeChat official account, circle of friends, WeChat group and personal number as supporting marketing means. For example, forwarding the interactive dynamics of friends circle, fighting with relatives and friends, praise from relatives and friends, preferential activities and other activities.

Short books and small programs can help institutions make more interactive experience classes, and cooperate with WeChat robots, AI micro-classes, communities and other functions to achieve low-cost enrollment.