Traditional Culture Encyclopedia - Photography major - Model of children's photography shop
Model of children's photography shop
This method includes leaflets, newspapers, outdoor, TV broadcasts and other media.
Leaflets with low cost and quick coverage will still be used by all training schools, but the effect depends on whether they are delivered accurately.
Many local brand schools still use newspapers in the peak enrollment season, but the efforts to put them in are declining year by year.
Newspapers, in particular, have a very low cost performance and can only play the role of brand display.
Outdoor forms are also the choice of many training institutions, such as street signs nearby and key customer groups nearby.
There are also some training institutions that directly target advertisements for junior high schools and universities.
So far, only a few vocational and technical schools are developing media such as TV broadcasting.
Two. activity
Activity promotion includes school activities and market activities.
Many institutions will give lectures at schools and sponsor school clubs or sports meetings.
Marketing activities are usually to do some publicity in shopping malls or major commercial streets with large traffic.
Listening to classes at school can often get some results, but if the person who listens to the class is not the one who makes the decision, the results may not be good.
Marketing activities are usually aimed at promoting brands, and enrollment is the follow-up.
Third, word of mouth.
Word of mouth usually includes brand word of mouth and friend introduction.
Brand reputation, as its name implies, is aimed at this brand.
At present, there are very few such institutions. At present, only institutions like New Oriental and Good Future can do it.
Friend introduction is an important way for many small and medium-sized training institutions to recruit students. This method is often particularly direct and effective.
Because it is introduced by friends, parents trust each other and it doesn't take a long time to make a decision, so encouraging parents to help introduce is definitely a good way to recruit students.
Fourth, the network.
Online enrollment is a cost-effective publicity model with simple operation, wide coverage and more than 60% consultation.
This online enrollment method includes cooperative websites, search engine promotion and WeChat marketing.
* * The education portal can find the courses of your own school, which is very conducive to enrollment.
Now commonly used search engines are Baidu, Google, Yahoo and so on. Training institutions can use different search engines according to their own positioning.
Verb (short for verb) channel
The enrollment channels need to be improved.
Small and medium-sized training institutions can find more enrollment agents and ask them to help recommend students.
You can also find some institutions to cooperate. They have students but don't compete with each other for business, so they can promote each other.
For example, English schools can cooperate with dance training schools to recommend students to each other.
If you can find a school teacher, direct recommendation is better, but you need to spend some time on it.
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