Theme scheme of May 1 children's wear store activities

In order to ensure the orderly activities, it is often necessary to make an activity plan in advance. The activity plan is a written activity plan with clear content and clear steps. What formats should I pay attention to when writing an activity plan? The following is the theme scheme of May Day children's wear store activities I collected (selected 5 articles), hoping to help everyone.

May 1 Day Children's Wear Store Activity Theme Scheme 1 I. Activity Mode

During the period from 1.x-xx to x-x, you can add 1 yuan at the cashier to exchange goods worth X yuan, customers who spend more than xx yuan can exchange goods worth xx yuan, and customers who spend more than XX yuan can exchange a "fashion sports T-shirt" with 5 yuan. (Change the receipt before X.X., and a ticket will be exchanged on the day of the event. The commodities exchanged are socks, vests and simple T-shirts. This activity needs to set a minimum consumption standard. )

2. Customers who have made a one-time shopping in 68 yuan can apply for a complimentary card at the cashier on the same day with the shopping receipt; You can enjoy double points during the activity time. Customers who shop for more than 588 yuan on the same day can give a membership card and enjoy membership discounts at any cotton house chain store. (Don't take part in points activities after redeeming special goods and gifts, and get the receipt in time after redeeming points cards. )

3. Member patent preferential products. In order to attract more member customers to shop, a small number of styles of clothes are discounted, that is, members can enjoy the patent on the basis of activity discount. This method requires new high-profit products. )

4. The most common way to discount gifts is to return proportional gifts after reaching a certain consumption amount (for example, socks at the age of 38, vests and corresponding suspenders at the age of 68, and sweaters at the age of 128). Specific gifts need to be purchased as soon as possible. Discounted goods do not participate in this scheme).

5. Shopping feedback Customers who come to the store for consumption in X. xx-x .X days can cash in the store with the shopping receipt during the activity (the feedback ratio should be determined in advance).

Second, matters needing attention

1, personnel preparation, clear in advance according to the post, and the responsibility lies with people to avoid mistakes during the activity.

2. Stock up, purchase promotional items and specific discounts to ensure the supply of products participating in the activities (it is recommended to purchase a batch of special promotional clothes).

3. Prepare gifts and accessories. The number of gifts is sufficient to ensure the supply. Confirm the required accessories and purchase them in advance.

(Products in the store and accessories such as gifts, cups, washbasins, clothes hangers and pimps to be purchased)

4. In terms of communication, confirm the participation in stores, dates and activities of various stores.

Theme Scheme of Children's Clothing Store Activities on May 1st 2May 1st International Labor Day is coming soon. In order to enrich employees' spare-time life and celebrate the May 1 ST International Labor Day, the company decided to hold a Beijing tourism activity with the theme of "building a first-class team and building a first-class enterprise" from xx to XX.

I. Significance of the activity

Enhance the feelings between employees and play a team spirit.

Two. Department in charge of activities, activities arrangement and members of leading group

1. Organizer: company trade union.

2. Assisting departments: Party branch, Youth League branch and general management department.

3. Activity arrangement: set out in two batches (the time depends on the company's production situation).

4, leading group members:

4. 1 members of the first leading group

Team leader: Xue Youhai (Deputy General Manager)

Deputy leaders: Zhang (manager of comprehensive management department) and Deng (vice chairman of trade union/secretary of league branch)

Convenor: Deng (Vice Chairman of Trade Union/Secretary of Youth League Branch)

4.2 the second batch of leading group members

Leader: Xue Bingjun (Party Secretary/Trade Union Chairman/Deputy General Manager)

Deputy Leaders: Hu Yizhi (Deputy General Manager) and Xie Xueqiong (Vice Chairman of the Trade Union)

Convenor: Zhong

Three. Time and place of activity

1, activity time:

The first batch: xx, XX, XX afternoon 1x, take a bus to Nanning, fly back to Nanning from Beijing on XX, XX, XX and then return to the company by bus.

The second batch: the time is to be determined (subject to the notice of the company)

2. Location: Beijing and scenic spots.

3. Meeting place: company basketball court.

Fourth, through the route.

Xx (by bus) xx (by plane)

Verb (abbreviation for verb) is the main member who participates in the activity.

Company leaders, leaders of all departments, all cadres and backbones of all departments, the specific list is attached with a separate form. (The actual list will be notified separately if there is any change. )

Sixth, the list is determined.

The specific personnel shall be decided by the person in charge of each unit and the company. (Starting in two batches, the total number of people in the first batch is about xx, and the second batch is about xx)

VII. Safety measures

1. Before departure, all participants will gather in the conference room for pre-departure safety training to enhance their safety awareness and self-protection ability.

2. If conditions permit, you can organize relevant personnel to conduct a careful survey of the venue and route of the event, and make full estimates and emergency preparations for possible situations.

You must obey the instructions of the tour guide and the tour leader before you leave. Every gathering (before departure and before return) should count the number of people to ensure the safety of employees and the complete success of tourism activities.

4. Bring first-aid supplies to prevent employees from being injured or suffering from sudden illness (such as cold medicine, carsickness medicine, antipyretic medicine, band-aid, etc.). ).

In order to ensure the safety of employees, employees participating in tourism activities must obey the arrangement of the tour leader and tour guide, and should contact at any time and report to the tour leader and tour guide in time in case of emergencies.

6. During the tour, it is forbidden to act alone. You must report to the tour leader and go out in groups after obtaining approval.

7. Please bring your own rain gear, water cups and related travel and living equipment.

8. Pay attention to personal and property safety.

Eight, activity props

small gift

Nine. cost budgeting

3xxx yuan/person (including bus fare, scenic spot ticket fee, accommodation fee, meal fee, etc.). ), the total budget cost is about 3xxx yuan. This fee is paid by the company.

X. Other arrangements

Interesting games are allowed during the activity.

Theme scheme of May 1 children's wear store activities 3 I. Theme

Happiness throws the ball, and the next one belongs to you.

Second, the activity time

165438+ starts at 0 am.

Third, on-site preparation

1, music playing (first, warm up the venue, create a momentum with music, attract the masses, gather a certain number of people, and set off the atmosphere at the scene);

2. The sunshade is set and the staff is present;

3, opening, publicity slogans hanging.

Three. Main activities

There is a particularly large T-shirt hanging above the store (the pattern depends on the store name and clothing characteristics), and the coat is filled with balloons to make it full. -attract passers-by to stay.

Two oversized pockets are designed under the clothes (let them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. The audience threw paper balls from bottom to top, giving the winner a corresponding gift. (Requirements: Write your name and contact information on the paper ball, and several lucky people will be randomly selected from it after the activity. In the future, you can use this information to regularly send the latest preferential information of our store)-to attract students to participate and learn about the store information.

Finally, take the special coat as an artistic photo, write down the names of the students who participated in our activities this time, leave their names and contact information, and then post them on the shop wall. The purpose is to give consumers a chance to see their names, and have a sense of pride and belonging.

Rules and requirements:

1, left-handed -5 yuan coupon (valid for one month). Send it to the right-some daily necessities (such as washing powder, toothbrush, toothpaste, soap)

A gift for the lucky one-a pair of jeans or a fashionable T-shirt. (several)

2. The paper thrower should keep a certain distance from the empty pocket of the coat, and head for the prize under the command of the staff.

Special coat requirements: 1, bright colors and obvious patterns; 2, the pocket should be big and deep; You must hang up your coat before the activity (where to hang it is tentative)

Fourth, the specific promotion plan

Option 1:

For one person, the original price of the first item is 20% off the second item.

For two people, the first one is 10% off, and the second one is half price.

More than three people (including three people) are all 60% off.

Option 2:

Consumers who bought clothes in our store on the same day will give 10 yuan's clothing store vouchers (or membership cards, you can get 8.8% discount and points, and the higher the points, the lower the discount), so as to firmly grasp the guests with the vouchers, firmly grasp the guests' hearts and improve long-term repeat customers.

Theme scheme of May 1 children's wear store activities 4 I. Promotion purpose

Use the golden holiday to carry out large-scale promotional activities, increase product sales, digest inventory and seasonal products, stimulate channel activity, and effectively grasp the customer information of consumers.

Second, the promotion target

Target consumer groups of Xxx

Third, the promotion time.

On May 1-7, 20xx, the promotion interval can be advanced or extended as needed to ensure that the promotion activities reach consumers.

Fourth, promote cities.

National xxx retail store. Large-scale promotional activities are mainly located in third-tier markets and cities with poor sales performance, which can not only avoid large-scale damage to the brand image, but also greatly enhance xxx's local sales performance and popularity.

Popularization method of verb (abbreviation of verb)

Use powerful and effective price tools and multiple preferential combinations to create the momentum of color cotton revolution and popularization, and show the style of strong brand and strong marketing.

VI. Promotion theme

Shopping for seven days is fun, and I am very happy every day.

Subtitle: Four gifts surprise you.

Seven, promotional products

Xxxx series special products

Eight. Promotion operation

(1) Promotion strategy:

In order to complete the seasonal clearance work years ago, this promotion activity takes giving profits to consumers as the main operation means; In order to show the integrity of xxx brand product line and convey the comprehensive image of first-line brands to consumers, this promotion will be aimed at all products sold at the terminal. According to the inventory progress of products, the discount of inventory products will be enlarged to generate enough sales, and the newly listed products will make appropriate profits, with the aim of contacting consumer terminals and generating certain sales;

(2) Promotion form:

This activity takes into account that during the Labor Day, major shopping malls will launch various themed promotions and low-price discounts for female consumers. In order to avoid being mixed with these activities, we will adopt a scheme of overlapping three promotional contents, with four gifts as the theme subtitle and multiple benefits to attract consumers to buy:

1, once you buy it, you must send it! (First Gift) If you have ever bought top-class melon products, you can use the accumulated shopping bill in 300 yuan to get a pair of colored cotton socks at the business outlets.

2, buy now, send it right away! (Second gift) On May 17, all designated products will enjoy the Happy May Day price! The new product is 8.8% off. See the price tag of May 1 day for details. Buy any top melon products and send a pair of underwear to 200 yuan, and then send them after folding!

3, special offer, special delivery! (The third gift): The company will provide special products to dealers, including underwear, sweaters, pants, underwear, home, shirts and so on. The detailed list, supply price and market sales price of special products are provided by the customer service department.

4, even if you don't buy it, you can still send it! (Fourth gift): Attracting female consumers to buy and contact products with extra benefits that women are more interested in. At the same time, take a high-value beauty product as the first prize, strengthen the connection between promotional activities and the psychological needs of female target consumers, attract consumers to contact brands, and create the possibility of offline communication and trial purchase.

Rule setting: Even if you don't buy anything, you can participate in the lucky draw as long as you are willing to fill in the customer information.

Award setting: the first prize is beauty and skin care products worth xxx yuan.

Second prize xxxx colored cotton underwear or equivalent xxxx products.

A pair of third prize xxxx socks or a pair of equivalent xxxx products.

Note: the number of first prizes is set to three, but the specific implementation quantity and implementation price can be arranged according to the actual situation. This activity is aimed at female consumers.

The first prize is purchased locally by the dealer, the number of the second prize and the third prize is set by the dealer according to the local sales forecast, and the lottery box is purchased by the dealer. The customer information card for the lucky draw can be made into a business card with the same size and material as the business card, which is made by the customer himself.

Customer data card design (lottery card) reference:

Note: Those who buy special products will no longer participate in the gift-giving activities, and those who buy special products and participate in the gift-giving activities can also participate in the lucky draw. Buying gifts refers to buying genuine products, how many new products are available, and giving a set of underwear or sweaters. Some gifts can be selected from special products, which are specially used for giving gifts.

Requirements for the terminal:

1. Strong ability to organize customer activities, willing to invest and cooperate.

2. There are a lot of stocks before the May Day activities, and there are certain advertisements before the activities.

3. Strictly follow the "promotional price" set by the company. If you can't sell at the unified promotion price, the company will severely punish you.

Preparation of promotional materials (each activity point):

1, flag 16-20/10 square;

2.dm flyer 1000/ point

3. Poster 1/ point

Note: the company can make flags, dm sheets and posters in a unified way. The marketing manager should communicate with customers in advance, make statistics, and report each quantity to the company's customer service department before April 15, so that the company can arrange printing in time.

Nine. Preparation of large-scale promotion activities

1. During the activity, the activity site will send sales staff to distribute dm sheets at the gates of major shopping malls;

2. Activity point: When the shops or monopoly points are closed on April 30, the activity theme flags and posters are hung in the shops or monopoly points to attract consumers to stop and watch and set off the theme activity atmosphere;

3. Place a theme background and content description material (X-box or other materials) in an eye-catching position of each monopoly point;

4. The activity area should be at least 50 square meters. You can choose the open-air square in front of the mall or walk, or you can choose the activity square in the mall. Because there are many brands and manufacturers engaged in May Day activities, the venue should be negotiated in advance, and the sooner the better.

In order to strengthen the attraction of the event and the atmosphere of the scene, customers can hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue at the same time. To engage in these activities, we must be well prepared, and the setting of the live stage, the selection of the host, the determination of the actors and the selection of the content of entertainment activities should be meticulous and thoughtful.

Venue requirements: A T-shaped platform can be built in the center of the venue, and large-scale background paintings can be made behind it, and catwalks and performances can be performed. Several models are placed around the T-shaped platform, and there are buoys 10-20 sections around it. All the goods are placed between the float and the runway. All available places on the site should have top-level advertising inkjet to create a good atmosphere on the site.

X. personnel arrangement

This activity is operated by local distributors according to the plan. In order to ensure the smooth progress of this activity, there are two details that need to be assigned to special personnel during the implementation of the activity:

1, dispatch personnel on a single page

During the event, dm sheets will be distributed in the traffic passage of the event venue during business hours every day, which is responsible for transmitting the first-hand information of the event to female consumers. Requirements are: good image and temperament, neat dress, xxx obvious signs.

2. Lottery managers:

In order to ensure the orderly lottery, it is necessary to designate a special person to manage the lottery box, lottery tickets and prizes to avoid unnecessary disputes and affect the brand image.

3. Activity inspector:

During the execution of the incident, xxx sent personnel from all regions to check the incident. If it is found that there are deviations in the operation of dealers around the country, it will be adjusted immediately to ensure the synchronization of activities around the country.

XI。 Description of material production

The materials and media support required for May Day activities are as follows:

① Site support (more than 50 square meters)

② May Day poster

③ Wuyi X booth

④ Banner

⑤ Hang the flag.

⑥ Movable Backplane Inkjet Printing

⑦DM leaflet

Eight newspaper advertisements

Pet-name ruby TV subtitle advertisement

⑾ Lottery box for storing personal information left by consumers.

(Note: Please prepare the goods three days in advance, publish the advertisement one week in advance, and prepare the spray-painted props five days in advance. If necessary, dealers can add other ways, such as singing and dancing catwalks. )

Theme scheme of May 1 children's wear store activities 5 I. Purpose of activities

1, showing the strength of xxx clothing.

2, further expand publicity, through the spread of the media, improve the public attention of enterprises.

3. Take the opportunity to further strengthen the relationship between enterprises and local political and business celebrities. 4. Create necessary news points to form a high-density comprehensive communication effect.

Second, the activity design

1, time: May/morning of kloc-0/Sunday/morning of kloc-0/0: 00.

2. Theme: "Vigorous, dynamic and playful" XEO is a leisure world for men and women.

3. Location: Commercial Plaza of xxx City

4. Scale: large-scale, with more than xxx people directly involved.

preparatory work/be about to work

(1) Participant invitation

Xxx leader -XXX

Relevant leaders of the organizer -XXX

Xx local celebrities -XXX

X. Welfare Home for the Disabled -XXX

(2) Invite relevant media reporters to participate in the activities.

On May 1 day, reporters from xx Evening News, xx Daily, xx TV and other media units were arranged to attend the ribbon-cutting ceremony, and news propaganda with the theme of "vitality, positivity and fun" was released. At the same time, we confirmed the follow-up reports of related ribbon-cutting news with other 4-6 major newspapers such as xx.

(3) Prepare publicity materials for the ribbon-cutting ceremony.

A. Brochure of this activity, activity introduction

Casual clothing information (Fuzhou XEO Group shows CD information-presented to guests)

Written materials (for news media-a press release of about-—xxx words)

(4) Prepare activity supplies

A gift xx copies (provide commemorative gifts with xxx logo, and treat guests differently from ordinary guests).

B. audio-visual lighting equipment

C. the travel expenses of journalists are RMB xxx per person.

D. provide participants with 3 boxes of drinks.

E. During the activity, xxx's clothing will be provided for the publicity and display of the activity personnel and the prizes of the winners.

5. Site layout

A. Internal layout of venues

◇ Set up the background board and display platform of the main event venue.

◇ Place two national flags of Yi Labao in the product exhibition area to show the product image and increase the activity atmosphere.

◇ Set up XEO casual wear product exhibition area (the explanation personnel are XEO technicians).

◇ Ceremony equipment in place (including lighting and sound)

◇ Build a ribbon-cutting platform (for guests and leaders)

◇ Hanging banners above the ribbon-cutting platform

B. the external layout of the playground

◇ Make and place signboards of two activity venues (indicating parking lot, VIP lounge, ceremony hall, etc.). )

Two national flags of Yi Labao were placed in the base to increase the atmosphere.

Arrange VIP lounge

◇ Laying a red carpet on the main road.

The girls' drum band is playing outside.

◇ Hanging banners outside the venue

◇ Flower basket off-site display

Three red balloon arches are arranged outside the stadium.

◇ Eight big red balloons and eight celebration banners were hung outside the stadium.

C. Layout of movable doors

◇ Guest sign-in desk layout. The scale of the ceremony is large, and the two check-in desks are located on both sides of the entrance of the ceremony hall, which are set as guest check-in desks and media check-in desks (distinguished by placing sign-in cards).

◇ Put a pot of flowers, 1 copper plate and X sign-in pen at the sign-in desk (used to collect business cards of journalists and guests respectively).

After signing in, each person will have two hostess.

◇ Set up a slightly larger guide board at a distance from the sign-in desk, and specify the name of the ceremony in detail.

D. Layout of ribbon-cutting table

Banner above the stage

◇ ribbon-cutting platform background edition

◇ Set up projection cloth and projector to show XEO clothing.

◇ Infinite microphone, scissors, ribbon, color head tray

E. Service personnel

◇ xx miss etiquette (including X at the entrance of the event)

Host x name

◇ xx Women's Drum Band

X. Technical support personnel

◇ X Photographers and cameramen

X attendees in the ceremony.

◇ Organizer and other service personnel: xx

F. Information preparation and other meeting preparations

Gifts (divided into two grades, distributed to ordinary guests and guests)

Conference materials, promotional materials and information kits

Distribution of journalists' travel expenses

Miss etiquette wears xx.

◇ Guest Corsage xx

◇ Yi Labao hangs the X flag and puts it around the venue and the sign-in desk.

Sign-in card X, reporter X, guest X, guest X.

◇ X banners, (hanging above the basic door and ribbon-cutting table respectively)

◇ X copies of signature and X marks.

Design and manufacture of background board

G. What needs the cooperation and confirmation of xxx Marketing Department are:

1, gifts and prizes

2, ribbon-cutting materials (invitations, invitations), corporate and product promotional materials, information kits.

3. Travel expenses of journalists

4. Invited guests, ordinary guests and journalists

Third, the activity process design

Before 09: 50, the guest motorcade slowly passed through the flower basket and balloon arch bridge and followed the road signs to the parking lot. Xxx staff will receive the guests and guide them to the Vip room (VIP lounge), where drinks and xxx brochures will be placed.

At the same time, the women's drum band outside the venue is playing a jubilant movement to set off the atmosphere.

Registration begins at 09: 50

There are two sign-in desks at the ribbon-cutting place, 1 for reporters and one for guests, guided by two hostesses and signed by hand.

(The lights are on, the background music is excited and cheerful, and the projector plays XEO images and product display VCD)

2. The second phase of the activity:

10: 00 Jane

The color ceremony begins

(The audience darkened, xxx promo stopped playing, and the host announced the start of the ceremony. )

Moderator:

Good afternoon, ladies and gentlemen! Welcome to the XEO casual clothes cutting ceremony held here. Then we will have wonderful interactive activities. I hope that Fujian people will actively participate. At this important moment, please turn off your mobile phone or turn it on mute. Thanks for your support.

As we all know, Fujian XEO is an emerging enterprise focusing on casual wear for men and women.

N Moderator: (introducing guests)

Allow me to introduce the distinguished guests attending the meeting.

(Headlights chase the light, introduce a guest, and the headlights will catch up immediately. )

10: 05 Relevant leading guests delivered speeches in turn.

10: 30 Leaders cut the ribbon.

N Moderator: Thank you for your wonderful congratulations. Now, please pick up your scissors and start cutting the ribbon.

The audience focused on the ribbon-cutting platform, and the music was full of excitement and joy. The hostess cut the ribbon with one hand and walked onto the stage with the other, standing on the right side of the guests in turn. At the moment when the colored balls fell, ten thousand ribbons and colorful sheep fell from the sky, and the women's drum band played neatly and powerfully. Note: If ribbon-cutting activities are really needed, there should not be many ribbon-cutting people (including eight people). For the sake of solemnity, traditional ribbons should be replaced by ribbons.

3. The third stage of the activity (also the climax stage):

10: 40xeo clothes start:

① Leisure show: skateboarding performance

② "Couples Pairing for Grand Prix" activity

Xxx clothing product display and sales

Xxx Clothing: After seeing the future planning of XEO clothing, I believe all the guests will be more interested in XEO clothing.

Let's invite all the guests to enjoy the products of xxx clothing company.

(It was dark, and the small lights on both sides focused on the product exhibition places covered with red cloth on both sides of the ceremony. The red cloth falls slowly, revealing the latest exhibits of xx costumes, with casual and fashionable costumes on both sides) (background music "treading on thin ice" rings). Xx, general manager of xxx clothing, announced that all the clothes sold today and the cash of xxx brand clothes were donated to Fuzhou Welfare Institute for the Disabled, and the leaders of xx Welfare Institute for the Disabled accepted the donation from the company leaders on the spot. At the same time, put a sign: "Give your love to xx disabled people, xx movement is in action."

12: 30 organized xxx clothing brand landscape represented by disabled children in Fujian, which brought the activity to a climax.