Planning scheme of double eleven theme activities

Usually we will meet the double eleven. According to the schedule, we should prepare the Double Eleven Plan. The activity plan can make the activity as smooth as possible, so it really needs to be written. How many excellent double eleven schemes do you know? In order to meet your needs, I specially designed the "Double Eleven Theme Activity Planning Scheme" for reference only, hoping to provide you with reference!

Double Eleven Theme Activity Planning Scheme 1 1. Event Name: xx Bar Singles Day

(Very 6+ 1 waiting for you to join)

Second, the activity background:

(1) College students all know about Singles Day, but they are ashamed to celebrate Singles Day or don't know how to spend it. The consciousness of "I want to celebrate Singles Day" has not been established in everyone's hearts, and it has not really been liberated from the heart, which has become the main point of our publicity this time.

(2) The quality of activities held on the night of the Bar Festival is also questionable. The first is whether the quality of the people participating in this activity is high, and the second is whether it is shameful to spend in bars. In view of these two points, it is necessary to have appropriate access control policies and acceptable preferential activities.

Three. The purpose, significance and goal of the activity

(1) The main purpose of this activity is to let more people know about the bar, make it famous and contribute to the brand building of the bar. The brand of bar should be the integration of system and innovation. Only by following various systems can the bar operate in an orderly manner, and only by pursuing innovation can the bar become better and better.

(2) Activity significance: to achieve a win-win situation. More bachelors can spend a happy night here, and the bar has gained due income and increased its popularity. I hope they can experience the culture of Sun Bar.

(3) Activity goal: Those who intend to "carry out singles to the end" confidently shout "I love singles, and the single aristocrat is me". People who want to "get naked" realize "love"

Four. Time and place of activity:

Xx, XX, XX, at XX bar.

Brief introduction of verb (verb's abbreviation) activity;

1, sell tickets (one ticket for 5 yuan, group purchase discount for more than 6 people. Winning the lottery, the winning rate 1 1% is obvious, and 50% is hidden, mainly giving, supplemented by selling)

2. Wonderful programs (that is, bars often invite versatile people to perform)

3, love songs duet karaoke (six songs selected in advance will be announced during the publicity, and on-site registration will be made on the evening of the party. The number of applicants for each song is limited to three pairs, and each song will produce the best combination. Finally, these five couples will make the final PK and produce the champion of the night. The winner of 1 will get a gold coupon of 100 yuan, and the other four best combinations will get a 20% discount coupon)

4. Romantic ball squeezing activity (lovers can squeeze the balloon in any way, and a note will appear after the balloon is squeezed. They just need to do what the note says, and they can get a 10% discount coupon as long as they participate. )

5. On the heroic activities of drinking (the bar provides free drinks for the competition and conducts one-on-one competitions. After drinking, I will send two bottles of beer to the winning friends. )

6. Free bartending (couples and lucky customers who are successfully paired that night will have the opportunity to get bartenders and wine provided by the bar for free to bartend for each other. )

Double Eleven Theme Activity Planning Scheme Part II: Promotion Methods:

1, using discounts to promote sales.

2, give free gifts when they are full.

3. Redeem points or cash for points.

4. Buy at a higher price.

5. when it is full, it will be reduced.

6. These promotional activities have their own advantages and disadvantages.

Second, the purpose of promotion:

Shuang Jie used the large passenger flow during Mid-Autumn Festival and National Day to promote sales. The purpose is to retain big customers. So as to earn more credits and money.

3. Work before promotion:

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products adopt different promotion methods. In addition, for discounted goods, we should choose, for example, large products as promotional items. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect sales, but also affect buyers' praise for us. If you meet an awkward buyer, it will be really difficult to give you a bad review. Even if it can be cancelled, it will cost a lot of time and energy in vain. That's not worth it.

2. Determination of customer groups: In order to promote sales, of course, it is necessary to clarify the target of promotion. The target of promotion is your target consumer group. These talents are your source of wealth, not yourself. Therefore, the promotion must spread the promotion information to your target group, and your target consumer group will know it before the promotion will be effective. If you sell yourself, it's just casting pearls before swine.

Determine the target audience, and then choose the appropriate means of communication, such as online Wangwang news, signature documents, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, etc. Can play a role in spreading information.

Only when customers are sure can they choose the appropriate promotion method.

Four. Introduction of activity promotion plan

1, free when it is full.

When the purchase order reaches a certain amount (10), a free gift (one national emblem) will be given.

2. Redeem points or cash for points.

Exchange points for goods. Ten yuan is one cent. This is a very good return for old loyal users. This will also allow buyers with few points to shop more. If your points are enough to attract people to buy goods, maybe some buyers will go on a shopping spree to get enough points. This kind of promotion can attract customers to shop again and introduce new customers to shop, which can not only make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to online stores!

3. Discount. There is a big discount.

Anyone who buys things in our store on the Mid-Autumn Festival and October 1st can "buy goods with the value of 5 yuan from 2 yuan" or "buy goods with any original price from our store for 1 yuan". Only in this way can buyers be more attractive to our baby. It is always generally believed that the quality of discounted goods will always be worse. This is a psychological hint. To dispel this psychological hint, the buyer should think that the product I bought is actually the original price, but I spent less money and made a profit.

This is actually similar to a discount. But the feeling to the buyer is completely different. If you give a 7.7% discount to a $5 baby, the buyer thinks the baby is worth $3, and his quality is estimated to be $3. However, if you rename the discount as "You can take away the goods with 5 yuan value if you spend 2 yuan", the buyer will think that the value of this goods is still 5 yuan, but I only need to spend 2 yuan to get it, and its quality is still 5 yuan's.

4. Buy at a higher price.

On the basis of purchasing specific goods, consumers can get goods with active content at low prices by increasing the amount of activities; For example, if you buy a coat and add some money, you can buy headgear and other equipment at a low price.

5. when it is full, it will be reduced.

We will give you 10 yuan everything you bought in our shop during the Mid-Autumn Festival and October 1st. 30 yuan, minus 5 yuan.

6. Buy and give.

On the Mid-Autumn Festival and October 1st, whoever buys the specified goods in our store will be presented with over-value items; Cases, such as buying clothes and equipment and sending beautiful headdresses.

7. Lucky draw.

Lottery is a very attractive promotion scheme. 10/day During the Mid-Autumn Festival, all buyers who buy things in our store can participate in the lucky draw once. Opportunity is not to be missed. A hundred dollars prize is waiting for you! ! ! In addition, as soon as the essence post is released, soft text can also be used, as long as it contains promotional information or product information; The second is to establish more friendship links, especially those shops with large page views. Many people come across your shop while browsing; The third is to use search skillfully. It is suggested that the names of stores and treasures should be added with search keywords commonly used by buyers, which can increase the exposure of online stores, such as national day promotions and national day specials.

Double Eleven Theme Activity Planning Scheme Chapter III Activity Theme

Activity name: I pay for the movie, and Singles Day gives you a warm dedication!

Activity time: 20xx month 165438+ 10 month1.

Activity introduction

Publicity: With the slogan "You concentrate on being your sweetheart, and I'll do the rest", try to cater to the couples' urgent mood of creating romance. If you can honor your promise of giving away movie tickets on time and create opportunities to praise his girlfriend's beauty in front of her boyfriend, his boyfriend will probably support his girlfriend for beauty treatment and even buy her beauty treatment. Couples in the circle of friends are likely to become new customers of this beauty salon.

Activity content:

1, contact the cinema in advance and buy movie tickets at low peak hours;

2. During the activity, the top 20 people who open any treatment cards can get two tickets for Valentine's Day movies, a rose and a pack of lovers' plums.

activity theme

Activity name: Singles Day, we make you not lonely!

Activity time: 20xx month 165438+ 10 month1.

Activity introduction

Purpose of the activity: Take double 1 1 as the promotion theme, and highlight the experience price of "1 1" yuan consumption regardless of cost, so as to make customers feel the beauty salon special and attract more new customers.

Activity content:

On the day of the 1. activity, customers who hold the 1 1 yuan deduction card can pay 1 1 yuan to enjoy the care items designated by the beauty salon.

2. All registered customers who participate in this activity can get small gifts prepared by the beauty salon.

activity theme

Activity name: 1 1 beautiful beautiful and happy family.

Activity time: 20xx month 165438+ 10.6 —20xx month 1 65438+10/.

Activity introduction

Activity description: Do a beauty treatment in the beauty salon and send an enlarged family photo to make the client's family feel identity with the beauty salon she consumes.

Purpose of the activity: to extend services and promote re-consumption.

Publicity methods: expand the influence of beauty salons in the eyes of customers, and let more social groups with families sincerely give back to beauty salons; This kind of publicity can not only achieve economic benefits, but also achieve certain social benefits.

Activity content:

1. Customers who spend a certain amount in our store can get a family photo (no negative) provided by the photography center for free;

2. reach an agreement with the photography center in advance to print the name or greeting of the beauty salon on the customer's family photo;

3. Create warmth through such activities, gain the support of customers' families for their consumption, and tap social resources.

Double Eleven Theme Activity Planning Scheme 4 I. Activity Background:

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase the sales quota. Around 20xx 165438+ 10/010, many merchants launched a 50% discount promotion on Taobao, and 2 1 10,000 people snapped it up collectively, and 150 well-known brands participated. The single-day turnover is 936 million!

Second, the purpose of the activity:

Due to the limited exhibition space in the main venue of the "Double Eleven" event, our flagship store has only been open for 1 month, and it has not been supported by the exhibition space of Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.

Three. Activities:

2 yuan minus 1 yuan (equivalent to 50% off the whole audience) will be minus if you take it! It's all postage!

Advertising slogan: xx tells you: 50% off the whole audience!

Activity time: 20xx. 11.11early morning1till 24 o'clock.

Fourth, the activity analysis:

At present, there are 79 models in our store, of which 55 models are 2.5 times the ex-factory price, 22 models are 2 times the ex-factory price, and 2 models are on sale at 0.76 times the ex-factory price of 65438+. Only two specials will lose money after 50% discount, but the pictures on the specials are very poor and will hardly bring sales. Therefore, it is estimated that the commission loss of the "Double Eleven" 50% discount will not exceed 5%.

It is estimated that on the day of "Double Eleven", the turnover will be 654.38 billion yuan, and 80% of the sales will be concentrated in 20% of the hypermarkets. We belong to the category of 80% small and medium-sized stores, and * * * will share the remaining 200 million transactions, with an average of 5,000 yuan per store. Our goal is to reach an average of 5000 yuan.

Five, teamwork:

Artist: Take "Double Eleven" as the theme, and design the home page of advertising activities.

Copywriting: advertising slogan for refining activities.

Promotion: delete the discount set by the matching price reduction and third-party discount software, reply to the page about xx home textiles on the Internet, and publicize the store activities.

Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities. Shipper: Get the goods ready and contact the courier company in advance to prepare.

Double Eleven Theme Activity Planning Scheme Article 5 Activity Theme: Find another "other half" opportunity for you who are single.

Campaign slogan: I hope people are long/single no longer.

Purpose of the activity: steadily improve the brand of _ bar.

Venue: _ Bar

Activity time: 20 years165438+1October 1 1.

Activity background: Because Halloween has just passed, and there is not much room for the development of _ Festival in a medium-sized city like _, and the annual "Singles' Day" is coming soon, it is decided that this festival will not be very big, but it must be deeply rooted in people's hearts.

Activity content:

1. Ladies who arrive at the bar before 20: 30 on the evening of the event will each be given a cup of milk tea.

2. In the interactive session of the audience, if there is a young lady that the bachelor likes, you can write a short note and pass it on by the waiter to experience the fun of flying pigeons passing books.

3. Draw a lucky consumption prize at eleven o'clock in the evening, with a set of first prize 1:xx; 2 second prizes: 4 bottles of beer; 3 third prizes: 2 bottles of beer.

I hope people will live for a long time and there will be no more bachelors!

Hurry up and say goodbye to being single at _!