What are the commonly used expression techniques in graphic design?

1. Contrast and foil method

Contrast is the most prominent expression technique in artistic beauty that tends to conflict with opposites. It expresses the nature and characteristics of the things depicted in the work in sharp contrast and direct contrast. It uses each other to show each other, compares and contrasts each other, and achieves concentration, simplicity, and twists and turns from the differences presented in the contrast. Performance.

2. Highlight Features Method

Use various methods to capture and emphasize the unique features of the work itself, express them clearly, and place these features at the center of the picture. The main visual parts may be highlighted so that people can quickly feel it, pay attention to it and develop visual interest the moment they come into contact with the verbal image.

3. Use the method of association

In the aesthetic process, through rich associations, we can break through the boundaries of time and space, expand the capacity of artistic images, and deepen the artistic conception of the picture. Through association, people can When you see yourself or your own-related experiences in aesthetic objects, the sense of beauty often appears particularly strong, which triggers a sense of beauty in the process of association.

4. Rich in humor

Skillfully reproduce comic characteristics in works, seize local things in life phenomena, and use people's characters, appearance and behavior to express their emotions. Certain ridiculous characteristics appear. Humorous expression techniques often use interesting plots and clever arrangements to infinitely extend something that needs affirmation to the level of comics, creating a humorous artistic conception that is full of interest, makes people laugh, and is thought-provoking.

6. Use emotion to support objects

In terms of expression techniques, focus on choosing content with emotional tendencies, use beautiful emotions to highlight the theme, and truly and vividly reflect this aesthetic emotion You can move people with emotion and exert the power of art to infect people. This is the literary emphasis of graphic design and the pursuit of beautiful artistic conception and interest.

Baidu Encyclopedia--Graphic Design Theory