What is the main course of advertising major?

1. Students mainly study the basic theories and knowledge of advertising and related interdisciplinary subjects, receive basic training in scientific research methods, strategic analysis ability, creative thinking mode, business cooperation awareness, and have basic abilities in market analysis, consumer behavior analysis, planning, advertising creativity, and media strategy formulation and implementation. Core courses: communication, marketing, introduction to advertising, introduction to sociology, market survey and statistics, new media advertising, advertising planning and design, advertising effect, film and television advertising, advertising copy, advertising photography, advertising history, advertising laws and regulations, etc.

2. There are still many colleges and universities offering advertising majors, such as China Communication University, Xiamen University, Jiangnan University, Shanghai Normal University, Tsinghua University Academy of Fine Arts and Guangzhou Academy of Fine Arts. In addition, we must pay attention to the admission requirements of the school when applying for the exam. For example, some schools only need science students, and some schools have requirements for artistic expertise, and students will take an art test after entering school.

3. Graduates can engage in advertising and communication operations, planning, creativity, production, marketing and market research in media advertising departments, advertising companies, market consulting institutions, government departments, enterprises and institutions, cultural and creative industries and other related institutions.