What are the precautions in the planning of the press conference?

Matters needing attention in press conference planning are as follows:

First, when planning an enterprise press conference, we must first make clear the purpose and determine the theme. A press conference can only highlight one theme, and the theme must be clearly focused. For example, if you want to answer the performance of a new product. Then public relations personnel should make a fuss about product performance as much as possible. Excavate its news value. Judging its weight from its social influence and expected effect of communication, if the theme is ambiguous. It is easy to cause misunderstanding. There are many topics, which distract attention and affect the communication effect. Once the theme is determined, it should be emphasized in various ways.

second, choose a good time and place when planning the enterprise conference. In general, the time selected by the conference company for the enterprise conference should not conflict with holidays or days when major events are taking place. The same is true for choosing a location. First of all, we should consider creating convenient interview conditions for reporters, such as audio-visual equipment and auxiliary lighting for shooting. At the same time, traffic problems should be considered. The location depends on the theme of the meeting, such as the meeting room of the unit, or renting a hotel or hotel. At the same time, the specifications, grades and tastes should be considered. In short, everything should be based on reality.

third, the invitation object is accurate and practical when the enterprise conference is held. It is essential to prepare a speech outline and publicity materials for the conference. The size of the theme of the press conference held by the enterprise determines the scope of journalists invited. In addition, the invited journalists (categories) should be complete, and the news media of newspapers, radio stations and TV stations should be covered, with all kinds of words, photography and video recording.