What are the precautions in the production of film and television advertisements?

Film and television advertisements are TV commercial advertisements, which are widely used in corporate image promotion and product promotion, and have high social acceptance. So what are the precautions in its production?

Cultural summary of the whole process:

1. Mainly focus on product image. Many commercial films ignore the purpose of shooting film and television advertisements in pursuit of good looks, which easily leads to ignorance of the key points of the film after watching it.

2. Control costs. Because the production of film and television advertisements has high requirements on props, scenes, packaging and even some easily overlooked details, it is easy to exceed the expected cost of customers and is not accepted.

3. Make music meaningful. The charm of music cannot be ignored. A movie, you may forget its name, but as long as the melody inside is played, the audience can easily perform the plot inside.

4. The content is nutritious, not dry preaching. This is a common method used in traditional film and television advertisements, and it is always preaching. With the change of people's aesthetics, this technique has not adapted to the contemporary era, and we should also pay attention to this when making it.