Traditional Culture Encyclopedia - Photography major - Why is the news broadcast male right and female left?

Why is the news broadcast male right and female left?

The female anchor is a little shorter, and the logo is generally in the upper left corner, which looks more balanced.

We are familiar with News Network. Careful viewers will find that the anchor's seat is always male right and female left. Does this have anything to do with the golden section? Recently, some netizens put forward such a question on Weibo. Some netizens speculated that it was mainly to match the logo. "The logo of CCTV is in the upper left corner, and the man is taller, sitting on his left head is too close to the logo ..." Some netizens also proposed the golden section, which is the key to a good visual experience.

Why is the anchor male right and female left? The seemingly "accustomed" problem has puzzled many people. Some netizens replied: "The brand of CCTV is in the upper left corner, and the man is taller. Sitting on the left side of the head is too close to the sign. "

Regarding this issue, Wang Fang, deputy dean of the School of Communication of Nanjing Art College, believes that "this is mainly a matter of habit. The logo is at the top left, and the woman is short and sits under the logo. " Another photographer said: "There are four golden sections on any picture, which are the four points of the word' well'. Putting the portrait on these four points is the most comfortable from the visual point of view. However, the male right and female left have nothing to do with the golden section, mainly to balance the picture, because the logo is in the upper left corner and the female anchor is slightly shorter. "

As for why the logo is in the upper left corner and not in other directions, netizens also have different opinions. "In the early days, the logos of domestic TV stations were mostly at the lower left or right, and the display time was not long. It was just displayed by the way when the time was displayed." The netizen "Ikyokyo" of the well-known popular science website "Guoke. com" said that it was not until the early 1990s that CCTV changed the logo to the upper left corner, which always showed that TV stations all over the country changed it.

As for why it was changed to the upper left corner, "Ikyokyo" said, "Later, many programs had their own logos. If the logo is in the lower right corner or the lower left corner, then the icon of the program can only be on the other side, so some programs have to be subtitled, and the space in the middle is very cramped.

In addition, "Ikyokyo" also mentioned that the logo of foreign TV stations seems to like to be on the upper right, which causes some sports events to play the score on the upper left. Domestic TV stations cause the logo to cover the score when broadcasting, and then occasionally adjust it to the right. Wang Fang said that the position of the upper left corner, in the whole picture, is a relatively unaffected position, but visually prominent. "

Editor: Ye Ning Jade

Return to home page