Can you tell the difference between internet plus and+Internet?

Internet plus and? +Internet, can you see the difference?

With the development of internet technology and the support of state support funds, the popularity of internet entrepreneurship is getting higher and higher, and all walks of life should add the internet, or they will feel it! There are two concepts: internet plus and+Internet. These two words are often mentioned, but many people don't know the difference between them. So what is internet plus and+Internet? Today we will analyze it in detail!

I.+Internet

Say first+Internet. From the word itself, we can also see some clues, that is, traditional industries plus internet technology, such as selling things online and collecting money with mobile payment technology. In fact, in terms of business essence, these have not changed, and the product and user model have not changed. Just using Internet technology to better improve efficiency and business is essentially a traditional industry. Our photography studio also has a lot of online payment, which is just an act of+Internet, and can't be called internet plus.

Two. Internet plus.

So what exactly is internet plus? Internet encryption has two main characteristics: 1. Changed the supply relationship; 2. Established contact with users. Based on these two points, we will give examples respectively.

1. changed the supply relationship.

For example, in the traditional taxi process, the taxi company first obtains a business license, then recruits drivers with driver's licenses, and finally carries passengers.

It's different now. Since the emergence of platforms such as Didi taxi, passengers can be carried as long as they have a driver's license and a car, and there is no need for a taxi company at all, which greatly shortens the supply chain and changes the supply relationship. This is a typical embodiment of internet plus.

Our photography industry also has such examples, such as contract shooting, beautiful moments. Their business model is a reflection of internet plus. The traditional photography mode is that customers come to the studio, and then the studio arranges photographers to shoot. They let customers contact the photographers directly, which saves the intermediate studio link and changes the supply relationship.

2. Established contact with users.

The traditional sales model is that after the merchant sells the goods to the customers, the service process basically ends here, and at most some after-sales maintenance services are provided; Internet plus's mode of thinking is different. Selling goods to customers does not mean that the service is over. Instead, products are used as a medium to establish connections with users, and then follow-up promotion services are realized. For example, smart TV sets can be completed by buying them and watching TV programs directly. But unlike smart TV, it can also search for the programs and contents it wants to watch, and these contents often need to be open to members or purchased to watch. This is to establish a connection with users, and then to achieve follow-up promotion services. Internet plus's thinking is fully reflected.

This is also found in our photography industry. For example, some photo studios give smart photo frames to customers. Besides some personal photos, there are some advertisements in it. This can get some information about the user and then bind the user for a long time. This establishes contact with users.

Having said that, I think we should be able to distinguish these two concepts. Internet plus) is equivalent to a strategic change, which has changed some traditional inherent modes; +Internet is equivalent to a tactical change, the mode has not changed, but the user experience is better, so the two are still very different in essence and cannot be confused.