Traditional Culture Encyclopedia - Photography major - Introduction to departments of Shanxi Tourism Vocational College

Introduction to departments of Shanxi Tourism Vocational College

Department of Tourism Culture and Art

It is a characteristic department of the key construction of the hospital. At present, there are eight majors: cultural relic identification and restoration, aviation service, performing arts, gem identification and processing, advertising design and production, tourism handicraft design and production, decoration design, jewelry technology and identification. With distinctive professional characteristics, accurate positioning and broad employment prospects.

Department of tourism management

It is the earliest tourism department in the college, with more than 300 students 1.300, and it is also the largest department in the college. There are five majors: tourism management, tour guide, scenic spot development and management, hotel management, cooking technology and nutrition. Our department has long paid attention to specialty construction, curriculum construction, and the concept of Industry-University-Research's integration in running schools, and to the cultivation of students' practical operation ability and comprehensive quality. The discipline is mature, the teachers are strong, and they have accumulated rich experience and strength in running schools. Usually, we pay attention to capturing the most cutting-edge information, innovate the concept of running a school, and strengthen exchanges with domestic and foreign tourism colleges, tourism enterprises and institutions (travel agencies, hotels, scenic spots) and tourism research institutes, forming a very stable business contact, laying a good foundation for teacher-student exchanges, student internships and scientific research, and opening up employment channels for graduates.

Department of Tourism Foreign Languages

Have a strong sense of responsibility, high professional quality and dynamic teachers and management team. Full-time teachers 14, part-time teachers 10. Among them, there are 5 associate professors, 1 lecturer 10, 3 masters and 2 returned students. There are 3 foreign teachers and 4 professors of minority languages.

tour guide

Cultivate senior tour guides with all-round moral, intellectual and physical development, profound historical and cultural literacy, familiarity with basic tourism knowledge and skills, good foreign language proficiency, strong explanation ability and good service awareness. This major strictly abides by the post-oriented curriculum, so that students' professional knowledge is consistent with reality and they can get employment at zero distance. Graduates are mainly oriented to international institutions, engaged in outbound tour leader, planning, full escort, marketing, management and other work. The college is responsible for contacting employment units, and the industry has high income.

hotel management

Cultivate all-round development of morality, intelligence and physique, be familiar with modern hotel management theory and technology, and have a strong sense of modern service. After graduation, the demand for middle-level department managers and industry talents such as lobby managers, catering managers and housekeeping managers in three-star hotels is in short supply, and graduates need to book in advance, with good employment environment, high income and excellent working conditions. Employment is mainly for big cities such as Beijing, Shanghai, Tianjin, Qingdao, Wuxi and Nanjing.

Tourism English: cultivate all-round development of morality, intelligence and physique, engage in English language exchange in tourism and foreign affairs activities, and have strong cooperation ability, adaptability and pioneering spirit; At the same time, it has good psychological quality, professional quality and high-quality modern English advanced applied talents. Main courses: Tourism English, General Situation of Britain and America, Introduction to Tourism, Tourism Geography of China, Tourism Culture, Tourism Marketing, Policies, Regulations and Professional Ethics, Computer Application Foundation, Tour Guide Foundation, Tour Guide Business, Etiquette and Body Training, Public Relations, Music Appreciation and Simulated Tour Guide on the Spot.

legal department

Founded in 1985, it is the first vocational college in the province to offer economic and legal affairs, and it is also one of the first departments in the province to recruit three-year legal students from higher vocational colleges. In the past 20 years, the specialty construction of law department has always been at the forefront of similar colleges (departments), forming a mature school-running concept and model. In many aspects, it represents the advanced level of similar majors in similar colleges and universities in Shanxi Province and even the whole country, and plays a key role in demonstrating similar majors in similar colleges and universities in the province. Since its establishment, the Department has sent more than 2,000 qualified graduates to the society.

Department of Economic Management

Founded in 1984, it is one of the early departments of the school. At present, there are 0/4 professional teachers, including 8 associate professors, 6 lecturers, 3 masters and 6 double-qualified teachers. Most of them are young and middle-aged backbone teachers who have been engaged in teaching for a long time. They have rich teaching experience, strong teaching demonstration ability, high scientific research level and novel knowledge structure. The Department of Economics and Management has a simulation training center and a statistical investigation and consultation center on campus. Outside the school, there are professional practice bases such as Shanxi Statistics Bureau, Taiyuan Statistics Bureau, Shanxi Jiansi Company, Shanxi Haisheng Engineering Cost Consulting Co., Ltd., the third branch of Shanxi Hongtu Construction Engineering Co., Ltd., and Meitehao supermarket chain. Students' graduation practice and classroom study can be arranged scientifically, reasonably and orderly every year, which realizes the organic combination of production, learning and research and ensures that students can work at zero distance after graduation. Over the past 20 years, 37 12 graduates have been trained, and the employment rate of graduates has reached 99.3%. The employment destinations of graduates are mainly government departments, institutions, social organizations, joint ventures, foreign-funded enterprises, private enterprises and other units.

Department of International Economics and Trade

Established in 1987. 19 in the process of construction and development, we have always adhered to the school-running philosophy of "strict management, education-oriented, honest service and quality win", and formed a unique professional talent training model of "having the ability to find employment, having the ability to start a business, having the hope of further study and having a foundation for development". 19 Up to now, the Department of International Trade has trained more than 3,000 senior practical talents for Shanxi and even the whole country. There are 26 classes with 126 1 student. Graduates are distributed in administrative institutions and foreign trade, banks, supermarkets and other enterprises inside and outside the province, and have made outstanding achievements in their respective posts, which have been well received by all walks of life. The Department of International Trade has a perfect management system, a mature professional training plan, a complete simulated practice place and a high-quality teaching staff. Among the full-time teachers, associate professors account for 50% and graduate students account for 65%. Professional teachers not only have high theoretical level, but also have rich practical experience. Double-qualified teachers account for more than 80% of the total number of teachers. Teachers not only have the technical titles of teachers, but also include certified public accountants, accountants, statisticians, economists, tax agents, international business engineers, business management consultants and other professional titles.

Department of Computer Science

Founded in 1984, it is the first computer major of its kind in the province. After more than 20 years' development, all the teachers in the Computer Department are United and Qi Xin is working together. According to the guiding ideology of "based in Taiyuan, serving Shanxi and going to the whole country", they pay close attention to the construction of disciplines, teachers and laboratories, pay close attention to all aspects of teaching, arrange students' classroom teaching and practical skills training scientifically, reasonably and orderly, and accumulate rich teaching experience. The specialty construction and curriculum setting should meet the post requirements of the specialty as much as possible, "set the specialty according to the market and train talents according to the post", highlight the practical teaching link and emphasize the practical ability. In the teaching system, new knowledge, new technology, new technology and new methods are embodied as much as possible, and efforts are made on "characteristics", "novelty" and "occupation", which has achieved good school-running results.

Public course teaching department

Founded in 1984 (formerly the teaching and research section of basic courses), it consists of political theory teaching and research section, physics and chemistry teaching and research section, mathematics teaching and research section and physical education teaching and research section. There are 23 full-time teachers, including associate professor 10, 7 lecturers, 4 lecturers and 2 teaching assistants. The teaching department offers public basic courses for all majors in the hospital. The Political Theory Teaching and Research Section offers courses: principles of Marxist philosophy, principles of Marxist political economy, introduction to Deng Xiaoping Theory and Theory of Three Represents, ideological and moral cultivation, legal basis, philosophical basis, economic basis, professional ethics and employment guidance, western economics, world history, etc. Mathematics teaching and research section offers courses: advanced mathematics, linear algebra and linear programming, mathematical statistics, mathematics, discrete mathematics, operational research, applied mathematics, etc.

overseas travel

Cultivate advanced applied talents who have a solid foundation in small languages and can meet the needs of tour guides and foreign affairs activities in listening, speaking, reading, writing and translation. After graduation, students engage in foreign-related tourism and management in tourism enterprises and institutions and tourism industry associations, and engage in translation work in Africa with the national medical team. Main professional direction: tourism Japanese, French and Korean.

Identification and restoration of cultural relics

Cultivate advanced applied talents with all-round moral, intellectual and physical development, a certain historical and cultural foundation, systematic knowledge of cultural relics identification, protection and restoration, and professional knowledge and practical skills in tourism. After graduation, students can engage in cultural relics management in national tourism administrative departments, enterprises and institutions, and cultural relics management departments; As a cultural relic guide in various tourist areas and museums; Engaged in the protection of cultural relics in the national cultural relics management department and tourist attractions. Main courses: China history, cultural relics foundation, identification foundation, Shang and Zhou ancient philology, basic theory of cultural relics protection, China ancient culture, appreciation and protection of ancient buildings in China, history of China painting and calligraphy, edition identification and book collection, ancient Chinese coins, Chinese bronzes, China ceramics, introduction to tourism, foundation and practice of tour guides, development and protection of cultural relics tourism resources, etc.

Advertising design and production

Cultivate senior application-oriented talents who master the basic theories and methods of advertising and marketing communication, are familiar with the practical process in advertising operation, have professional skills in advertising planning, design and production, have high writing skills, strong computer image design and operation ability, and have certain foreign language listening and speaking ability. After graduation, students can engage in scenic spot planning and publicity in various tourism enterprises, institutions and scenic spots, and engage in advertising marketing planning in various advertising companies, public relations and communication enterprises, media advertising departments, economic consulting enterprises and large and medium-sized enterprises. Main courses: Advertising, Marketing, Introduction to Art Design, History of China Arts and Crafts, Design Sketch, Colors, Decorative Patterns, Graphic Creativity, Advertising Design, Packaging Design, Corporate Image Design, Advertising Psychology, Photography, Advertising Plane, 3D Design and Production, Introduction to Tourism, China Tourism Culture, Tour Guide Foundation, Tour Guide Business, etc.

Computer Applied Technology

This major trains advanced applied talents with strong computer theoretical knowledge and practical operation ability, and can master the knowledge and skills of software programming, database management and application, web page design, computer network construction and management, computer multimedia application and so on. Graduates of this major are engaged in computer application and maintenance, multimedia application, network management and development for various enterprises and institutions. Professional main courses: discrete mathematics, electronic circuit, digital logic circuit, microcomputer principle, programming language (C, VB), data structure, database principle, computer network technology foundation, operating system, software engineering, artificial intelligence multimedia technology, web page design, ASP application development.

enterprise management

Business administration takes business planning as its professional direction, based on the actual needs of society, cultivates all-round development of morality, intelligence and physique, analyzes and grasps market information and trends by using market research and forecasting technology, scientifically formulates business decision-making plans, and provides senior applied talents with business planning and consulting services for various enterprises and institutions. Business planning major is a new major established in view of the serious shortage of business planning talents in China. It is predicted that the annual demand for business planning talents in China is 600,000. Therefore, the prospect of engaging in business planning and consulting services in various enterprises and institutions is broader, which provides a lot of opportunities for the employment of such talents. In June, 2005165438+in June, 2006 10 and May, the students of our college took the junior business planner examination organized by the Ministry of Personnel, and the passing rate was 100%. Main courses: consumer behavior analysis, market survey and forecast, enterprise statistical evaluation and diagnosis, introduction to enterprise management, human resource management, marketing, investment economics, logistics management, enterprise strategic management, enterprise planning, e-commerce, advertising, business negotiation, public relations, marketing planning, international trade, finance, western economics, business English.

E-commerce (Tourism Direction) In order to adapt to the rapid development of the Internet economy and meet the social demand for electronic skilled talents in tourism, commerce and other industries, e-commerce majors cultivate high-quality skilled talents who fully grasp the basic theoretical knowledge and skills of tourism, commerce, management and modern information technology. Graduates of this major have the ability to skillfully operate and manage tourism and business enterprises by using the Internet, mainly engaged in the application and management of e-commerce and the updating and maintenance of websites and webpages. Main courses: introduction to tourism, network marketing, introduction to tourism e-commerce, tourism marketing, tourism financial management, tourism management information system, web page design and production, VF, travel agency management, hotel service and management, international trade principles and practices, e-commerce English, e-commerce case analysis (mainly in tourism and foreign trade industries), e-commerce laws and regulations, management principles, etc.

accounting computerization

Cultivate the basic theories and methods necessary for accounting professional posts, be familiar with relevant financial policies, laws and regulations, and have advanced applied talents with accounting operation skills, enterprise financial management ability and computer application ability. Graduates of this major are mainly oriented to financial management, accounting, statistics and other management work of enterprises and institutions, as well as auditing and consulting work of accounting firms. Professional main courses: basic accounting, financial accounting, cost accounting, management accounting, auditing foundation, financial management, computer application, tax law, accounting law, monetary banking, accounting for government and non-profit organizations, accounting English, comprehensive simulation practice, accounting computerization, and application of general accounting software.

Marketing and planning

(Direction of Tourism Marketing and Planning) This major is based on the needs of the development of tourism and its various industrial and commercial enterprises, and cultivates advanced technical applied talents who can adapt to the needs of the socialist market economy, develop morally, intellectually and physically in an all-round way, firmly grasp the basic theories and professional skills required for marketing and planning professional posts, and be able to engage in business management, product sales, marketing planning, market research and forecasting, public relations planning, advertising planning, business negotiation and other work. After graduation, I can engage in counter sales, business representatives, customer management, marketing planning, market development, advertising planning, business negotiations, public relations planning and other work in major travel agencies, hotels, hotels and various industrial and commercial enterprises. After China's entry into WTO, the market demand for marketing planning talents will greatly increase. Although there are some marketing talents, there is a serious shortage of senior marketing planners.

Professional main courses: introduction to tourism, tourism economics, enterprise strategic management, introduction to enterprise management, tourism marketing, commodity science, consumer behavior analysis, market investigation and prediction, market development planning, enterprise planning, business negotiation skills, modern marketing skills, advertising planning, public relations, marketing planning practice, e-commerce, and online marketing.