Kneel for Lin Chi-ling's information.

Gender: Female

English name: Lin Chi-ling.

Constellation: Sagittarius

Birthday:1974 (1963)165438+1October 29th.

Blood type: type B.

Height: 174cm

Weight: 53 kg

Size: 34C 24 36

Education: University of Toronto, Canada, double degree (Economics, Western Aesthetics and History).

Favorite clothes: romantic and feminine clothes.

Favorite person: Audrey Hepburn.

Favorite: travel

Life belief: Happy life, rich life.

What I am most satisfied with: My parents gave me a good average score.

Angel face Angel Tong breast fitness specialty store

Lee Cooper jeans endorsement

Olay shower gel

Olay emulsion whitening cleanser

Olay Moisturizing Bath Series

Justgold real gold shop

PantechG600

Kao Yi Shi lianglingcai laundry Jing

Chrysler traveler

Hitachi double blow air conditioner

Hitachi jingyin air conditioning DC wind tunnel

Taiyan Beishumei Ocean Massage Shampoo

Taiyanbei Shu Mei natural salt facial cleanser

Tai Yan Bei Shu mei shower gel

Wanjiaxiang

four leaf clover

Plants are great.

Vistra engine oil elf

Meng Fei si Yi Tong Wu Si chicken essence

Pure gold temperament gold ornaments (blue coral reef)

Misasha Cosmetic (Qiu Guang Star Color) Print Advertisement

Misasha Cosmetic (Qiu Guang Star Color)

Magazine plane model, auto show model

MTV: Leslie Cheung and so on.

"Lin Chi-ling fever" was a major phenomenon in Taiwan Province Province in 2004-2005. This is a phenomenon, because it not only disturbs the media, but also mobilizes resources in economic, social, political, gender, diplomatic, network and other fields. In just a few months, almost all people in Taiwan Province Province know her, which is a tornado-like popularity pattern. Moreover, although the media soon introduced "Lin Chi-ling's successor", we were still [blocked by advertisements] on the student reading station.

[Blocked advertisement]

The "Lin Chi-ling fever" shows no signs of abating.

Studying the "Lin Chi-ling phenomenon" has become an interesting job, and this research will certainly help us understand a lot of knowledge that has not yet been understood, or ourselves that have never been fully understood.

[Zhan Xiongwei]

From the deputy editor-in-chief of Federal magazine to the creative director of advertising, he has been in the magazine and advertising industry for 20 years. Now he is the editor-in-chief of the biweekly Digital Times and a student of the Institute of Journalism at National Taiwan University. He is hopelessly obsessed with new ideas, trends and new people in society. ]

Why can Lin Chi-ling be popular? Will she continue to be popular? What does her popularity mean to us ordinary people?

From the sociological point of view, a phenomenon that can disturb the whole society is often the result of social changes, which is by no means accidental. Behind the "Lin Chi-ling Phenomenon", we can pay attention to three interactive variables: celebrity, society and situation. A star, usually only under certain circumstances, can gain the recognition of a specific social group, thus generating large-scale collective mobilization. If this star is smart enough to keep pace with the society that supports her, watches her and protects her (usually a group of "new classes" in economy and culture), this phenomenon can be transformed into a more magnificent cultural movement. Jacqueline Kennedy in the United States in the 1960s and Princess Diana in the United Kingdom in the 1990s, with the support of young people struggling with the old forces in the United States and Britain respectively, became enduring symbol stars all over the world.

In the modern society of our daily life, although division of labor, cooperation and mutual benefit are obvious values, anyone can personally feel that the competition between large and small collectives in society is actually everywhere. At the turn of the times, it is natural and necessary for the new era to challenge the old era, because they have better work skills, knowledge and more cultural capital (the ability to create value and explain meaning), but at the same time, because of their age and seniority, they are often only at the bottom of the social power hierarchy, and a desire to "flow upward" naturally arises. But this does not mean that the alternation of each era can be magnificent. Generally speaking, the struggle of the times will be fierce and radical only when there is a large-scale "paradigm shift" in economic rules, technology and knowledge.

We have every reason to believe that "Lin Chi-ling Phenomenon" is a symptom of the greatest power alternation in Taiwan Province Province, and the role of "Beauty Lin Chi-ling" is a cultural symbol of self-identification, self-motivation and self-unity of a group of young new classes, and "Lin Chi-ling" is precisely the embodiment and spokesperson of this group of people's "idealized self"; Lin Chi-ling's popularity is not so much because of her personal beauty as because she "symbolizes" all the new values promised by a new class. Her popularity comes from this new class running, mobilizing and promoting their new values in all corners of society, in other words: young marketing managers, college students, new media people, new entrepreneurs, new officials ... in countless social practices,

Lin Chi-ling's popularity is not so much because of her personal beauty as because she "agrees" with all the new values promised by a new class. Her popularity is the result of this new class running in all corners of society, mobilizing and popularizing the new values they believe in.

To analyze how the three influencing factors "star", "society" and "situation" work, the scene will be particularly clear if we pull the perspective back to the starting point of Lin Chi-ling's popularity in April 2004.

It depends on the situation first. At this point in time, Lin Chi-ling has been a model for more than ten years and has endorsed more than a dozen products. In fact, she has always been the darling of photographers at product launches, but no one has ever known that "Lin Chi-ling" is the name of this beautiful woman. She changed from a "beautiful nobody" to a "glamorous thing", and the turning point happened to be the moment of social unrest after the presidential election.

If you go to the online search systems of China Times and United Daily News, you can clearly find that the news of "Lin Chi-ling" increased rapidly only after the presidential election on March 19 (the ratio of news in the first eight months and the last eight months was about one to thirty, and the news titled Lin Chi-ling was overwhelming), even in March 20041. The editor of China Times also used the title "Wang Xiaoshu and other famous models have produced beautiful books", instead of taking Lin Chi-ling as the news protagonist (today, the publishing house will only use Lin Chi-ling, and the other four can stand aside). It can be seen that before the presidential election, Lin Chi-ling was completely "not red".

Answer "Why did Lin Chi-ling suddenly become popular at this time?" , is the key to interpret the "Lin Chi-ling phenomenon". The second factor we have observed here can be traced back to "Star Lin Chi-ling" in April 2004.

[In the process of the rise of handsome guys and beautiful women, simple "handsome" and "beautiful" are by no means the key factors. They are as necessary as the pedestal at the bottom of the pyramid, but like those big stones, they can only help you see some ups and downs far from the edge of the desert.

Compared with the beautiful women familiar to Taiwan Province people in the past, Lin Chi-ling had several very intriguing media images at that time:

First, she has a relatively special degree-she graduated from the University of Toronto in Canada (overseas degree) and has a double degree (western art history and economics, which combine the two most in-depth and opposite concepts of art and knowledge), breaking the inertia of social concept that "beauty and knowledge are inherently far away".

Secondly, she has a relatively high height-170 cm seems to be a barrier in the familiar beauty experience in Taiwan Province Province, and the beauty beyond this scale is usually less flexible (physically and intellectually). Height 175 cm, Lin Chi-ling, who moves freely on the platform, is a great breakthrough. From the perspective of body sociology, a tall but flexible body usually means that the character has more spiritual self-control.

Third, she has an unusually soft personal demeanor-Lin Chi-ling has a rare humble gesture of "shrinking herself" when facing the spotlight. This relatively low-key, introspective trait embodies the powerful talents of the above two, and integrates them into the rare and extremely special elegance and calmness of public figures. She will not rush to hold a press conference to refute, provoke, correct or create new rhetoric; This interactive strategy of "de-linguistization" not only breaks away from the noisy adult world and the noisy youth society, but also outlines a fresh star value.

In the process of the rise of handsome guys and beautiful women, simple "handsome" and "beautiful" are by no means the key factors. They are as necessary as the pedestal at the bottom of the pyramid, but like those big stones, they can only help you see some distant ups and downs on the edge of the desert. The new handsome boys and beautiful girls in each era should put forward new charm elements, so as to disintegrate the old aesthetic of handsome boys and beautiful girls in the previous era and board the audience above the social vision.

Lin Chi-ling is beautiful, but beautiful women abound. What really makes Lin Chi-ling stand out is her knowledge and experience, body and style. It is these three points that make her find a fresh breathing space in the troubled times when Taiwan Province Province is struggling for blue and green, and people are cursed by newspaper pages and TV channels. Soon, media people, businessmen and politicians smelled the huge economic output value of this space, and various resources rushed to invest (from playing the role of Japanese tourism ambassador, endorsing the international brand Longines Watch to hosting the Golden Horse Award), which contributed to her unparalleled magnetic attraction.

The third angle is "society". The chaos of the presidential election in March provided time and space conditions for Lin Chi-ling to become famous, but this was only a short-term demand of social sentiment. Lin Chi-ling has been popular until now. The territory of red has expanded from drama edition to social edition and news edition, and the breadth of red has extended from Taiwan Province Province to Chinese mainland and Hongkong, which shows that there are a group of collectives in our society who not only consume Lin Chi-ling's short-lived frankness and uncontroversial (through the media), but also enter a bigger and deeper "identity".

Accurately speaking, we clearly feel that a large group of people in society have become "Lin Chi-ling fans", "Lin Chi-ling voters" and "Lin Chi-ling".

"fandom" is emotional, ignoring the negative news of stars and following it firmly is the basis of star charm (such as fans of Bae Yong Jun). After accepting the emotional call of a star, voters will continue to have a dialogue with the star's values, which is of great breadth and persistence. However, once some "life politics" propositions of stars ("environmental protection", "sympathy for the weak" and "animal rights") are questioned by voters, they will turn around collectively (for example, artists who drive after drinking will always be fascinated, but there will be no voters).

The economic output value of "groupies" and "voters" is relatively weak. The social style tribal identity described by the concept of "ethnic group" is really a "killer application" in star economics. The reason is very simple, because the main producer of economic output value and the defender of star kinetic energy are not stars, but you, me and him in the style tribe. Look at the Madonna family in the early 1990s, the Ayumi Hamasaki family in the early 20th century, and the ipod family of Apple computers today. These tribal clans "dress themselves up", "consume" tribal cultural goods and "promote" the concept of tribal leaders in their daily lives. They pretend to be the disseminators of the "new whistle of the times" and call on more people to join in, and when the new stars eliminate the old ones.

In the "Lin Chi-ling Phenomenon", we should be able to clearly see the shift of "starlight power"-Lin Chi-ling surpassed Xiao Qiang, while the "Lin Chi-ling clan" eliminated the "1940s" in Taiwan Province Province.

Xiao Qiang was once a popular superstar in the society over 40 years old in Taiwan Province Province. In the 1990s, when she rose, the two symbols of "beauty" and "strong woman" were combined with her for the first time, which became a social trend. Everything in Xiao Qiang's career has been carefully calculated. This social image is related to the developed management rationality (instrumental ra) of ODM electronics industry in Taiwan Province Province at that time

But there is no doubt that Xiao Qiang and his management rationality in his forties are no longer the expected value in the new era of globalization. A new era with a similar background to Lin Chi-ling was born in the era of getting rich first, martial law and internationalization in Taiwan Province Province. They have better academic qualifications, better English ability, richer international experience, more self-confidence and more desire for self-practice. In other words, they are the times with the most individualistic beliefs in Taiwan Province Province.

The social style tribal identity described by the concept of "ethnic group" is really a "killer application" in star economics, because the main producer of economic output value and the defender of star kinetic energy are not stars, but you, me and him in the style tribe. ]

In fact, the romantic pursuit of "dream", "possibility", "drift" and "accident" in the new era has a high internal tension with the severe ethics of "discipline", "obedience" and "calculation" in the "risk era" of the same society for forty years (many entrepreneurs say that the small era is a "strawberry family" and many entrepreneurs say that the small era is.

Lin Chi-ling's attitude at ordinary times is modest, but when she is a professional model, her walking posture and expression all show a high degree of self-confidence and domineering, which is a confident style that combines life beliefs, body maintenance, life strategies and aesthetic feelings. The new era of globalization in Taiwan Province Province may not be as beautiful as her, but the yearning for this "aesthetic lifestyle" is quite like-minded. When people over the age of 40 are more keen on the confrontation between the ultimate political ideas of blue and green, the new era finds the point of recognition and resistance in Lin Chi-ling. As a member of Lin Chi-ling family, it represents a firm self-worth and proves that we are not alone. We can also find the "alternative victory" of this ethnic group in the rise and fall of Lin Chi-ling and Xiao Qiang.

With this understanding, we can evaluate more conveniently: How long can Lin Chi-ling be popular? And if she wants to continue to be popular, what new relationship and interaction may she have with society? The "situation" in which blue and green compete has greatly increased Lin Chi-ling's popularity. It seems to be an accident of time, but it is actually a historical necessity, because the new era that has thrived will choose their spokespersons sooner or later (just like Xiao Qiang in the manufacturing era). However, the key to Lin Chi-ling's continued popularity lies in the new class relationship between society and her.

The 1960s, when Jacqueline Kennedy rose, was an era of collective rebellion among young people. Her modern personality echoed the atmosphere of the times at that time. ]

Marilyn Monroe shows the unique charm of "being a woman", which is a lazy female trait that makes men fall for it, and reflects the expectations of a large number of white-collar workers for gender and career. ]

Let's take a look at the story of four female stars becoming the "fashion of the times" in the English world:

Jacqueline Bouvier Kennedy onassis (1929- 1994), President Kennedy was assassinated in 1963. However, this tragic event has made Jacqueline a "national treasure" of the United States and a global fashion, culture and life value idol. The 1960s, when she rose, was an era of collective rebellion among young people. Jacqueline's modern personality (always ready to update herself, demanding that tomorrow's me must be different from today's) echoed the atmosphere of the times at that time.

Marilyn Monroe (1926- 1962) became a sexy goddess for filming "Seven Years of ltch". She was the first person in the western world to liberate women from the image of a good wife and mother in the family after World War II. Women are no longer just sex slaves of men. The division of gender roles in industrial and commercial society gives women the power to reverse the status of "domestic workers", and women have the ability to show their unique charm as women. This is a lazy female trait that makes men fall for it, reflecting the expectations of a large number of white-collar workers for gender and career.

Princess Diana (196 1- 1997) swept the world in the 1990s. She symbolizes that women all over the world can become independent people without men (even high-ranking officials like Prince Charles). Her charm comes from her ability to deal with the grief of life independently, which is stronger than that of men (she disclosed this gentle and tenacious story, thus subverting the power structure and touching men and women all over the world). She went to Bosnia to promote anti-mine activities, and also went to Africa to take care of malnourished children. She led two children against the royal family independently. Diana represents an independent, confident, beautiful and charming social rookie.

Audrey Hepburn (1929- 1993) is regarded as the first "intellectual" female star in Hollywood. Although she is shy by nature and seldom takes part in public activities, she has appeared in every play (from Roman Holiday in 1953, Breakfast at Tiffany's in196 to Breakfast at Tiffany's in 1964). If Virginia wolf, a talented British woman writer, spoke for the sad years of the "lone star" of intellectual women in the 1920s, Audrey's life is a metaphor for the "star-studded" Jedi counterattack of intellectual women in the second half of the 20th century. [Princess Diana swept the world in the 1990s. Her charm comes from her ability to deal with life's grief independently, which is stronger than that of men. This gentle and powerful story that subverts the power structure is touching. ]

Audrey Hepburn is the first female star with "intellectuality" in Hollywood. If Woolf, a talented British woman writer, speaks for the sad days of the intellectual woman "Lone Star" in the 1920s, then Audrey's life is a metaphor for fighting back against the intellectual woman "Stars" in the second half of the 20th century. ]

Throughout the long-term life history of these four women, we can find that they all gained a high star index after experiencing a "female tragedy" (divorce or widowhood, Audrey experienced two divorces). This is not to say that misfortune helps win social sympathy, but that "unfortunate circumstances" create an opportunity for them to express their unique personality, because "sadness is hard to disguise" and "sincerity cannot be faked". Their personal life pains, from the beginning as spokesmen of "British women", gradually became "virtual psychologists" who set an example and taught individuals in the "clan" how to overcome their sadness.

Therefore, if Lin Chi-ling wants to continue to be popular, he must be judged by his ability to handle the tragic situation of life. For an unmarried woman, such conditions are cruel. But don't ignore: lovelorn, injured, getting old, career frustrated, being vilified by opposition forces, occasionally losing control of emotions, and exposed complacency are all "small-scale tragedies", and what is more profound and mysterious is that perhaps "not getting married" itself will be a "female tragedy" that challenges her.

Lin Chi-ling's background, as well as her cleverness and sensitivity in the process of her rise, are enough to keep her popularity rising, but the result depends on how she manages her life in the future and whether she has the ability to create "ethical fashion". The so-called ethical fashion is whether she can show a leading and contemporary style in the face of illness, sadness and joy. When Jacqueline, Audrey Hepburn and Princess Diana were engaged in charity or served as ambassadors for peace, they all showed the sincerity that society lacked at that time, and even the activities they chose were extremely innovative and forward-looking.

"Goddess" is the social mechanism of "sanctifying" the soothing power of primitive motherhood in our lives. In the process of identifying with the "goddess", social people seem to be able to return to infancy, snuggle up to their mothers' chests, and get the satisfaction of security. ]

The last question: industrial society all over the world does not need a male idol, but why there is absolutely no "goddess"-there are also clues to understanding in sociological research!

Coco chanel was the first well-known female public figure when the civilization of Western Europe turned to the early 20th century (19 13, she launched the classic perfume "No.5", which is still a bestseller). However, if we carefully explore why women can't become public figures, but later they can have unparalleled popularity as male stars, we can find that Chanel in Paris is also like Lin Chi-ling in Taiwan Province Province. It's just an endorsement symbol. The change of industrial society behind the times seems to be the key driving force-perhaps more directly, the more industrialized social funds need the goddess of power!

In view of the constant pursuit of economic output in industrial society, women have been pulled out of their families and put into the workplace, and the "goddess" has become a symbolic reason for their identity and unity. Besides, the role of "goddess" has a lot to do with mental anxiety within society. Most of the ethics and knowledge in industrial society teach people how to succeed. Paradoxically, in industrial society, the skill most people need is "how to accept failure"-in competition, success always belongs to a few people, and even those few people mostly fail in family and interpersonal relationships ("Even if I win the whole world, I lose to myself!") ) )。 People in industrial society have the pleasure of attacking the city and plundering the land during the day and are more afraid at night. Who will comfort lonely and frustrated souls?

"Goddess" is a social mechanism that makes us feel the most primitive maternal soothing power in life and sanctifies her. In the process of identifying with the "goddess", social people seem to be able to return to infancy, snuggle up to their mothers' chests, and get the satisfaction of security. In the forties and fifties, the cockpit of American navy fighter planes was covered with photos of big-breasted actresses. These images are not necessarily used to satisfy the pilots' desire for sex, but to help these men return to their mothers' arms in do or die, hoping that she will give you the last courage.

In modern post-industrial society, people are not always successful. Both men and women need a quilt that they can't see during the day. She is hidden in everyone's heart and finally embodied by a symbol icon. Modern people feel the warmth brought by "endless love" while sharing this idol.

Perhaps this is another reason why the humble and easy-going Lin Chi-ling is so popular in Taiwan Province Province. ...

Although she opened up her popularity with a sexy figure curve, for many people who are infatuated with Lin Chi-ling silently, the smiling face of the girl next door who is full of sunshine is the most unsatisfying picture, which the marketer Lin Wenqin calls "sweet smiling attraction".

According to the analysis of plastic surgeon Lin Jingyun, judging from Lin Chi-ling's five senses, her beautiful straight nose and sunny smile match just right, giving people a very harmonious visual enjoyment.

Ai Xianjia and Hong Quan, spokespersons who have cooperated in TV advertisements, said that they were deeply impressed by Lin Chi-ling's cordial working attitude. No matter how busy and tired he was at work, Lin Chi-ling smiled at not fade away and even signed a photo for the fans waiting at the shooting scene.

When interpreting fashion brands, Leng Yan likes to show her big girl's smile in private. These two kinds of Lin Chi-ling have their own supporters, which also makes her take numerous endorsements with changeable amorous feelings, spanning high-quality goods and mass goods.

[Numerologist Cai Shangji: W-shaped chin is a typical face of a beautiful woman, but it will be unstable in the early stage of love, and it will be happy to get married late like Brigitte Lin. ]

Broadcasting news with a sweet smile, Patty Hou quickly won the title of the first beauty anchor in the province. Plastic surgeon Lin Jingyun analyzed why Patty Hou made people feel that she was smiling all the time, because her eyebrows, eyes and corners of her mouth all showed upward radians.

In March, 2004, Patty Hou and Lin Chi-ling co-hosted a party and announced the finalists of the Golden Melody Award. In July, Lin Chi-ling was invited to participate in an entertainment news program hosted by Patty Hou, causing a "Patty Hou or Lin Chi-ling Beauty?" Discuss the topic.

Writer Sun Weimang said that beautiful women should face scandals with confidence. When Patty Hou was photographed kissing the scandal object, she could choose not to respond, instead of insisting that it was the shooting angle.

Since it was widely reported by the media in 2004, Lin Chi-ling's figure curve has been the focus in front of the screen, together with adjectives such as "golden ratio" and "perfection". Lin Jingyun, a plastic surgeon, said that the ratio of upper body and lower body in Lin Chi-ling is just the best ratio of 3 to 7, and some magazine articles also analyzed that Lin Chi-ling's body parts really meet the golden ratio of 1 ratio 1.6 18.

In addition to a nearly perfect figure ratio, Lin Chi-ling is one of the few models in the East who is good at fashion photography by French photographer Chang Yi. Wearing the works of western designers can make the tailoring of clothes perfectly show the advantages of figure. Lin Chi-ling, who has a good figure, will moderately show the charm of women in her clothes and leave an elegant impression with elegant and beautiful body language.

[Hairstylist Li Shude: Xiao Qiang has the standard safety beauty head in Taiwan Province Province, with wavy long hair and clean hair, which has created an elegant image of a temperament beauty. ]

In the advertisement of Xiao Qiang's famous work Holly pantyhose, she wore a bright red low-cut dress and bent down to fight for stockings with the dog, which established Xiao Qiang's image as the first beauty in Taiwan Province Province. Since then, Xiao Qiang has always been a slender actress, often appearing in front of the public in sexy nude clothes. Her dress principle does not emphasize fashion sense, but aims at expressing various sexy images.

After being widely concerned, Lin Chi-ling got many opportunities to speak for the image of "beauty". For example, Xiao Qiang is often invited to attend the premiere of powerful films held by Fox Film Company. However, in July 2004, the premiere of House of Flying Daggers was changed to invite Lin Chi-ling to walk the red carpet, which also made the media start to associate Lin Chi-ling and Xiao Qiang with the title dispute of "the first beauty".

Lin Chi-ling is a model in this industry, and what is more appreciated is her catwalk career. Huang, a photographer who appeared in many shows of Bazzar magazine in the early days, said that Lin Chi-ling was his favorite model because of her beautiful figure curve, face proportion and body language under the camera.

Lin Chi-ling's catwalk performance can be judged by the level of her catwalk invitation. In August, 2004, Chanel's Taiwan Province autumn and winter fashion show was regarded as the highlight of the fashion circle, and all domestic first-line models were present. After the appearance of special guests Zhang zhen and Feng Delun, Lin Chi-ling took the lead. /kloc-In October, Lin Chi-ling was invited by Langfan to attend Paris Fashion Week, which was the highest honor of the modeling circle.

Li Shude, a hair stylist, said that compared with other models, Lin Chi-ling's hairstyle is distinctive and distinctive, and her slightly curly layered hair matches her heart-shaped face. Light reddish brown makes her skin look whiter, and the length of her hair matches the proportion of her body just right.

[Numerologist Cai Shangji: The face texture is tender as a ripe peach. It is necessary to strengthen the tolerance of gestures and have more personal style of conversation. ]

In Kym's chocolate advertisements, Yao Caiying, with a bright smile, is regarded as a promising young successor of Lin Chi-ling. This year, she was also favored by Angel Tong after Lin Chi-ling, and signed a contract to become the spokesperson of slimming company. In the modeling circle, Yao Caiying has not experienced and performed in international big shows, and the body language of catwalks has not developed its own characteristics and personality, which can also be seen from the hairstyle.

Li Shude, a hair stylist, said that models usually have long straight hair, which is convenient for modeling and meets the needs of various types of catwalks. Yao Caiying, like most models, has very simple and natural long straight black hair, which can't add points to the overall character building.

The concern and memory of the same society constitute the image of beauty in history. 1962 Taiwan TV started broadcasting, and mass media let beautiful women in movies, TV programs, advertisements and other fields enter our lives. Let's review the beautiful women and classic photos that have shone in these forty years.