Why Huawei's image no longer needs Leica?

Twenty-two years ago, the world's first mobile phone with a camera was born. At that time, the camera was only 350 thousand pixels, and the photos had to be viewed by computer. In the long years that followed, mobile phones have been accumulating pixels. At that time, perhaps no one thought that the current mobile phone images can be comparable to professional cameras.

Looking at the development history of mobile phone images, Huawei is the most brilliant one.

The most classic is that in 20 18, Huawei P20 series was born. With the joint efforts of chips, algorithms and AI, it directly "slaughtered" the image agency DxoMark. Since then, Huawei seems to have been on the flagship image road of "debut is the peak".

Today, in the journey of Huawei's flagship constantly refreshing the ceiling of mobile phone image, no mobile phone brand can really surpass it. Stacking materials and pixels, whoever cooperates with the famous professional optical faucet can make the mobile phone thin and fit into a larger camera at the same time. When manufacturers fall into the strange circle of cooperation between these piles of hardware and professional brands, the competition on the mobile phone photography track has come to a standstill.

Obviously, simple heap hardware parameters are not the direction of mobile phone photography, and there can be no qualitative leap. The most fundamental problem is to deepen the cooperation between software and hardware. So we saw Xiaomi, OPPO and other brands began to increase their efforts to study algorithms and launch their own image chips. Vivo and Yijia also cooperated with Zeiss and Hasselblad respectively, trying to seize the opportunity in the flagship mobile phone image, but they were always weak.

After careful calculation, it seems that only Huawei has really cooperated successfully and exploded the market, which is mainly due to Huawei's continuous investment in imaging and solid technology accumulation. On the one hand, in cooperation with Leica, Huawei has continuously increased R&D investment, and integrated and adjusted its own systems, chips and AI algorithms to form an exclusive style; On the other hand, Huawei is also deeply involved in the process of lens optical design and testing standards to ensure the final imaging quality.

So now we can see that even in Huawei's non-Leica cooperative models, the photo effect is still very bright.

Today, Huawei Image TM, with its iconic technological innovation, excellent shooting experience and high-end Image culture as its core, has become the only brand that can compete with Apple Image, leading the progress and leap in the field of mobile images.

Debut is a signpost.

Looking back at the development history of Huawei's mobile phone image, almost every launch and innovation directly hit the pain point of mobile phone image and always led the industry to change.

Huawei P9 series launched Leica dual cameras, leading the trend of dual cameras for domestic mobile phones.

Huawei P 10 series joined the portrait photography mode for the first time, creating an era in which the whole people experienced portrait photography.

Huawei P20 series super night scene mode made a stunning appearance, and took the lead in shouting the slogan of "AI image master", which made the mobile phone have the thinking ability like a human. Huawei also took this opportunity to slaughter DxoMark, and stood on the top of the mobile phone to take pictures;

Huawei P30 series introduced TOF lens for the first time, and introduced periscope telephoto camera, which broke the bondage of mobile phone zoom.

XD Fusion image engine launched by Huawei P40 series takes computational photography a step further, and its full-time full-focus ultra-clear image overcomes more complicated portraits and moving environment scenes.

By the time of Huawei P50 series, when all major manufacturers were stuck in the logic of stacking materials and grabbing gimmicks, it seemed that mobile phone photography had reached the ceiling, and the hard core of its imaging technology once again exceeded everyone's expectations. With the blessing of two black technologies: dual pixel design, computational optics and primary color engine, Huawei P50 series began to pursue what you see is what you get.

What you see is what you get.

Once the definition of mobile phone shooting is solved, it's time to move on to the next topic, which is realism.

No matter what kind of terminal is used to shoot, it is inevitable to encounter large and small problems such as color difference between the real thing and the film, deformation of the lower edge at wide angle, unclear characters in dark shots, and capturing dynamic afterimages.

As we all know, the photos taken by wide-angle lens tend to be distorted to some extent, and the larger the field of view, the more serious the distortion. In order to realize the super wide-angle experience without distortion, Huawei P50 Pro adopts a free-form lens, which can help to control the light in different fields of view independently and suppress the distortion from the root. Equipped with an ultra-wide-angle lens with an equivalent focal length of 13mm, it has an ultra-wide-angle field of view of 120 degrees, and can also achieve ultra-macro shooting of 2.5cm. With the anti-distortion black technology algorithm, the close-range shooting experience is improved. The telephoto lens is equipped with computational optics and AIS Pro super anti-shake technology, which can shoot people, things and beautiful scenery outside the digital zoom range of 100 times, and also make the close-up of the picture clearer and more realistic.

At the same time, Huawei P50 series has high-speed focusing ability, zero shutter delay, intelligent exposure reduction, motion blur reduction and other technologies, allowing users to calmly record every wonderful moment in life.

In terms of color and light shadow, Huawei P50 series adopts a new generation of environmental spectrum information acquisition sensor, which improves the resolution of environmental spectrum by 50% and the accuracy of average hue by 20%, so the improvement of color and resolution is more accurate, and it can more truly restore the colors and light and dark scenes in the real world.

Lingpao computational photography

If Huawei and Apple were two giants in the field of computational photography before Huawei P40, Huawei's leading edge in the field of mobile computational photography will be consolidated with the full release of XD Fusion Pro image engine on P40.

Later, Huawei P50 series brought the concept of "computational optics" across the times. Hyperspectral super image unit can find details other than visible light, and participate in the process of XD Fusion Pro computational photography, which brings excellent shooting experience for dark scenes.

Take P50 Pro periscope module as an example. When the image enters the optical device, 50% of the image information will be lost. Without the participation of computational optics, only 60% of the original image information can be recovered at most, and with the addition of computational optics, 25% more image information can be recovered. Recovering 60% of the image information from the first half can be improved to 8 1%.

In addition, compared with P40 Pro, the XD Fusion Pro super filter system of Huawei P50 Pro is improved by 103%. XD Fusion Pro ultra-dynamic range technology improves the dynamic range capture ability by 28%.

Nowadays, the hardware competition has approached the ceiling, and mobile phone images have officially entered the era of computational photography competition, which means that mobile phone brand manufacturers must improve their comprehensive strength and software and hardware synergy, and also put forward high requirements for the core technology and research and development capabilities of enterprises.

On the whole, in the field of computational photography, Huawei has established the industry technical specifications of future computational photography from three dimensions: optical system, imaging technology and image processing, and formed a unique mobile phone photography technical system. This is the fundamental reason why other brand manufacturers have always pursued and cannot surpass their image status.