How to run a photo studio well? And event planning!

In China, there are many kinds of promotional activities of photo studios. Through analysis, there are roughly the following methods:

1, Opening Promotion: Competition makes the wedding photo studio constantly renovated and reopened, and makes a fuss about the new business in promotion to gain the attention of newcomers.

Some photo studios reopen once a year or even twice a year. Ex.: First, on the grounds of trial operation after renovation, we will give new people a big discount. After this round of promotion, they will officially open again with great fanfare, and then there will be greater discounts. The advantage of speculation on the grounds of opening is that it is in an offensive and retreat position in front of newcomers and peers. Because it can rob tourists at a low price, but also embarrassed to say to peers or newcomers: it's not that this studio is doing low prices to disrupt the market, but because I'm opening for promotion.

Because the opening "landing" advertisement has great influence and is well planned, it can seize a certain market share.

2. Discount promotion: First come up with an ingenious name, such as the opening anniversary, or the photographer's in-store service, and then use this as an excuse to give the newcomers a big profit.

The advantage of discount promotion is that it can let the guests know that we have such a big discount because there is such an opportunity, which is conducive to maintaining the dignity of the studio; At the same time remind guests to seize the opportunity. The disadvantage is that almost all photo studios now offer discounts under various pretexts. No matter who makes such a plan again, it has not aroused much interest from consumers.

3. Digital games: For example, a photo studio advertised "Celebrating the May 1 555 Special Event", which makes people look like a set of wedding photos, which seems to be 555 yuan. When the newlyweds enter the store for consultation, they will understand that the reason 555 means: 50% off first, then 50% off, and then five abbreviations for wedding gifts. Finally, the lowest price for taking photos is about 1000 yuan. Although customers feel cheated after entering the door, there are still many people who finally took photos under the enthusiastic introduction and thoughtful service of the salesgirl.

The main function of digital games is to attract customers to get started. The service level of the staff in the store is very important after the guests enter the door. Proper service can greatly improve the success rate of ordering food.

4. Horizontal alliance: Joining hands with successful enterprises to promote sales is one of the popular and effective methods in recent years. Because joining hands with successful enterprises will improve the grade and reliability of your studio and greatly improve the order taking rate. The specific method is roughly as follows:

(1) You can get coupons for taking photos in the photo studio when you buy products or services; You can get coupons for buying products or services by taking photos in a photo studio.

(2) The photo studio and a well-known company jointly do promotional activities, or the photo studio does promotional activities, which shows that it has been sponsored by a well-known company, so as to enhance the influence of the photo studio in the hearts of local newcomers.

5. Trade union: it will be adopted in some areas with relatively benign competition, which is generally divided into two situations:

(1) Make a promotion together or make a "show" together. The advantage of doing so is that it can expand its influence and bear the cost of publicity;

(2) photo studios occupying different market segments "take care of each other": for example, after taking wedding photos in wedding photo studios, you can get a discount photo card for children's photo studios or a discount card for photo studios; Or if you have taken photos in a photo studio, you can get preferential printing vouchers from the printing shop.

6. Take orders for "show": Photo studios usually choose weekends or holidays to do dynamic dress shows or static dress shows at the entrance of big shopping malls or the square of commercial centers. Professional models and professional hosts will host the venue, infect the hesitant new people, and pay a deposit for impulsive photos with a very warm atmosphere. Manufacturing "display" orders are increasingly used for horizontal alliances. For example, Chongqing Golden Lady Wedding Studio planned a "Long Live the Marriage Expo" in the local five-star hotel Marriott Hotel, and invited many well-known companies that produce marriage-related goods to "show" together, and collected hundreds of thousands of photo deposits for the newcomers in just one day.

7. Lucky draw: As long as you come to my photo studio to take pictures, you will have a chance to win the grand prize. At the beginning, the photo studio usually prepared some small household appliances and wedding supplies. Later, in order to attract new people, the amount of the lottery continued to increase.

There is one thing that needs special attention here: the Advertising Law stipulates that the maximum prize of the lucky draw shall not be higher than 5,000 yuan. Once you accidentally exceed this maximum limit, you will be severely punished by the industrial and commercial departments. Please pay special attention to the photo studio you don't know.

8. Single-generation pyramid selling: As an illegal business activity, pyramid selling has been banned, but many people don't know that single-generation pyramid selling is actually not illegal. The specific practice of the photo studio is: what benefits will I give you if you introduce the guests to me? This kind of welfare commitment varies from studio to studio, some are small gifts for guests, some are photos for guests, and some are cash or commission directly for guests.

The advantage of single-generation pyramid selling is that it is highly credible to promote the photo studio through the guests who have spent in this photo studio. After investigation, the recommendation of friends is one of the most important factors for newcomers to decide which studio to take pictures in.

9. Implicit promotion: This is the method adopted by some high-end large-scale photo studios. Generally, they have a detailed record of the guests who have consumed in this studio, so they keep in touch with the old guests through business letters, telephone calls, etc., and turn the guests who have consumed in this studio into the best spokespersons of this studio by means of single-generation pyramid schemes, so that the old guests can continue to do voluntary publicity for their own studios.

The biggest advantage of implicit promotion is the concealment of publicity. It is difficult for competitors to know the trend of their own studios, so it is difficult to carry out targeted attack strategies. Moreover, with the continuous expansion of the customer base in the business, hidden promotion plays an increasingly important role.

Now many photo studios know the details of all the registered newcomers in the area through the local marriage registration office, and then launch a marketing offensive with frequent business letters, which is also a clever hidden promotion method.