Design points of product packaging design

1. Packaging label

Packaging label refers to the text, graphics, engraving and printed instructions attached or hung on the product sales package. Labels can be simple tags attached to the product, or they can be elaborate graphics that are part of the packaging. The label may only be marked with the product name, or it may contain a lot of information, which can be used to identify and inspect the contained product, and can also play a promotional role.

Usually, product labels mainly include: the name and address of the manufacturer or seller, product name, trademark, ingredients, quality characteristics, quantity of products in the package, usage and dosage, serial number, and storage precautions. items, quality inspection number, production date and expiry date, etc. It is worth mentioning that labels printed with colorful patterns or physical photos have obvious promotional effects.

2. Packaging marks

are graphics, text, numbers and their combinations printed on the outside of the shipping package. There are three main types of packaging signs: transportation signs, indicative signs, and warning signs. Transportation marks, also known as marks, refer to geometric figures, specific letters, etc. printed on the outer packaging of the product that reflect the consignee and consignor, destination or transit place, part number, batch number, origin, etc. Numbers and short text, etc.

Indicative signs are signs made with eye-catching graphics and simple text for some products that are easily broken, damaged, or deteriorated based on the characteristics of the product. Indicative signs instruct relevant personnel to pay attention during loading, unloading, handling, storage, and operations. Common ones include "this end is up," "fragile," "handle with care," "lift from here," etc. Warning signs refer to special words printed on the transportation packages of dangerous goods such as flammable goods, explosive goods, corrosive goods and radioactive goods to indicate warnings. Common ones include "explosives", "flammable goods", "drugs", etc.

3. Conception

Conception is the soul of design. It is difficult to formulate formulas such as fixed conception methods and conception procedures in design creation. Creation mostly progresses from immaturity to maturity. In this process, it is normal to affirm or deny some, modify some or add some. The core of the idea lies in considering two issues: what to express and how to express it. To answer these two questions, we need to solve the following four points: the focus of expression, the angle of expression, the technique of expression and the form of expression. Just like in combat, the focus is on attacking the target, the angle is the breakthrough point, the technique is the tactic, and the form is the weapon. If any of these links is not handled well, all efforts will be wasted.