Expression of rice packaging illustration design —— How to express the application of illustration in packaging design?

What elements should be reflected in rice packaging design: sky, paddy field (the best place of origin, no good photos, you can draw it yourself with illustrations), rice, grains, harvest, farmers, rice and so on. Composition: uncomplicated and concise theme: highlight organic, original ecology and green (of course, organic and green are not optional, depending on whether the manufacturer has them), but you can rely on these. Color: 1 green, 2 black, red, gold, 3 khaki, beige (all three themes are acceptable) What are the good cases of brand positioning in rice industry? For example, in the excellent case of rice brand positioning made by Osseth before, the most important thing is to determine the word "Zhen" of Yao Zhen, make "Zhen" a super symbol of Yao Zhen rice, and use "Zhen" to run through the visual expression of Yao Zhen rice, so that "Zhen" becomes the soul of the whole brand. The word "truth" is not only the symbol of the brand, but also the main element of packaging design, main KV design and material design. The word "truth" greatly enhances the integrity of brand visual expression. How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.

There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations, as shown in the following figure. Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in the following figure 2. 1; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, which is applied to the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below. Illustrations with ethnic flavor, influenced by regions and customs, are often used in the packaging of tea and other specialty products, as shown in the following figure.

Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.