Wedding Expo plan

I. Theme of the exhibition:

Theme Name: * * Maoming First Happy Life Wedding Expo

1. Exhibition content: integrate Maoming wedding industry merchants to participate in the exhibition and implement one-stop experience sales.

2. Exhibition time: August 24th and 25th, * *.

3. Venue: Overseas Chinese Town Commercial Plaza

4. Organizer: Maoming Visual Planning Co., Ltd.

5. Co-organizer: Overseas Chinese Town Shopping Plaza

6. Special Support: Advertising Center of Maoming Radio and Television Station

7. Planning and implementation: Maoming Visual Planning Co., Ltd. and Maoming Zhongyan Culture Communication Co., Ltd..

Second, the benefits of participation.

1, with a large number of people-as the first wedding fair in Maoming, the media, society and the public have paid great attention to it, and its scale is the largest in history, which will surely arouse the super popularity of the industry. At the same time, every exhibitor will invite his own members and customers to hold a grand event, and the number of people on the spot will inevitably increase greatly.

2. Accurate customer orientation-invite many people in the industry, prospective newcomers and merchants' own members to participate, 100% target customers and preferred customer groups, while many merchants' own members make exhibitors stop operating in their own small ponds, but gather every customer to form a big lake and enjoy all resources.

3. High return on on-site sales-According to statistics, from Maoming to the whole country, the proportion of couples who get married in autumn and winter accounts for more than 80% of the whole year. Married couples will buy all relevant wedding supplies a few months before marriage, so this is an excellent time for wedding-related industries to promote sales. Missing this sales season is equivalent to missing the annual income; Accurate customers and high return on on-site sales.

4. Booth publicity-Exhibitors can set up publicity and sales booths at the event site, and distribute exhibitors' publicity materials before and during the event (the materials are provided by exhibitors, and the contents must be reviewed by the organizing committee).

5. This event is of great significance-as one of the exhibitors of this event, * * * came to hold this Maoming Wedding Expo. And the organizer awarded the "First Wedding Expo" special contribution award and outstanding organization award.

6. Media promotion-for this event, it will be held in Maoming TV Station, Maoming Audio-visual Network, Guangdong Maoming Network, Maoming Information Network, Maoming Online, Maoming Marriage Network, Maoming Performing Arts Network and Maoming Trading Network; Weibo, WeChat and other media special reports appeared as exhibitors and gave special thanks.

7. Other activities are preferred-exhibitors will be invited to participate in various activities organized by the organizing committee.

8. Promotion of the event itself-Exhibitors have the right to collect and use text and video materials related to this event for the promotion of the enterprise itself.

Third, the category of exhibitors: the industry is more comprehensive and the proportion is more reasonable.

1, wedding photography: wedding studio, photography studio l

2, wedding planning: wedding company L

3, wedding dress: wedding dress, men's l.

4. Wedding ring jewelry: diamonds, gold, jade, etc.

5. Wedding supplies: cigarettes, wine, candy, balloons and other wedding supplies.

6. Wedding hotels: hotels, outdoor weddings and villas.

7. Wedding services: wedding car rental and other wedding peripheral services.

8. Newly-married life: life services and products such as soft clothes in the wedding room, honeymoon trip, famous fashion products, beauty appliances, etc.

9. Wedding cars: car brands and wedding convoys.

Four. Exhibitor requirements

1. industrial and commercial registration is a legitimate and honest merchant with a certain popularity and reputation;

2. Only well-known brand enterprises related to the wedding industry;

3, the number is about 30, each industry is limited to 1-3, first come first served;

4. Truss is provided by the organizer, and the internal and external packaging merchants arrange their own exhibitions;

5. On the day of the event, it is necessary to invite the merchants' own members and customers to participate and provide customer information on after-sales quality and after-sales service return visits;

6. Provide the most profitable forms and gifts for this event.

V. Profit modes provided by the exhibitors of the wedding fair:

On-site stage exhibition activities of intransitive verbs merchants;

Center stage, focus. Super-large stage, more eyes, innovative and bright product display form will surely form greater publicity effect and bring more returns.

1. Each merchant can arrange a performance on the main stage and formulate specific exhibition and promotion activities. But all the activities and personnel props are arranged by the merchants themselves. The organizer can provide venues and facilities such as stage, lighting and sound for free, and arrange time. Other requirements can be coordinated with the organizer.

2. Merchants with stage performances need to submit their activity plans to the organizers before August 12, and will not be accepted after the deadline.

Seven. Participation fee

In order to run this wedding fair well, Maoming Radio and Television Station will give strong support. All exhibitors' booth fees will be fully rewarded with 20% and 50% discount advertisements on TV and radio, and all exhibitors' advertisements will be broadcast before the end of this year 1 1.

Eight. Participate in the process and requirements

1. The exhibitor must fill in the exhibition contract in duplicate, affix the official seal and send it to the organizer;

2. The merchant must submit the forms of profit, gifts and membership information to the organizer before August 12, and confirm the booth location with the organizer.

3. The principle of booth sequence allocation: "Apply first, arrange first".

Wedding Expo Plan (2)

Venue: Red Star Macalline Square

Organizer: Hubei Qingcheng Impression Culture Media Co., Ltd.

Title unit: Red Star Macalline (Red Star International)

Objective: This Expo will strive for more preferential treatment for consumers, more exhibition opportunities for merchants, stimulate the consumption of Xiangyang in the peak wedding season of 20 15 autumn, and take advantage of the linkage of the whole industry to win more and better market share for merchants.

Activity highlight analysis:

1, with strong publicity and wide coverage: Qingcheng Impression Media and Red Star Macalline use their own media resources to promote traditional media (such as outdoor advertisements and newspapers). ) and the seamless publicity and promotion means on the Internet will inevitably expose the wedding fair to the eyes of millions of citizens in Xiangyang. Create a procurement platform that attracts the attention of the whole city and tens of thousands of marriageable groups in the city.

2. Accurate customer orientation: Invite target consumers through online precision marketing.

3. Unprecedented preferential strength: During the investment promotion period, Qingcheng Impression Media will discuss with exhibitors the biggest and most attractive preferential strength for consumers, integrate and create preferential schemes, and improve the turnover rate of the industrial chain.

4. Brand gathering place: This wedding fair will be held in the square in front of Red Star Macalline. Red Star Macalline has always been a trusted brand gathering place for consumers, and in order to support this wedding fair, Red Star Macalline will launch a huge preferential strategy to attract consumers and stimulate consumption.

5. The venue is cool and comfortable: How many new people go out shopping in hot summer? () For the weather, Allure Impression Media will use the combination of professional German greenhouses and air conditioners to keep the indoor temperature at 25℃-26℃, and build a one-stop platform for businesses in the wedding industry chain, so that consumers can enjoy the cool environment while avoiding the worry of running around.

6. Up to 100% winning rate: Qingcheng Impression Media set up a lottery project to stimulate consumers' purchasing power. However, if the purchase is successful at the wedding fair, you can draw a lottery with the order receipt, and the winning rate is more than 100%, so that consumers can return home with full loads.

Seamless promotion method:

Hard and wide publicity (specifically including the following platforms):

1. Boot screen: Xiangyang digital TV is fully invested. As long as you turn on the TV, you can see our advertisement.

2. Radio stations: Xiangyang FM 106.6 Xiangyang Dayan Radio and Xiangyang FM89.0 Traffic Radio.

3. Newspaper: Xiangyang Evening News is a comprehensive evening newspaper with the most readers among the evening newspapers at the prefecture and city levels in Hubei Province.

4. Electronic stop sign: Qingcheng Impression Media chose more than 0/00 bus stops in the urban area to place advertisements.

5. Road guardrails: Advertisements are placed on the road guardrails of major roads in Xiangyang.

6, Qianjin Road LED big screen: Xiangyang Railway Station, the most eye-catching railway hotel LED big screen advertisement.

7. Architectural videos and community advertisements: Xiangyang's buildings, venues, halls, museums, research institutes and other talented public places are used as communication spaces.

8. Wanda Cinema Line: The advertisement of Xiangyang Wanda Cinema Line 15 seconds before the start of all films.

9. Lightbox advertising: Underground passages in the three major business districts of Railway Station, Wal-Mart and Wanda, with specific dimensions as follows:

(1) Underground passage of the railway station? 2.6m x1.5m X4 block

(2) Wal-Mart underground passage? 3m x 1m X4？ 4.5X0.7 X4 block

(3) Wanda Underground Passage 1.8X4.8 X2 plot

Network publicity:

1, WeChat promotion: Allure Impression Media will use the subscription number of the wedding Expo to launch a series of prize-winning activities such as "Sun Couple Photo", "Sun Wedding Photo" and "Sun Marriage Certificate" to vote for my favorite photos, attracting thousands of people's attention and attracting accurate customers to participate in the wedding Expo.

2.QQ promotion: Qingcheng Impression Media cooperates with the most popular and fashionable QQ group in Xiangyang to promote the wedding fair.

3. baidu promotion: Qingcheng Impression Media invested in building the website of the wedding fair, and adopted the baidu promotion charging method to promote it accurately.

4. Promotion of major Internet platforms: Allure Impression Media will promote it in search engines with high usage rate, such as Sina Sohu, Baidu and 360, one month before the wedding fair.