What is the difference between visual communication, digital media technology and digital media art?

1, visual communication (art design) is an active behavior to spread specific things through visual forms.

Most or part of it depends on vision, which is expressed by two-dimensional images such as logo, typesetting, painting, graphic design, illustration, color and electronic equipment.

In the process of visual communication design, we found a phenomenon: spreading, educating and persuading the audience's images, using words will have greater influence.

It means: a process of conveying certain information to the conveyed object through the visual art form with a certain purpose as the guide, and influencing the conveyed object.

The so-called "visual symbols", as the name implies, refer to human visual organs-symbols that can express certain attributes of things, such as photography, television, movies, plastic arts, architecture, various design products, urban architecture, various sciences and people, including stage design, music, heraldic, ancient coins, etc., all of which are visible to the eyes and belong to visual symbols. ?

The so-called "communication" refers to the process in which the information sender uses symbols to transmit information to the receiver. It can be communication within individuals or between individuals, such as communication between all living things, between man and nature, between man and environment, and between man and body.

It includes four procedures: who, what, to whom, effect and influence.

2. Digital media technology is an open platform, which mainly includes scene design, character image design, game program design, multimedia post-processing and human-computer interaction technology. It is a major in game development, website art design and creative design.

3. Digital media art is a comprehensive discipline spanning natural science, social science and humanities, which embodies the concept of "science, art and humanities".

This field is an interdisciplinary field at present, involving plastic arts, art design, interactive design, digital image processing technology, computer language, computer graphics, information and communication technology and other knowledge.

The numbers in this term reflect its scientific and technical basis. Media emphasis is based on the media industry, while art definition is aimed at the application fields such as artistic creation and artistic design of digital products.

Extended data:

The main features of visual communication:

Visual communication design is a design that is expressed and conveyed to the audience through visual media, which embodies the characteristics of the times and rich connotations of design. With the progress of science and technology, the emergence of new energy and the development and application of product materials, its field has been expanding and intersecting with other fields, and gradually formed a new design field associated with and cooperating with other visual media.

Its contents include: printing design, book design, exhibition design, image design and visual environment design (that is, the sign of public living space and the color design of public environment).

Visual communication design is mostly graphic design with printed matter as the medium, also known as decorative design. From the perspective of development, visual communication design is a scientific and rigorous concept name, which contains the trend of future design.

From the analysis of the current design situation, the main content of its visual communication design is still what graphic design professionals commonly call "graphic design".

There is not much difference between "visual communication design" and "graphic design" in the design category at this stage, and there is no contradiction and opposition in the distinction and unification of "visual communication design" and "graphic design" in the conceptual category.

Visual communication design is an art serving modern business, which mainly includes logo design, advertising design, packaging design, environment design inside and outside the store, corporate image design and so on. Because these designs are communicated to consumers through visual images, they are called "visual communication design", which plays a bridge role between enterprises, commodities and consumers.

Visual communication design is an artistic creation with characters, graphics and colors as the basic elements. It affects people's feelings and concepts with its unique artistic charm in the field of spiritual culture and plays a very important role in people's daily life.

Baidu Encyclopedia _ Visual Communication Design

Baidu Encyclopedia _ Digital Media Technology

Baidu Encyclopedia _ Digital Media Art