Books related to print advertising design

Author: Zhang Yonghua, editor in chief.

ISBN: 10[7-564-0 1 196-3] 13[978-7-564-0 1 196-3]

Publisher: beijing institute of technology press.

Release date: August 2007-1

Pricing: RMB 28.00 This book introduces the application of graphic design software CorelDRAW 12 and CorelDRAW 12 based on the principle of "example teaching, emphasizing practical training". Operation methods and skills of PhotoshopCS2 for graphic image processing. This book is rich in content, simple and smooth in operation steps and strong in operability. The book is divided into 13 chapters, including the introduction of new functions and basic operation of software, basic theory of graphic design, logo design, card design, book cover design, DM advertisement design, magazine advertisement design, poster design, greeting card design, packaging design, web interface design and appreciation of students' works. Each chapter introduces relevant knowledge points, with different examples and training questions, and introduces various basic knowledge and advanced skills, from making simple signs to completing complex works step by step.

This book is suitable for computer application majors and related graphic design majors in vocational colleges, and can also be used as a reference for computer professionals and graphic design enthusiasts. Chapter 1 Foundation

1. 1 basic knowledge

1.2 introduction of CorelDRAW12 working interface

3 CorelDRAW 12 Detailed description of new functions

1.4 tool application example

Chapter 2 PhotoshopCS2 basics

The running environment of 1 Photoshop C 32

2 basic operation of Photoshop cs 2

3 Introduction of New Functions of Photoshop CS 2

4 Photoshop application example

Chapter III Basic Design of Print Advertisement

3. 1 advertising and print advertising

3.2 Analysis of advertising design

3. Classification of print advertisements

Chapter IV Logo Design

3. Design basis of1logo

2. Website logo design

3. Logo design of leisure hall

Chapter V Card Design

5. 1 card classification

5.2 telephone network cards

5.3 VIP cards

Chapter VI Book Cover Design

6. 1 book cover design basis

[6] 2 Book cover design and development plan

3 perspective view of book cover

Design of VCD CD for 4 Books

Chapter VII DM advertising

Once 1 closed DM advertisement

2 food advertising design

3 children's photography DM folding advertisement

Chapter VIII Magazine Advertising Design

⒏ 1 magazine advertising basics

⒏2 Apple Computer Magazine Advertisement

⒏3 "Working Girl" magazine advertising design

⒏4 Appreciation of works

Chapter 9 Poster Design

⒐ 1 Basic knowledge of poster design

Pet-name ruby 2 public posts

Pet-name ruby 3 Christmas party poster making

Pet-name ruby 4 concert poster

Chapter 10 Greeting Card Design

⒑ 1 Greeting Card Design Foundation

⒑2 Teacher's Day greeting card

⒑3 New Year greeting cards

Chapter 1 1 Product Packaging Design

(1)1packaging design basis

⒒2 design of mobile phone packaging box

⒒3 Design of Cosmetic Packaging Box

Chapter 12 Web Interface Design

5] 1 Web design basis

5] 2 Website homepage design

5] 3 website subpage design

Chapter 13 Appreciation of Students' Works