Professional Introduction of School of Film and Television Art and Technology, Shanghai University

College * * * has five undergraduate majors and three professional directions: radio and television director, radio and television journalism, film and television art and technology, journalism, advertising, film and television art and technology (animation direction), exhibition art and technology (planning and management direction) and art design (advertising creative direction).

Main courses of radio and television director specialty

Introduction to film and television art, film and television classics reading, film and television criticism, film and television aesthetics, film and television writing, television photography, television editing, television director, television program planning, film and television production management, etc.

Radio and Television Journalism Specialty Course

Introduction to journalism, introduction to communication, introduction to radio and television, radio and television news, TV camera, TV program production, news photography, communication research theory and method, media economy and management, news ethics and regulations, etc.

Main courses of film and television art and technology specialty

Analysis of film and television works, introduction to music, electronic circuit, microcomputer principle, TV principle, sound system and tuning, TV editing, digital audio processing, multimedia production, audio program production, etc.

Journalism major course

Introduction to journalism, introduction to communication, foundation of online communication, newspaper news business, media marketing research, news gathering and writing research, news photography, communication research theory and method, media economy and management, news ethics and regulations, etc.

Main courses of advertising specialty

Introduction to advertising, advertising planning and creativity, advertising copy, advertising management, advertising media research, advertising investigation and effect research, advertising laws and regulations, market research and analysis, marketing, public relations, etc.

Professional course of film and television art and technology (animation direction)

Introduction to animation, animation director, line drawing, color, human sketch, script creation, animation, original painting, animation modeling and techniques, computer 2D animation, computer 3D animation.

Main courses of exhibition art and technology (planning and management direction)

Exhibition introduction, exhibition design foundation, exhibition copy, exhibition economy, marketing, public relations, advertisement introduction, exhibition planning, exhibition project management, exhibition marketing, etc.

Main course of art design major (advertising creative direction)

Introduction to advertising, advertising planning and creativity, advertising copy, design art history, design psychology, design sketch, design color, three-dimensional composition, computer graphics foundation, photography foundation, etc.