What does the brand name mean?

Question 1: Find out the meaning of some brand names. Nesnice (beautiful) comforts Jia Bao (security guard Daphne (laurel goddess) joyong (can be divided into "happiness" and "courage") to enjoy the young Nike, the goddess of victory in Greek mythology, which symbolizes victory. Quick crack means fast and fast in English, and translated into Chinese is to remind people that this medicine can quickly overcome diseases. Peak Peak not only reveals the excellent product quality, but also hopes that the Olympic movement can reach the highest point. Ford refers to brand-name cars and bestsellers. Pioneer audio, symbolizing that this product is a pioneer in the audio industry. Tide tide not only shows that washing powder is rich in foam, but also implies that this washing powder is a trend and trend. Nestle, which means comfortable and comfortable, can also remind people of babies to be fed, loving mothers and healthy and nutritious Nestle milk powder. Llaurier is musical and elegant, which not only has the meaning of honor, Excellence and Excellence, but also shows that it is happy and elegant to use this product. The future coke is very coke, very happy, the future coke. The Great Wall not only shows that the products are made in China, but also symbolizes the miracle of mankind, so it is unique. It seems to be that kind of red wine. The signal Jienuo not only shows that the product is excellent and remarkable, but also shows that it can clean teeth. Coca-Cola is a hard-shelled fruit tree produced in Africa. Through these unique raw materials, it not only shows a unique taste. Soybean Weiwei soybean milk refers to soybeans. God of light Mazda Song Tian in Zoroastrianism was adopted by Song Tian Company, hoping to emulate this god of light and bring light to the automobile industry. Sony Sony, from Latin Sonus sound. Hisense Hisense, from a high sense, highly sensitive. Panasonic Panasonic, Pana-all, all, in short, sound. The whole word means all sounds. The new flight of the new flight comes from the preservation technology. Irico Rainbow Electronics originated from irix corporation Rainbow Company. Haier Haier, homophonic with higher, symbolizes higher and better. Younger Younger, homophonic with Younger, symbolizes younger. Kiss me kissy lipstick (? I don't understand ..), which not only skillfully explains the dynamics of using lipstick, but also implies the strange beauty of using this lipstick. Pan Ting Pan Ting not only shows that this shampoo contains many vitamins, but also reminds people of beautiful brunettes. Pentium Pentium vividly depicts the rolling trend of the electronic science and technology information age with the style of electronic computers. Kodak Kodak, reminiscent of the moment when the shutter is pressed, has a dynamic sound. Whispering Bao Shu is not only gentle and caring like a whisper, but also a treasure of safety and comfort. & gt

Question 2: The meaning of brand name-Matt Bang Wei-Matt Comfort.

Question 3: What is the difference between a brand name and a product name? Like thank you! Brand is a well-known brand made by an enterprise or company with its strength. The product name is a general concept, such as washing powder, which is the general product name. The washing powder produced by many companies has a name, such as Libai, which forms a brand. I hope I can help you!

Question 4: What is a brand name? In short, what is the name of this trademark? The trademark of a commodity is like a person's name.

Question 5: The basic meaning of famous brand and the creation of famous brand are a hot topic in domestic marketing research in recent years. Based on the comprehensive analysis of domestic and foreign scholars' views and research results on famous brands, this paper puts forward the operational definition of "famous brand" and systematically analyzes and discusses the essence of creating famous brands. This paper holds that famous brands refer to brands that have a high market share for a long time in product categories; The essence of creating a famous brand is to establish brand knowledge in consumers' memory, specifically, to establish the relationship between brand name and unique concepts such as product category and product evaluation. Perhaps because "famous brand" is a new concept, or because there is no corresponding definition abroad to refer to and quote, many domestic scholars have tried to define it or give some explanations. For example, "a famous brand is a brand that can attract people's attention, bring benefits and generate value [1]." "A famous brand is a well-known, famous and well-known brand. ..... From the legal point of view, a well-known trademark is a kind of intellectual property. ...... From the perspective of economics, famous brands are intangible assets corresponding to the tangible assets of enterprises [2]. " "The so-called famous brand, in short, is a well-known brand, that is, a brand or trademark with wide popularity and reputation in the market [3]." "The so-called famous brand is the best brand widely recognized by everyone [4]." Wait a minute. In addition to directly defining "famous brand", some scholars also try to define it by setting some restrictions on "famous brand" or pointing out the characteristics that famous brand should have. For example, Liu Leshan (1996) argued that as a famous brand, at least the following conditions should be met: ① having a registered trademark and a trade name; (2) product quality and service quality are fully guaranteed; (3) familiar to consumers; (4) having an extraordinary market share; ⑤ It has extraordinary property rights value; ⑥ There is an objective basis for the public's positive tendency or formal recognition of the impartiality of authoritative organizations [5]. Zhou (1997) believes that brand-name products have the following eight basic characteristics: ① they have a wide and stable consumer group. (2) Enterprises with large market share and high market share. ③ There is a unique operation mode from product development to market sales. ④ Strong technical development and innovation ability. ⑤ The high quality of products is generally recognized by consumers. ⑥ There is a high profit level. All famous brands and trademarks have high value. 8 Enterprises with famous brand products attach great importance to maintaining the image and reputation of famous brands [6]. Lu Juan (1996) pointed out that well-known brands recognized by the market generally have six characteristics: ① high quality, ② high characteristics, ③ high popularity, ④ high credibility, ⑤ high coverage and ⑤ high added value [7]. Zhong Yugan and Wan Wan (1998) believe that famous brands have four characteristics: ① high popularity. 2 high reputation. ③ Large market share. (4) Greater reputation value [8]. Jing Wong (1996) believes that world-famous brands have five basic characteristics: ① large market share; ② Higher value-added profitability; ③ Strong export capability; (4) trademarks have extensive legal effect and continuous investment support; ⑤ Trademarks have a strong ability to transcend geographical and cultural boundaries [9]. Huang Guozhen (1996) thinks that famous brands have the characteristics of ① high quality, ② high popularity and ③ high market share [10]. To sum up, most scholars generally believe that famous brands should have the following three main characteristics: ① high market share; 2 high visibility; ③ High quality. After analyzing these three characteristics, it is not difficult to find that high popularity and high quality are necessary conditions for famous brands, but not sufficient conditions for famous brands. In other words, famous brands must have high popularity and high quality; On the contrary, brands with high popularity and good quality are not necessarily famous brands. For example, in China, due to a large amount of advertising investment, well-known brands, such as Giant Brain Gold and Qin Chi Wine, have emerged, but they are actually not well-known brands. As for products with good quality rather than famous brands, there are many examples, but no one knows when they are said. Among the three main characteristics, "high market share" is close to the necessary and sufficient condition for becoming a well-known brand. As long as the attribute of "long-term ownership" is added, it will become a necessary and sufficient condition for a famous brand. There are two reasons: First, the market share of famous brands is high. Think of those brands that people call famous brands, such as Haier, Changhong, Nokia, Mercedes-Benz, Kodak, Coca-Cola, IBM and so on. Which market share of their main products is not high; Secondly, brands that have gained a high share for a long time are generally well-known brands. Famous brands have the characteristics of artificial regulations. In real economic life, people often regard users' brands as famous brands. ......& gt& gt

Question 6: What is the difference between a brand and a trademark? Brand and trademark are a pair of confusing concepts. Some enterprises mistakenly believe that products become brands after trademark registration. In fact, there are both connections and differences between the two. Sometimes, the two concepts can be equated with substitution, but sometimes they cannot be confused; Brand is not completely equivalent to trademark, and trademark is not completely equivalent to brand. Trademark refers to the combination of words, graphics, letters, numbers, three-dimensional signs and colors, and the commodity marks that distinguish their own goods or services from other goods or services by producers and operators of the above combinations. When using a trademark, it should be marked with "R" or "Note" to indicate a registered trademark. Brand is a * * * concept, which mainly includes brand name, brand logo, brand logo and brand role. Brand name refers to the combination of words, letters, numbers or phrases that can be addressed (read) in language, also known as "product name". Brand logo refers to the part of a brand that can be recognized and easily remembered but cannot be addressed by words-including symbols, patterns or obvious colors or fonts, also known as "product labels". Trademark is the whole brand, brand symbol, brand function or combination of various elements, and its exclusive right is protected by law after registration. Brand role is a way to express brand with human or anthropomorphic signs. The difference between a brand and a trademark is that a trademark can be protected by law, while a brand that has not obtained the trademark right through registration is not protected by law. Therefore, a trademark is a brand that has been registered to obtain the exclusive right to use a trademark and is thus protected by law. Brands and trademarks are enterprise names and their symbols, which are used to identify different kinds and different quality products of different producers and operators. A trademark is not only a symbol or symbol, but also a part of a name or appellation. In the process of brand registration to form a trademark, these two parts are often registered together and are protected by law. In the marketing practice of enterprises, the design of brands and trademarks is to distinguish the source of goods, facilitate consumers to identify goods and facilitate competition. It can be seen that brands and trademarks are the basic elements of communication.

Question 7: What is the difference between a brand name and a brand logo? Does anyone know? Please tell me what you know, ok? First of all, this is not my answer, I just reposted it, which is Xiao Wei's answer:

Trademark and brand are two concepts with incomplete overlapping connotations. The brand must be used without registration, and once registered, it becomes a trademark; Only after registration can a trademark be protected by law and enjoy the exclusive right. A registered but unused trademark is not a brand. The brand and trademark of an enterprise can be the same or different, and the extension of the brand is wider than the trademark.

Brand is not equal to trademark.

In China, in the middle and late 1980s, the voice of trademarks was relatively high. In the middle and late 1990s, the voice of brands was relatively high. In the middle and late 1980s, some enterprises began to have the ability and strength to expand their market territory overseas, and the most capable enterprises were those with famous trademarks. After learning this information, foreign enterprises registered well-known trademarks of China in foreign countries. For example, the Japanese registered nearly 300 trademarks in China, while Malaysians and Singaporeans registered hundreds of trademarks in China, which means that products with trademarks such as China are banned in the markets of these countries. For example, Tongrentang is registered in Japan, which means that our drugs in China can no longer be sold in Japan under the name of Tongrentang, otherwise it will be infringement. Therefore, in the 1980s, the Trademark Office shouted loudly that enterprises should pay attention to trademark registration and protect their legitimate rights and interests.

Another example is the Youth Digest published by Gansu People's Publishing House, which is very popular among young people. However, it has not been translated into a trademark and is not protected by the national trademark law. Since it has been registered abroad, this publishing house has to give up what one favours very reluctantly and change Youth Digest into Reader. There are many similar situations. Trademark belongs to the legal category, which relates to whether the legitimate rights and interests of producers and operators can be protected, so the State Trademark Office should remind enterprises to pay attention to trademark registration to protect their legitimate rights and interests.

In the middle and late 1990s, the voice of brands was relatively high. This kind of voice mainly comes from enterprises, because enterprises realize that brands are linked with customers. In order to win the market, brands must be well done and recognized by consumers. Therefore, brand is the category of market, which emphasizes the establishment, maintenance and development of the relationship between enterprises and customers, and between enterprises and consumers. Only when the brand is recognized by consumers can it accumulate better market interests, and this part of market interests must be transformed into trademarks to obtain the most basic protection.

1. The difference between a trademark and a brand

Trademark and brand are actually two sides of the same problem:

(1) From the market point of view, brands accumulate market benefits.

(2) From the legal point of view, protect the accumulated market interests of brands through trademarks. Therefore, only by transforming a brand into a trademark can its accumulated market interests be protected by law. However, when a brand is converted into a trademark, a certain fee must be paid. Some enterprises are unwilling to pay this fee, so their brands are not protected by law.

(3) In terms of quantity, the number of brands and trademarks is not equal; A trademark is a part of a brand, and it is a part of the brand's exclusive right to use a trademark. If a brand wants to survive, be long, long, far and big, it must be transformed into a trademark. Only when it is protected by law can the brand continue.

2. Issues to be considered in registering a trademark

If a brand wants to be protected by law, it must be transformed into a trademark, which requires trademark registration. When registering, you need to consider the following aspects:

(1) Is diversified registration, that is, defensive registration?

For example, Wahaha Group, in order not to lose profits, registered Wahaha, Hahahaha and Hahahaha at the time of registration, leaving competitors with no opportunity. This is the so-called diversified registration.

(2) Cross-domain registration?

Trademark is a kind of intellectual property, but it is only protected within the statutory jurisdiction, and it is not protected outside the statutory jurisdiction. For example, a brand has gained a certain popularity in China's domestic market. If it is registered as a trademark, it can be protected within the jurisdiction of our country, but in Japan, the United States and other countries and regions, China's trademark law is unable to protect it. In this case, if you want to land in the international market, you must get the trademark registered abroad.

(3) Are multiple products registered?

There are 42 categories of goods, including 34 categories of tangible products and 8 categories of intangible products, so we should consider the registration category. We emphasize a product and a registration, which involves a choice. If you only register one product category, when your brand knows ... >>

Question 8: Many brand names have the word "TM" next to them. What does this mean? "R" is the abbreviation of "register" in English, which means "registration" in Chinese. When a commodity or service is marked with such a sign, it tells people that the graphics or words it marks are not only trademarks, but also registered trademarks, which are protected by national laws and may not be used by any other individual or organization without authorization. TM is the abbreviation of English trade mark, which means "business mark" in Chinese, so TM means "trademark". Its function is to tell people that the graphics or words it marks are trademarks of this commodity or service, not names or advertisements. Now you know the difference between TM and R. "TM" is a trademark and "R" is a registered trademark. Their legal protection is different. When the trademark has not yet become a registered trademark, mark "TM" to tell the public that this graphic or text is used as a "trademark" of goods or services, rather than a name or advertisement, so as to prevent the graphic or text marked by it from flowing into the public domain and being unable to apply for a registered trademark and enjoying exclusive rights; At the same time, marking "TM" can also be used as proof that the graphic or text is used as a trademark. When applying for registration of a trademark, it enjoys the prior right to use it. When a trademark becomes a registered trademark, it can be marked with "R" or "Note" in the upper right corner or the lower right corner, or it can be directly marked as "registered trademark". Remember that a registered trademark must be placed in the upper right corner or the lower right corner of the trademark, which is stipulated in the Regulations for the Implementation of the Trademark Law of People's Republic of China (PRC). It should also be noted that after applying for trademark registration and obtaining the Notice of Acceptance issued by the State Trademark Office, it is still not allowed to mark the registration mark on the trademark before the Trademark Registration Certificate, because the Notice of Acceptance issued by the State Trademark Office is only the beginning of the trademark registration procedure. This acceptance notice only indicates that the Trademark Office has accepted the application for trademark registration, but does not indicate whether the application is approved. In fact, although the Trademark Office has accepted a considerable number of trademark registration applications, they have all been rejected after examination and finally failed to register successfully. Therefore, it is suggested to mark "TM" instead of "R" during this period, otherwise it will constitute an illegal act of counterfeiting registered trademarks, and a fine of less than 20% of illegal business volume or less than 2 times of illegal profits will be imposed.

Satisfied, please adopt.

Question 9: What does the dot in the middle of the brand name mean?

Question: What does GoPro mean? Is it just a brand name? You can search the picture to see what a "GoPro camera" looks like. At first, it was a camera for extreme sports. The athletes took him to the mountains and the sea and photographed them surfing, bungee jumping, skiing, diving, racing and so on. So many movies are marked as GoPro on your TV. His characteristic is that his body is small and durable, and he can be tied to anything to kill you. So firefighters also take it to record the process of the task. The wedding photographer also hid the GoPro camera in the bride's bouquet. & gt