Hotel publicity photography

The main purpose of food photography is to show the color, fragrance, taste and texture of food well, thus arousing the appetite of the public. Food photography is one of the common but difficult subjects, mainly because food can only reach a perfect state when it is cooked, and the time to maintain this state is only a few minutes or even seconds. Cooked food may become dull and lifeless after being placed, illuminated and measured, and then recorded on film. Therefore, it is very important to grasp the timing of food photography.

1, equipment requirements

In order to get a good shooting effect, if possible, a kitchen should be built next to the studio; If you are shooting summer drinks such as drinks and ice cream, you must also have a refrigerator. Food photography pays attention to the color and subtle texture of the subject, so it generally chooses large and medium-sized cameras, and the lens is mainly medium telephoto lens. If you want to show a certain part and detail of food powerfully, you sometimes need to use a macro lens. Digital cameras use low sensitivity, so there is less noise and more delicate imaging (food photography generally uses low-speed film with high color saturation to better express the color of food). In food photography, it is very important to grasp the opportunity and show the shape, texture and color of the subject well.

2, shooting essentials

Shoot delicious food. Lighting is the key link. Generally speaking, direct strong light is rarely used for food cloth lighting, but soft light with certain directionality is used. The softness of soft light depends on the performance of food. If the surface of food is rough, soft light should be used with hard light. If the surface of food is smooth, it is necessary to use soft light, so as to best show the texture of food. When lighting, we should pay attention to whether the brightness of the light is uniform, and make appropriate light supplement for the dark parts to avoid excessive contrast between light and dark. When it is necessary to outline the shape of the subject with side light, the side light should not be too strong, and a bee cover should be installed in front of the floodlight to control the light field and not interfere with the main light.

Food is usually filled with tableware. When choosing tableware, we should pay attention to whether the shape, pattern and color of tableware are in harmony with food. Remember, food is the main thing, tableware is the auxiliary thing, and you must never pretend to be the master.

When shooting delicious food, we should also consider the reading object of the work, so that the work can meet the specific requirements of various media. Generally, the pictures of books and recipes with strong practicability should be taken simply, and the materials used in food or dishes should be clearly displayed; If it is used for food photos in magazines, you should pay more attention to the atmosphere and lighting effects. When shooting, we don't have to be as serious and rigid as the former, we can add more subjectivity and try to create a tone to express emotions and fun. If you want to use it in a photo on the package, you will usually use a close-up technique. The background selection is simple, but the composition is more rigorous.

3. Several practical experiences

Food is a relatively difficult subject to shoot. He not only requires photographers to master the necessary shooting skills, but also requires photographers to master considerable practical experience. Using the experience summed up by countless photographers in practice may make your shooting more handy.