What company is Amazon? Similar to Taobao? What do you mainly do?

Amazon is the largest online e-commerce company in the United States, located in Seattle, Washington. Is one of the earliest companies to start e-commerce on the Internet.

Amazon was founded in 1995. At first, it only operated online book sales, but now it has expanded to a wide range of other products. It has become an online retailer with the largest variety of goods in the world and the second largest Internet enterprise in the world. The company also includes AlexaInternet, a9, lab 126, Internet Movie Database and other subsidiaries.

Amazon and other suppliers provide customers with millions of unique new goods, refurbished goods and second-hand goods, such as books, movies, music and games, digital downloads, electronic products and computers, home gardening supplies, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products.

Extended data:

Direction conversion

1, the first change. Become "the largest bookstore on earth" (1994-1997)

1In the summer of 994, Bezos, who resigned from the financial services company D.E.Shaw, decided to set up an online bookstore. Bezos believes that books are the most common commodities with high degree of standardization. Moreover, the American book market is large and very suitable for starting a business.

After about one year's preparation, Amazon.com was officially launched in July. 1995. In order to cooperate with offline book giant Barnes &; Noble competed with Borders, and Bezos positioned Amazon as "the largest bookstore on earth".

In order to achieve this goal, Amazon adopted a large-scale expansion strategy and exchanged huge losses for business scale. After a quick lap, it took Amazon less than two years to go public from the website.

1May, 997 Barnes &; When Noble launched online shopping, Amazon had established a huge advantage in online retail of books. Since then, Amazon and Barnes &; After several confrontations with Noble, Amazon finally established itself as the largest bookstore.

2. The second change. Become the largest integrated online retailer (1997 -200 1)

Bezos believes that one of the most important advantages of online retailing is that it can provide consumers with more choices of goods. Therefore, expanding website categories, building comprehensive e-commerce and forming economies of scale have become Amazon's strategic considerations. Amazon went public in May 1997. Before it fully established its absolute dominant position in the online retail market of books, Amazon began to expand its product categories.

After pre-supply and marketing, Amazon Music Store was officially launched in June 1998. In just one quarter, Amazon Music Store has surpassed CDnow in sales and become the largest online music product retailer. Since then, through category expansion and international expansion, by 2000, Amazon's slogan has been changed to "the largest online retailer".

3. The third transformation. Become "the most customer-centered enterprise" (2006 54 38+0- up to now)

Since 200 1, in addition to promoting itself as the largest online retailer, Amazon has also established "the most customer-centric company" as its goal. Since then, building a customer-centric service-oriented enterprise has become the development direction of Amazon.

To this end, Amazon began to promote the third-party open platform on a large scale in 200 1, launched the network service in 2002, launched the Prime service in 2005, started to provide outsourcing logistics services to third-party sellers in 2007, and launched the DigitalTextPlatform, the predecessor of KDP, in 20 10.

Amazon gradually introduced these services, making it beyond the scope of online retailers and become an integrated service provider.

References:

Baidu Encyclopedia-Amazon