Traditional Culture Encyclopedia - Photography and portraiture - What about cross-border e-commerce? It is said that advertising photography and product photography are very important? Ask for guidance ~
What about cross-border e-commerce? It is said that advertising photography and product photography are very important? Ask for guidance ~
In fact, although shooting skills are very important, aesthetic creativity is more important, but the creativity here is not a fancy brain hole, but a clever creativity that maximizes the product image and informs viewers and future consumers of product information. South Korea also has its own methods in composition design.
In advertising photography, the focus of the picture is on the parts of the goods, and it can be emphasized that the goods are the most representative. It is to enlarge the most distinctive and representative position of the product. Compared with similar products, the obvious differences are more prominent, which makes it easy for consumers to know why I chose your product. If the characteristics of some goods are hidden in the whole picture, consumers will not be able to judge the characteristics of the goods, and the whole advertising photography picture will lose its due attraction.
In addition, there are many related tips. Fuzzy background can highlight the clear subject, and fuzzy background itself has the effect of hazy beauty However, angle shooting is often not a good choice. Only by taking different shooting angles can people see the different characteristics of things and shine at the moment. Photography also has strict requirements for light, and backlighting is often a good choice.
But the use of backlight requires skill. If you don't master the skills well, you can't take good photos. When taking photos of many products, you should pay attention to the fact that there are no other disturbing scenes in the picture. You can even consider processing the background into a solid color, so that your product will definitely become the focus of the picture. It doesn't mean to use a solid background, as long as there is no scene in the background that can distract the subject's attention, you can even add some objects that can supplement the subject's information or create an atmosphere.
So in this way, we have to say that both advertising photography and product photography need a lot of skills, and only in this way can we grasp consumers and potential consumers to a greater extent. Don't ignore it ~ The above is shared by Korean experienced photographer redtrans ~ I hope it will help everyone who is doing e-commerce ~
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